Gen Alpha is still a nascent generation, but technology is already a constant in their lives: 36.0 million US children are active internet users, exceeding teen internet users by 11.4 million, per our forecast. This is the data you need to understand the future Gen Alpha.
Article
| Feb 3, 2023
Children will make up 13% of the US population this year, making the future Gen Alpha about 46 million strong so far, per the US Census Bureau. Within that group, 26% will be Hispanic, compared with 19% for the general population. Some 7% will be two or more races, versus 3% for the overall population.
Article
| Feb 7, 2023
Children and teens choose TikTok over any other social network or messaging app. More than one-third of those ages 2 to 17 said they use TikTok (parents responded on behalf of those 11 and younger), according to MTM Junior and NLogic polling from March 2023. That’s well ahead of Snapchat, Instagram, and Facebook. Penetration rates for TikTok decline sharply with age.
Report
| Sep 18, 2023
On today's episode, we discuss the effect TikTok has had on social media, what time spent on the platform looks like, and the impact of its new screen time limit for children and teens. "In Other News," we talk about whether social apps are taking up a bigger or smaller share of Americans' time spent online and what Meta's AR and VR hardware road map looks like. Tune in to the discussion with our analyst Debra Aho Williamson.
Audio
| Mar 29, 2023
Instagram’s new Quiet mode offers an olive branch to parents and regulators as the Biden administration vows to go after Big Tech for “put[ting] our children at risk.” All social platforms can sense a new era of accountability, and they’re making active moves to stay on regulators’ good side.
Article
| Jan 23, 2023
How chatbots can increase patient engagement: A research study by AllianceChicago shows how personalized messages boosted well-child visits and immunizations among minority patients.
Article
| Jan 26, 2023
At what point does a branded video game become advertising to children? The recent streak of partnerships between brands like Walmart and Spotify with Roblox are finding success but raising concerns.
Article
| Sep 27, 2022
On today's episode, we discuss Uber's foray into advertising, whether or not we are past "peak newsletter," how to convert online shoppers into buyers, how Apple's privacy changes have affected mobile marketers, how much media young people consume, an explanation of what's most disrupting advanced TV, how much it costs to raise a kid in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Ross Benes and Evelyn Mitchell.
Audio
| Oct 27, 2022
On today's episode, we discuss the most viable ways people want to "fix" Facebook, whether Netflix Games will move the needle, if TikTok on TV makes sense, whether Peloton's deceleration is concerning, how many kids under 13 years old actually use social media, the unspoken reasons employees don’t want remote work to end, how much time people spend talking about themselves, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.
Audio
| Nov 12, 2021
Generation Z—which includes children, teens, and young adults born between 1997 and 2012—is the most racially, ethnically, and sexually diverse generation in history. As this cohort matures into a unique and powerful consumer bloc, brands hoping to win over Gen Zers must understand how they grew up, what they believe in, and what makes them tick.
Article
| Nov 12, 2021
Are parental controls enough to keep kids safe in the metaverse? Desperate for new users, Meta is putting the onus on parents to supervise their teens’ access to Quest and Instagram.
Article
| Jun 15, 2022
Move over, millennials: The new kids in town, Gen Z, have claimed the crown as most sought-after demographic for brands. With their deep digital nativity and social influence, this generation is making its mark on society and brand strategy.
Report
| Dec 3, 2021
There are guides for cooks, for kids, or even for people who are always cold. But what’s behind the sudden onslaught of uber-specific guides? They’re the perfect affiliate marketing tool. Readers are likely already in-market, looking to gift guides for recommendations or inspiration.
Article
| Dec 5, 2023
Baby and children includes toys, dolls, games, baby monitors and bottles, and car seats (excludes diapers). Home furnishings include furniture, mattresses, textiles, power tools, rugs, paint, and outdoor/garden supplies.
Report
| Sep 7, 2023
TikTok isn’t the new kid on the block anymore. Half of US marketers will use TikTok for influencer marketing in 2023. Engagement rates on TikTok creator content can also far surpass that on other platforms. Shorts can be an entry point to YouTube. It has a bigger monthly US audience than TikTok, per our forecast, and can be a more affordable option for reaching YouTube viewers than long-form video.
Report
| Sep 28, 2023
For example, a beer brand wouldn’t want to advertise next to content targeting children, both because it could hurt the company’s reputation and because it’s a waste of the brand’s ad dollars. But for a toy company, that kids’ content is likely the ideal context.
Article
| Nov 9, 2023
Millennials, on the other hand, have been slower at entering this life stage and are less eager to have children. The biggest delay to their homeownership goals, at 23.4%, was insufficient income—almost 10 percentage points higher than home prices. Over 40% believe they can only afford homes under $100,000, and another 39.5% want homes under $200,000.
Article
| Nov 27, 2023
But going with kid-friendly or family-friendly content that's primarily aimed at kids will only get Disney+ so far to become a broader service competing in time spent with Netflix and Prime Video. They do need the R rated mature videos and films. Marcus Johnson:. So do you think they're going to keep the Hulu brand just inside the Disney+ app? Is that what you foresee? Ross Benes:.
Audio
| Mar 7, 2024
Banks can demonstrate their understanding of Gen Z trends by inserting themselves into this popular savings process.
Article
| Mar 1, 2024
I mean, I would say millennials aren't so much the children of the internet as Gen Z are, but they're babysat by the internet. And so they were able to embrace a lot of these new novelties like Venmo and Cash App. And so that translated into high rates of digital wallet adoption.
Audio
| Jan 23, 2024
To form deeper, more authentic relationships with consumers, brands like Claire’s and Pacsun are launching their very own creator communities to help them produce content, provide product inspiration, and advise on marketing campaigns.
Article
| Mar 13, 2024
Ulta Beauty is using in-store vending machines to bring more joy to the shopping experience, and AI enables it to analyze more customer data for personalization. The retailer is also training its store associates to engage younger beauty consumers.
Article
| Feb 12, 2024
I mean, I would've taken the billion one if it counted kids in school that are just playing because the school's telling them to play. But I'll go with the 400. Bill Fisher:. 410. Okay, 1.5 billion. That's the number of people who watched the 2022 World Cup final.
Audio
| Feb 26, 2024
“We’ve seen the digitization of baby boomers,” said Andy Childs, head of strategy, Central Europe at Meta, during a GWI webinar. “Daily mobile time has increased 2.8 times since 2013, rising from 37 minutes in 2013 to 2 and a half hours in 2023. In addition, time spent on social media has increased by 68% [during that same time frame] to nearly 90 minutes a day.”.
Article
| Nov 20, 2023
No matter the timing, social media companies are top of the agenda, per UK government messaging: “The [Online Safety Act] takes a zero-tolerance approach to protecting children by making sure the buck stops with social media platforms for content they host.”. The Online Safety Act will likely see fines come in harder and faster than those for GDPR did.
Report
| Dec 11, 2023