On today's episode, host Sara Lebow tees up a conversation between our principal analyst Andrew Lipsman and Jared Schrieber, co-founder and former CEO of InfoScout (now Numerator), to discuss the latter's new book, "Breakout Brands: Why Some Brands Take Off...and Others Don't." Lipsman and Schrieber discuss why brands like Rao's Specialty Foods, White Claw Hard Seltzer, BodyArmor, and Caulipower have seen some of the biggest market share increases in their respective categories, and the reasons for their success. Find out the marketing principles behind how consumer packaged goods (CPG) brands really grow, and why many of these drivers often go overlooked.
Audio
| Feb 7, 2023
Last week, thousands of consumer packaged goods (CPG) and grocery leaders gathered at Groceryshop 2022, including our own chief content officer Zia Wigder and analyst Andrew Lipsman.
Article
| Sep 28, 2022
It doesn’t take a CPGenius to understand that consumer packaged goods (CPG) have gone digital. “Winning at the digital shelf is more critical than ever” for CPG brands, according to our analyst Andrew Lipsman. Here are five charts on what retailers, marketers, and logistics professionals need to know about CPG.
Article
| Jan 4, 2023
For the first time, Insider Intelligence forecasts digital advertising spending for five industries in France: retail, consumer packaged goods (CPG), auto, financial services, and travel. Digital ad spending is growing strongly in France this year. This Analyst Take gives a closer look at these inaugural forecasts.
Article
| Sep 19, 2022
CPG: Includes food products, household products, packaged goods, tobacco, personal care products, toiletries, and cosmetic products. (A large portion of these products are categorized in the UK as fast-moving consumer goods, or FMCG.).
Report
| Sep 20, 2023
Third-party grocery intermediaries lost share to grocer platforms in 2023, securing 15.2% of US digital grocery sales in Q4, down from 18.3% in Q1, according to December 2023 data from Incisiv and Wynshop.
Article
| Jan 24, 2024
Amazon Fresh could get a refresh to conquer the grocery market, Finesse uses AI to reduce fashion waste, and Claire’s leans on content to engage Gen Zalphas. Meanwhile, Macy’s downsizes, e.l.f. Beauty aims to go viral, and Walmart makes strides in media. Here are six retailers that are most likely to makeover, reinvent, go viral, and more, as predicted by our analysts in a recent “Reimagining Retail” podcast episode.
Article
| Jan 25, 2024
Some dedicated digital buyers are going “online-only” for consumer packaged goods (CPG) products, which will boost online category growth but could come at the cost of in-store sales. Perishables are driving the most frequent purchases. If retailers and delivery services can convince shoppers to buy perishables, they are more likely to convert infrequent digital grocery buyers into heavy users.
Report
| Jul 31, 2023
Curated by eMarketer, this special collection of interviews will help you understand how consumer packaged goods (CPG) marketers’ digital ad spend and commerce strategies have evolved due to market challenges, including waning loyalty, rising prices, and stocking issues.
Article
| Mar 16, 2022
Holiday season shopping will favor more routine holiday categories like apparel and accessories, as well as those that aren’t usually associated with holiday gifts, such as consumer packaged goods (CPG) products. Consumer electronics and furniture are still clawing their way back to more positive growth following their pandemic boom.
Report
| Oct 17, 2023
The future of ecommerce is grocery. Historically, three categories led the US ecommerce market: apparel and accessories, computer and consumer electronics, and furniture and home furnishings. But in recent years, growth has been fueled by essential goods, including food and beverage items, personal care products, and household supplies. This shift will take grocery to the top of the four major ecommerce categories by 2026.
Article
| Jan 10, 2024
At least one large consumer packaged goods (CPG) advertiser recently increased its spend on YouTube. At YouTube’s 2023 Upfronts showcase, a Colgate-Palmolive executive said the company had doubled its ad spending on the video service. YouTube acquired rights to the NFL’s Sunday Ticket franchise last December.
Report
| Jul 18, 2023
Retail and CPG advertisers are shaping social ad offerings. While social claims a sizable portion of most advertisers’ budgets, two advertising categories—retail and CPG—are responsible for an outsized share of social ad spending in the US. Retail and CPG will account for nearly half of all US social ad spending in 2024.
Report
| Apr 29, 2024
Our analysts have already made their big predictions for the year ahead, but the newsletter team has a few more to add to the list. As Amazon hits the gas on grocery, it may use its Amazon Fresh stores for fulfillment. Plus, we think beauty will get personal, Amazon could give digitally native brands a helping hand, and a healing economy could spell trouble for discount stores.
Article
| Jan 5, 2024
Chart
| Jul 1, 2022
Source: eMarketer
Forecasts
| Jul 25, 2023
Source: Insider Intelligence | eMarketer
Amazon will continue to gain market share, but new competition from Temu, Walmart, and other retailers could stunt future dominance.
Report
| Apr 4, 2024
And as of last November, 90% of consumer packaged goods (CPG) advertisers in Europe planned to increase their spending on retail media in the next 12 months, per McKinsey. Omnichannel retailers will have the advantage. Online grocery sales are growing, but brick-and-mortar still dominates in both countries.
Report
| Aug 9, 2023
75% of US adults ages 21 to 24 are at least somewhat likely to participate in dry January this year, according to CivicScience.
Article
| Jan 22, 2024
But many consumer packaged goods (CPG) brands have struggled to grow their D2C customer base, making Amazon and other marketplaces a viable second option. Sources. Numerator. PYMNTS.com. Recharge. Yotpo.
Report
| May 23, 2023
Measures like pulling products from shelves—previously a highly effective bargaining tool—can make brands less willing to invest in retailers’ ad services, a consumer goods executive told Reuters. The dynamic: We expect CPG digital ad spending in the US to grow 15.5% this year to $48.79 billion, the fastest growth rate in three years.
Article
| Apr 5, 2024
Self-reported spending is down 6% among US teens (which includes Gen Alpha and Gen Z consumers), but they are still shelling out on beauty, according to Piper Sandler’s latest Taking Stock with Teens survey.
Article
| Apr 12, 2024
The lipstick effect may not be fading after all: Despite Ulta’s slowdown warning, L’Oréal’s North American sales rose 12.3% in Q1, and Sephora’s business has been “pretty strong.”
Article
| Apr 19, 2024
Growth has slowed, but bright spots remain in key categories.
Report
| Mar 20, 2024
US sales of store brand beauty products grew 10.5% in 2023, according to February 2024 data from the Private Label Manufacturers Association and Circana.
Article
| Apr 5, 2024