Both surveys were conducted during March 8-24, 2023 in Australia, Brazil, Colombia, France, Germany, Italy, Japan, Mexico, Singapore, Spain, the UK, and the US. Twilio is a provider of communication and authentication technology for software apps.
Article
| May 30, 2023
Colombia: By the end of 2023, the company expects Mercado Pago to be in operation in Colombia. It’s waiting on the Financial Superintendence of Colombia to grant it a financial institution license. Uruguay: In 2016, it obtained a registration from the Central Bank of Uruguay, and launched Mercado Pago there at the end of that year.
Article
| May 15, 2023
Personal outreach propelled digital grocery in Colombia. An accessories brand in Mexico expanded to Amazon US. Consumer electronics achieved triple growth in Argentina.
Article
| Mar 16, 2022
Respondents were based in Australia, Colombia, India, Mexico, Singapore, the UK, and the US. Lotame is a data management platform (DMP).
Article
| Dec 19, 2022
Respondents were based in Australia, Colombia, India, Mexico, Singapore, the UK, and the US. Lotame is a data management platform (DMP).
Article
| Dec 6, 2022
In Mexico, 18.6% of respondents owned a smartwatch this year; penetration rates in Argentina, Brazil, and Colombia were 9.3%, 16.0%, and 14.8%, respectively. About 22% of internet users now use voice tools such as Cortana or Siri, or a smart speaker like the Amazon Echo, to find information, such as map directions, and a similar number said they used voice commands to carry out actions.
Report
| Oct 21, 2021
Additionally, two surveys were conducted during August and December 2021 among roughly 1,000 respondents each in Argentina, Australia, Brazil, Canada, China, Colombia, France, Germany, Japan, Mexico, Singapore, Spain, and the UK, as well as two surveys conducted during February and May 2022 among those same countries plus India, Italy, Russia, and South Korea.
Article
| Sep 26, 2022
Last month, a judge in Colombia used ChatGPT to inform a ruling on a case involving health insurance coverage for a child with autism. The chatbot has an IQ of 83, well below the US average of 97.43, according to the Ulster Institute for Social Research, and is being used to write scientific reports, craft legislation, and write code, among other uses in business and education.
Article
| Feb 8, 2023
Brazil, Chile, and Argentina all rank in the top 15, and Mexico and Colombia are already in the top 10. All of them are on upward trajectory. As recently as 2019, not a single Latin American ad industry spent more than half of its dollars via digital. But by 2026, four countries (Mexico, Brazil, Colombia, and Argentina) will rank among the top nine in the world in digital ad spending share.
Report
| May 18, 2022
Only four other retailers posted double-digit YoY gains in 9M: Carrefour Brasil (98.3%), Walmart de México y Centroamérica (20.5%), Grupo Éxito Colombia (19.5%), and Liverpool (14.3%). Carrefour was the only company to nearly double the size of its ecommerce business in Brazil, rising from $408.3 million (BRL 2.20 billion) in 9M 2021 to $809.8 million (BRL 4.37 billion) in 9M 2022.
Article
| Nov 23, 2022
Among the top 10 countries in social network use, five—Mexico, Peru, Colombia, Brazil, and Argentina—are in the region. In markets like Brazil and Colombia, social platforms account for the lion’s share of the digital ad mix.
Article
| Apr 10, 2023
The Warren Buffett-backed firm added 5.1 million customers in Q3, up 46% year over year (YoY) to reach 70.4 million customers across Brazil, Mexico, and Colombia. It claims this makes it the sixth-largest financial institution in Latin America by active customers.
Article
| Nov 17, 2022
The relatively new shopping channel’s popularity has surged in countries like Colombia and Mexico, per Wunderman Thompson, as consumers seek out more interactive and personalized digital experiences from brands. Why it matters: Live shopping will be key to reaching new audiences, engaging shoppers, and driving online sales.
Article
| Feb 28, 2023
With the September 2021 launch of TikTok For Business in Argentina, Colombia, Chile, and Peru, marketers in these countries can now use a wide range of digital advertising solutions—including TikTok Marketing Partners and its creator marketplace—to make authentic connections with new audiences.
Article
| Feb 25, 2022
In April, Nubank received a $650 million credit line to fund growth in Mexico and Colombia. New products can spread risk and bring in new revenue streams. The bank has already expanded into offering investments, insurance, and cryptocurrency trading, and can introduce its wider product suite to new markets as it grows.
Article
| Jun 23, 2022
Tribal Credit can use Visa’s payment expertise and technology to improve its business cards and reach new customers in Latin America: The fintech said it will focus on Chile, Colombia, and Peru before looking to the wider region. The improvements could help make Tribal Credit’s cards and other payment solutions more attractive to customers, helping it gain more business in the region.
Article
| Mar 3, 2022
Latin America had some of the highest gas prices in the world—save oil-exporting nations such as Bolivia, Colombia, and Venezuela—during the week of August 1, 2022, per GlobalPetrolPrices.com. A strong US dollar will drive up import prices.
Article
| Aug 9, 2022
With the September launch of TikTok For Business in Argentina, Colombia, Chile, and Peru, marketers in these countries can now use a wide range of digital advertising solutions—including TikTok Marketing Partners and its creator marketplace—to make authentic connections with new audiences. Brands Can Bet on Augmented Reality to Reach Consumers on Snapchat.
Report
| Jan 18, 2022
This pattern was similar in Argentina, Chile, and Colombia. However, Brazil's and Peru’s leading publishers outpaced Mercado Libre—and other retailers like Americanas S.A. and Magazine Luiza—by a much wider margin. Mercado Libre’s ad business hit a major milestone.
Report
| Apr 15, 2022
Chart
| Aug 30, 2023
Source: Atlantico
Countries like Indonesia and Colombia were originally in the top five, along with India. Thailand, Chile, and Vietnam once rounded out the top 10. Now, however, the list is dominated by advanced economies. Regional growth totals in digital ad spending will mirror the national trends evident above. North America will grow 37.5% this year.
Report
| Nov 23, 2021
Chart
| Aug 30, 2023
Source: Atlantico
Chart
| Aug 30, 2023
Source: Atlantico
Chart
| Aug 30, 2023
Source: Atlantico
Chart
| Aug 30, 2023
Source: Atlantico