To form deeper, more authentic relationships with consumers, brands like Claire’s and Pacsun are launching their very own creator communities to help them produce content, provide product inspiration, and advise on marketing campaigns.
Article
| Mar 13, 2024
Brands put a lot of thought into how to get consumers to discover and buy their products, but not as much into what happens after a purchase is made. However, data suggests that the post-purchase experience, which includes everything from shipping to customer feedback surveys, may have more of an impact than retailers think.
Article
| Mar 8, 2024
Nearly a third (32%) of US consumers plan to celebrate St. Patrick’s Day this year, per Numerator. Of those, 91% say they expect to buy something for their St. Patrick’s celebration, with food and alcohol being the top items purchased.
Article
| Mar 5, 2024
Gen Z isn’t taking the same financial services customer journey as older consumers. Our inaugural survey of US banking consumers unveils where the differences lie.
Report
| Nov 30, 2023
On today’s podcast episode, we discuss the potential audiences for some of the world’s biggest sporting events; how brands and marketers can better monetize these audiences; and how TV and streaming rights might shake out in the near future. Join host Bill Fisher, our analyst Paul Briggs, forecasting writer Ethan Cramer-Flood, and vice president of content Paul Verna for the discussion.
Audio
| Feb 26, 2024
Snap launches new brand campaign: Chief creative officer addresses antisocial media stance in the context of Snap’s creator and content push.
Article
| Feb 22, 2024
This year’s Super Bowl was marked by quite a few celebrity-filled commercials, but one caught our attention above all others—not just for its perfectly chosen star-studded cast, but for its ability to keep the conversation going after the game was over
Article
| Feb 21, 2024
On today's podcast episode, we discuss a user milestone for Spotify, whether it needs a rebrand, and where new growth is most likely to come from. Tune in to the discussion with our analyst Daniel Konstantinovic.
Audio
| Feb 20, 2024
RMNs’ first-party purchase data gives brands the targeting and attribution intelligence needed to run efficient campaigns that drive branding and performance across multiple media touchpoints. The clock is ticking to figure out TikTok. Social ads are still key for growing D2C brands—especially DNVBs.
Report
| May 5, 2023
Super Bowl ads revealed DEI challenges: major brands lack depth in diversity representation.
Article
| Feb 12, 2024
Digitized surfaces will bring dynamic, creative branding experiences that remind shoppers about products they need, and introduce them to new ones they want. Wayfinding and digital merchandising will influence product consideration. Digital technologies that help consumers find products in-store and make informed purchase decisions as quickly as possible will enhance the customer experience (CX).
Report
| Aug 10, 2023
And you're going to see some weird stuff happen with the Disney+ branding because Disney+, since it launched, it was limited to the goody two shoes stuff that Disney has always released. You could watch old movies like Cinderella and Fox and Hound and new series based on Monsters Inc and very family friendly.
Audio
| Mar 7, 2024
That’s largely due to TV’s continued effectiveness for branding aims. Print will continue to decline, and radio will be flat. The digital duopoly of Google and Meta will dip below a 60% share. Google and Meta have dominated the digital ad market for years. But in Canada, like elsewhere, the duopoly is being challenged.
Report
| May 3, 2023
Retailers are going big on innovation. AI-powered improvements to the customer journey, ambitious market expansion, and viral partnerships and marketing campaigns have caught our attention, just in time for the first edition of our monthly ‘unofficial’ ranking of most interesting retailers.
Article
| Feb 2, 2024
Valentine’s Day is quickly approaching (a helpful reminder), and ahead of the romantic holiday, Sweethearts put out a collection of “situationship” hearts with “messages as blurry as your relationships.” The candies are targeted at Gen Zers in an aim to get buy-in from consumers who may not be head over heels for celebrating Valentine’s Day.
Article
| Feb 2, 2024
TikTok influencers drive the most engagement for sponsors: Our Industry KPIs show influencers on TikTok have more than twice the engagement as Instagram influencers.
Article
| Jan 30, 2024
Lunar New Year is approaching, providing another opportunity for brands to deliver culturally relevant campaigns. Successful brands can forge meaningful connections with diverse audiences, such as the AAPI community, communicate values of inclusion, and engage consumers in new markets. Unsuccessful brands risk losing equity, loyalty, and, ultimately, sales.
Article
| Jan 29, 2024
Again, factoring in the fact that Snap is more weighted towards brand marketing, which is a little bit harder to recover. Performance marketing dollars are easier to come by these days, but ultimately there are a lot of really strong ambitions and ideas behind the platform.
Audio
| Feb 15, 2024
I almost called it a Prime membership, which I think really goes to show you how strong Amazon's branding is. But we have Walmart offering more with its Walmart plus membership. We have Walmart partnering with Chewy and doubling down on pets, and we do not have Walmart expanding into a smaller format, a high end grocery. That's where we're at with Walmart for today. So thank you for joining me, Becky.
Audio
| Mar 13, 2024
In-store retail media drives branding and performance. Marketers using in-store retail media for sales activation can overlook its branding impact. In fact, the advertising’s context influences brand affinity, which translates to incremental sales over time—and beyond the walls of the retailer. In-store retail media can produce lift in branding metrics.
Report
| Mar 16, 2023
So it seems like you're saying that marketing and branding has increased in influence, but what we see is that banks are deciding that's what they're going to cut today. Andrew Hovet:. Exactly.
Audio
| Nov 14, 2023
Sometimes two is better than one. Especially when trying to capture consumer attention in a world of seemingly endless options. Here are four retail partnerships we think could occur in 2024, ranked from most likely to happen (e.g., Pinterest and Ikea) to least likely (e.g., Chewy and Blue Apron), and why we think they make sense.
Article
| Jan 12, 2024
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 advertising trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how the media will go to war with generative AI (genAI), why the programmatic ad pendulum will swing toward quality, and a perfect digital media storm thats brewing for brands. Tune in to the discussion with our vice president of content Paul Verna and analysts Evelyn Mitchell-Wolf and Max Willens.
Audio
| Jan 11, 2024
Brand marketing and performance marketing are two sides of the same coin. “All media should perform,” said Vinny Rinaldi, US head of media at The Hershey Co., indicating that even ads traditionally seen as upper funnel should have a measurable impact, especially as they are increasingly shoppable.
Article
| Oct 20, 2023
Despite specific platform challenges, keep social advertising central to both branding and performance campaigns. The ad format still performs in the face of economic headwinds and signal loss resulting from reduced targeting capabilities on mobile devices. Spread budgets across a more fragmented social landscape.
Report
| Jun 27, 2023