On today's episode, we break down everything there is to know about banking and the Gen Z demographic. In our “Headlines” segment, we discuss the article our analyst Tyler Brown published a few weeks ago about Greenlight, a neobank for kids, teens, and families. In “Story by Numbers,” the conversation revolves around why Gen Z is different from other generations and how banks need to cater to their mobile preferences. And in “For Argument’s Sake,” host Rob Rubin takes the position that in 10 years, there will be fewer than 500 consumer banks. Tune in to the conversation between Rubin and analysts Tyler Brown and Tiffani Montez.
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| Apr 17, 2023
Instagram’s new Quiet mode offers an olive branch to parents and regulators as the Biden administration vows to go after Big Tech for “put[ting] our children at risk.” All social platforms can sense a new era of accountability, and they’re making active moves to stay on regulators’ good side.
Article
| Jan 23, 2023
At what point does a branded video game become advertising to children? The recent streak of partnerships between brands like Walmart and Spotify with Roblox are finding success but raising concerns.
Article
| Sep 27, 2022
How chatbots can increase patient engagement: A research study by AllianceChicago shows how personalized messages boosted well-child visits and immunizations among minority patients.
Article
| Jan 26, 2023
On today's episode, we discuss Uber's foray into advertising, whether or not we are past "peak newsletter," how to convert online shoppers into buyers, how Apple's privacy changes have affected mobile marketers, how much media young people consume, an explanation of what's most disrupting advanced TV, how much it costs to raise a kid in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Ross Benes and Evelyn Mitchell.
Audio
| Oct 27, 2022
On today's episode, we discuss the most viable ways people want to "fix" Facebook, whether Netflix Games will move the needle, if TikTok on TV makes sense, whether Peloton's deceleration is concerning, how many kids under 13 years old actually use social media, the unspoken reasons employees don’t want remote work to end, how much time people spend talking about themselves, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.
Audio
| Nov 12, 2021
Generation Z—which includes children, teens, and young adults born between 1997 and 2012—is the most racially, ethnically, and sexually diverse generation in history. As this cohort matures into a unique and powerful consumer bloc, brands hoping to win over Gen Zers must understand how they grew up, what they believe in, and what makes them tick.
Article
| Nov 12, 2021
Are parental controls enough to keep kids safe in the metaverse? Desperate for new users, Meta is putting the onus on parents to supervise their teens’ access to Quest and Instagram.
Article
| Jun 15, 2022
Move over, millennials: The new kids in town, Gen Z, have claimed the crown as most sought-after demographic for brands. With their deep digital nativity and social influence, this generation is making its mark on society and brand strategy.
Report
| Dec 3, 2021
On today's episode, we discuss the effect TikTok has had on social media, what time spent on the platform looks like, and the impact of its new screen time limit for children and teens. "In Other News," we talk about whether social apps are taking up a bigger or smaller share of Americans' time spent online and what Meta's AR and VR hardware road map looks like. Tune in to the discussion with our analyst Debra Aho Williamson.
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| Mar 29, 2023
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| Jul 29, 2023
Source: Edison Research
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| Jul 28, 2023
Source: Edison Research
Chart
| Jul 28, 2023
Source: Edison Research
So, no president of the US was an only child. Daniel Konstantinovic:. Really? That's surprising to me. I feel like that's a very only child syndrome job to gun for. Marcus Johnson:. Type of a job? Daniel Konstantinovic:. Yeah. Marcus Johnson:. None of them. There were no only children, but there are three presidents who only had one sibling: Calvin Coolidge, Franklin D. Roosevelt, and Ronald Reagan.
Audio
| Feb 20, 2024
Children and teens choose TikTok over any other social network or messaging app. More than one-third of those ages 2 to 17 said they use TikTok (parents responded on behalf of those 11 and younger), according to MTM Junior and NLogic polling from March 2023. That’s well ahead of Snapchat, Instagram, and Facebook. Penetration rates for TikTok decline sharply with age.
Report
| Sep 18, 2023
I saw these recently because we were talking about this in a previous episode. 56% of Gen Alpha's parents said their kids watch shopping content. These are like halls or unboxing videos, according to Morning Consult.
Audio
| Aug 30, 2023
Baby and children includes toys, dolls, games, baby monitors and bottles, and car seats (excludes diapers). Home furnishings include furniture, mattresses, textiles, power tools, rugs, paint, and outdoor/garden supplies.
Report
| Sep 7, 2023
TikTok isn’t the new kid on the block anymore. Half of US marketers will use TikTok for influencer marketing in 2023. Engagement rates on TikTok creator content can also far surpass that on other platforms. Shorts can be an entry point to YouTube. It has a bigger monthly US audience than TikTok, per our forecast, and can be a more affordable option for reaching YouTube viewers than long-form video.
Report
| Sep 28, 2023
But going with kid-friendly or family-friendly content that's primarily aimed at kids will only get Disney+ so far to become a broader service competing in time spent with Netflix and Prime Video. They do need the R rated mature videos and films. Marcus Johnson:. So do you think they're going to keep the Hulu brand just inside the Disney+ app? Is that what you foresee? Ross Benes:.
Audio
| Mar 7, 2024
Banks can demonstrate their understanding of Gen Z trends by inserting themselves into this popular savings process.
Article
| Mar 1, 2024
To form deeper, more authentic relationships with consumers, brands like Claire’s and Pacsun are launching their very own creator communities to help them produce content, provide product inspiration, and advise on marketing campaigns.
Article
| Mar 13, 2024
Plus, to be honest, we know from a lot of different research that kids influence households. So understanding who the kids in the household are to try and get their attention is also a win. Marcus Johnson:. Right. Because even if you're not selling directly to kids, just to kids, they are already starting to influence household purchases.
Audio
| Aug 18, 2023
I mean, I would've taken the billion one if it counted kids in school that are just playing because the school's telling them to play. But I'll go with the 400. Bill Fisher:. 410. Okay, 1.5 billion. That's the number of people who watched the 2022 World Cup final.
Audio
| Feb 26, 2024
No matter the timing, social media companies are top of the agenda, per UK government messaging: “The [Online Safety Act] takes a zero-tolerance approach to protecting children by making sure the buck stops with social media platforms for content they host.”. The Online Safety Act will likely see fines come in harder and faster than those for GDPR did.
Report
| Dec 11, 2023
There are guides for cooks, for kids, or even for people who are always cold. But what’s behind the sudden onslaught of uber-specific guides? They’re the perfect affiliate marketing tool. Readers are likely already in-market, looking to gift guides for recommendations or inspiration.
Article
| Dec 5, 2023