It doesn’t take a CPGenius to understand that consumer packaged goods (CPG) have gone digital. “Winning at the digital shelf is more critical than ever” for CPG brands, according to our analyst Andrew Lipsman. Here are five charts on what retailers, marketers, and logistics professionals need to know about CPG.
Article
| Jan 4, 2023
For the first time, Insider Intelligence forecasts digital advertising spending for five industries in France: retail, consumer packaged goods (CPG), auto, financial services, and travel. Digital ad spending is growing strongly in France this year. This Analyst Take gives a closer look at these inaugural forecasts.
Article
| Sep 19, 2022
Some dedicated digital buyers are going “online-only” for consumer packaged goods (CPG) products, which will boost online category growth but could come at the cost of in-store sales. Perishables are driving the most frequent purchases. If retailers and delivery services can convince shoppers to buy perishables, they are more likely to convert infrequent digital grocery buyers into heavy users.
Report
| Jul 31, 2023
The future of ecommerce is grocery. Historically, three categories led the US ecommerce market: apparel and accessories, computer and consumer electronics, and furniture and home furnishings. But in recent years, growth has been fueled by essential goods, including food and beverage items, personal care products, and household supplies. This shift will take grocery to the top of the four major ecommerce categories by 2026.
Article
| Jan 10, 2024
Holiday season shopping will favor more routine holiday categories like apparel and accessories, as well as those that aren’t usually associated with holiday gifts, such as consumer packaged goods (CPG) products. Consumer electronics and furniture are still clawing their way back to more positive growth following their pandemic boom.
Report
| Oct 17, 2023
Our analysts have already made their big predictions for the year ahead, but the newsletter team has a few more to add to the list. As Amazon hits the gas on grocery, it may use its Amazon Fresh stores for fulfillment. Plus, we think beauty will get personal, Amazon could give digitally native brands a helping hand, and a healing economy could spell trouble for discount stores.
Article
| Jan 5, 2024
At least one large consumer packaged goods (CPG) advertiser recently increased its spend on YouTube. At YouTube’s 2023 Upfronts showcase, a Colgate-Palmolive executive said the company had doubled its ad spending on the video service. YouTube acquired rights to the NFL’s Sunday Ticket franchise last December.
Report
| Jul 18, 2023
Curated by eMarketer, this special collection of interviews will help you understand how consumer packaged goods (CPG) marketers’ digital ad spend and commerce strategies have evolved due to market challenges, including waning loyalty, rising prices, and stocking issues.
Article
| Mar 16, 2022
Forecasts
| Jul 25, 2023
Source: Insider Intelligence | eMarketer
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| Jul 1, 2022
Source: eMarketer
CPG companies spend more annually on digital ads than every cohort besides the retail industry. However, CPG digital ad spending growth underperformed compared with most other industries last year, and it will do so again this year. Next year is looking better though.
Article
| Sep 29, 2023
And as of last November, 90% of consumer packaged goods (CPG) advertisers in Europe planned to increase their spending on retail media in the next 12 months, per McKinsey. Omnichannel retailers will have the advantage. Online grocery sales are growing, but brick-and-mortar still dominates in both countries.
Report
| Aug 9, 2023
“[The integration] is going to really improve buying potential on Instagram because Amazon really is the place for low-cost impulse purchases, particularly in the CPG [consumer packaged goods] and home goods categories,” Droesch said. Instagram can also benefit from the halo effect of widely ingrained Amazon shopping behavior.
Article
| Nov 29, 2023
75% of US adults ages 21 to 24 are at least somewhat likely to participate in dry January this year, according to CivicScience.
Article
| Jan 22, 2024
Amazon will continue to gain market share, but new competition from Temu, Walmart, and other retailers could stunt future dominance.
Report
| Apr 4, 2024
As AI advances, a new era of creativity has unfolded for beauty brands. By infusing AI into their online strategies, beauty brands have an opportunity to drive a stronger return on ad spend and reach consumers in ways never before possible.
Article
| Dec 12, 2023
But many consumer packaged goods (CPG) brands have struggled to grow their D2C customer base, making Amazon and other marketplaces a viable second option. Sources. Numerator. PYMNTS.com. Recharge. Yotpo.
Report
| May 23, 2023
In addition, 80% believe that social media is a mandatory retail media channel for consumer packaged goods clients. 2. The refresh: Amazon grapples with grocery. Amazon spent a great deal of 2023 trying to refine its grocery strategy, which we expect to continue into 2024.
Article
| Dec 12, 2023
Forecasts
| Jun 25, 2023
Source: EMARKETER Forecast
Forecasts
| Jun 25, 2023
Source: Insider Intelligence | eMarketer
Amazon bets that Prime members will pay extra for free grocery delivery: The retailer is testing a grocery subscription add-on for $9.99 per month in its latest attempt to boost the appeal of its grocery business.
Article
| Dec 8, 2023
Forecasts
| Jun 25, 2023
Source: EMARKETER Forecast
Forecasts
| Jun 25, 2023
Source: Insider Intelligence | eMarketer
Report
| Jun 20, 2023
Instacart Ads, for example, allow consumer packaged goods (CPG) brands to advertise to reach Instacart’s customers. The company’s ad revenues grew 19% year-over-year to $222 million in Q3. Our forecast expects Instacart’s US advertising revenues will grow 27% this year to $940 million. The company recently partnered with The Trade Desk to equip advertisers with Instacart purchase data.
Article
| Nov 8, 2023