Instacart’s new ad tools: With Instacart Promotions, advertisers can set up coupons and deals to drive awareness, engagement, and sales. These promotions can also be personalized to customer segments, allowing brands to adopt a tailored approach to discounting. Instacart is making two new tools, Coupons and Stock Up & Save, available to advertisers now.

Seeing a deal, an offer, or a coupon was baby boomer social buyers’ No. 2 most cited reason for making their most recent social purchase, chosen by a larger share (35%) than in any other generation. They were also the most likely of any generation to cite “the product was listed at a lower price compared with other retailers” as a top purchase driver.

This spending includes copayments and other cost-sharing measures for insured individuals, as well as direct cash purchases of medication directly from pharmacies with or without insurance coverage, including the use of discount prescription coupons or other promotions.

Promotions, like offering consumers a coupon in return for their email address, can be a simple but effective way to acquire first-party data. 4. What are the best sources for first-party data? As of October 2021, 86% of US marketing decision-makers relied on third-party cookies, per Sapio Research.

Canaves said membership programs should leverage this data by tailoring offers, coupons, and promotions on an individual level based on purchase habits or histories. 3. Experiment with product partnerships. When it comes to memberships, exclusivity is key. Product partnerships offer a great way for retailers to show their programs are uniquely worthwhile.

Two-thirds of the US population uses digital coupons. Of those users, 9 in 10 access coupons on their smartphones. This is yet another example of the importance of mobile as a purchase-driver beyond a strictly mcommerce lens. Coupons incentivize users to adopt digital wallets, which can help retailers learn about consumer behaviors in and out of stores.

Labels for coupons and promotions to make it easier for shoppers to find deals. Deal comparisons so consumers can compare offers side-by-side. Pricing insights into how a retailer’s price stacks up to competitors, and whether it’s low, high, or typical for the product. How we got here: Finding a good deal is an even greater priority for consumers this year.

For example, a coupon code on a direct mailer campaign would likely improve sales and not lead generation. Including measurement personnel in discussions to get their buy-in will help determine whether the campaign will be able to reach the intended result. 3. Ensure you have the right data to measure your campaign and drive your ideal performance.

CouponFollow is a digital coupon site.

Digital coupon alerts powered by geo-based technology have potential—but issuers must tread carefully. Digital banking users are apprehensive about banks using their location data. Issuers that can address these concerns while educating customers on anytime, anywhere savings opportunities may reap the benefits.

The automatic application of available coupons was the category’s most in-demand feature. Respondents showed less demand for features that tied shopping to social media channels, landing Ecommerce Shopping Experience in second-to-last place by category value. Key Findings:.

Three of the top five overall mobile app features were in this category: redeeming coupons through the app in-store, redeeming loyalty points through the app in-store, and scanning your gift card to your profile.

For example, Ultimate Products, a UK-based company selling branded kitchen and laundry products, stated it saw an increase of over 90% in sales growth in May 2022 YoY as a result of using eBay Advanced campaigns and getting involved in whole catalog coupons. The eventual death of third-party cookies isn’t new, and first-party data has been a hot topic for industry insiders for years.

And as of May, revenue share from new customers for content publishers on the Partnerize platform is at 54%—higher than coupon, loyalty, and cashback. The data performance supports that content creators—and the brands they support—are winning with the right expertise and platform. Want to learn more? Download Partnerize’s ebook, “13 Ways to Accelerate Influencer Growth With Partnerize,” here.

Because of the pay-for-performance model, most publishers—at least those that delivered scale—firmly resided in the last-click position of the consumer journey, meaning they were heavily skewed towards the coupon and cash-back category. From affiliate to partnerships.

PayPal, for instance, added a shopping tab in its app that offers deals and rewards and connects to Honey, a coupon app it bought in 2019. Delivery companies are also expanding commerce options. Instacart, DoorDash, and Uber have all added commerce options to their apps.

Excluding “found product(s) I like,” ads were the biggest driver of social purchases, on par with deals, offers, and coupons. Overall, 30% of social buyers said they had made their most recent purchase because they saw an ad for it. That’s strong evidence that the platforms—and the brands that use them—should continue to prioritize social commerce advertising features over other commerce tools.

Gen Z actively searches for deals, discounts, coupons, special offers, bonus items, and meaningful rewards programs. Free delivery (54%), and coupons/discounts (43%) are among major purchase drivers for Gen Z (GWI, Q2 2020). Both male and female Gen Zers are value seekers, but they value different things.

NowRx’s software also automatically applies coupons to consumers’ medications to give them the lowest cost possible. Last March, it expanded into telehealth by offering patients access to virtual visits followed by same-day medication delivery. It operates 8 licensed fulfillment centers across California and in Phoenix. To date, NowRx has delivered over 487,000 medications to over 64,000 customers.

These codes can give consumers information on product content; the product’s history or backstory; product manufacturing practices; links to coupons, giveaways, or loyalty programs; and links to download a retailer’s app. Shoppable, Interactive TV Is an Emerging Marketing Channel.

Retailers have a number of levers they can use to continue to engage shoppers in a challenging environment, including enabling consumers to purchase items in bulk, providing coupons or other price incentives, and/or private label or value brands or labels. The specific approach is less important than the objective—ensuring consumers don’t abandon the retailer for another less expensive merchant.

As food costs increase, restaurants can incentivize signups by offering lower prices or exclusive coupons to members. On average, prices that members see when ordering through loyalty programs are 3.8% lower, per PYMNTS and Paytronix.

For example, 62% of consumers said their in-store shopping habits have changed over the past year, per a new survey by Shopkick. 80% of consumers said price increases have made them more likely to wait on making a purchase until there is a sale or coupon. 65% would buy the next-best option if their favorite brand was sold out or low in stock. 49% are buying less overall.

Issuers can capture these sales through incentives like Chase’s rotating rewards categories and by promoting digital coupons or pay with points features. They can also help facilitate ecommerce spending through incentives, partnerships, and simple checkout offerings.