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| Jan 5, 2022
Source: JPMorgan Chase & Co. DNU
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| Aug 1, 2022
Source: Insider Intelligence
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| Aug 1, 2022
Source: Insider Intelligence
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| Aug 1, 2022
Source: Insider Intelligence
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| Aug 1, 2022
Source: Insider Intelligence
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| Aug 1, 2022
Source: Insider Intelligence
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| Aug 1, 2022
Source: Insider Intelligence
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| Aug 1, 2022
Source: Insider Intelligence
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| Aug 1, 2022
Source: Insider Intelligence
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| Aug 1, 2022
Source: Insider Intelligence
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| Aug 1, 2022
Source: Insider Intelligence
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| Aug 1, 2022
Source: Insider Intelligence
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| Aug 1, 2022
Source: Insider Intelligence
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| Aug 1, 2022
Source: Insider Intelligence
Article
| Dec 15, 2023
Banks cannot meaningfully engage consumers without using social media, but it’s exposing them to more potential brand damage than ever. They must understand emerging risks and prepare to combat them.
Report
| Apr 19, 2024
Gen Zers’ financial aspirations and spending habits aren’t in line with their economic reality. Banks can help them manage their expectations and plan for the future with engaging financial education—boosting Gen Zers’ customer lifetime value in the process.
Report
| Feb 14, 2024
As Latin America’s digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—if they wish to maintain a competitive edge in today’s rapidly evolving business environment.
Report
| Mar 15, 2024
Gen Zers’ habits diverge from other generations’ in the early stages of the customer journey. Our inaugural survey of banking consumers in Canada spotlights the differences to help banks drive conversions.
Report
| Jan 25, 2024
Discover the dynamic shift toward digital wallets in the US and the UK in the latest podcast episode of "Behind the Numbers: The Banking & Payments Show." Delve into the compelling discourse on how younger generations' move to digital is rendering traditional wallets obsolete. Join host Rob Rubin, our US-based analyst Tyler Van Dyke, and UK-based analyst Carina Perkins as they unravel trends in digital transactions for dining, shopping, and ID verification. In the "For Argument's Sake" section, we dissect the fierce competition for market dominance among industry giants like Apple and Google, established players like PayPal, rising star Paze, and potential disruptors. Tune in for a forward-looking conversation and hit subscribe for the latest insights.
Key insights:
- Youth-led shift: Analysis reveals a robust trend among younger consumers pivoting to digital wallets for everyday activities, indicating a cultural and technological shift.
- Market dominance debate: We uncover the strategic moves by tech titans and emergent challengers vying to capture the largest share of digital wallet users.
- Cross-Atlantic perspectives: Insights from US and UK analysts present a diverse view on the adoption of digital wallets, offering a broader understanding of the global digital economy.
Audio
| Mar 19, 2024
Fintechs, banks, and the government will reshuffle the payments deck in 2024. New features and competition will redefine the digital wallet user experience, and FedNow will pivot payment flows in new directions.
Report
| Jan 5, 2024
Precipitously decreased funding is creating headwinds for fintech, but emerging environmental and regulatory crises will present innovative startups and vendors with lucrative opportunities in 2024.
Report
| Dec 21, 2023
In this podcast episode, host Rob Rubin, alongside our analysts Lauren Ashcraft and Maria Elm, unveil the findings of EMARKETER’s latest mobile banking app benchmark report. They delve into the frontier of banking technology, spotlighting the breakthrough features that are shaping the industry this year. The discussion pinpoints the five key features that consumers consider indispensable and unpacks the potential game changers that may take center stage in the future of mobile banking.
The episode also introduces a new segment titled "Who Ranked Best," where the team provides a detailed ranking of the top 10 banks, with an in-depth analysis of what sets the top five apart. This engaging conversation is packed with vital information for both consumers and industry professionals looking to stay ahead in the dynamic world of mobile banking.
Tune in to explore:
- The cutting-edge features that are redefining user experience in mobile banking apps
- Consumer favorites: The top five features you should look for in your mobile banking app
- The future of mobile banking: Innovations that are on the horizon
- Exclusive rankings: Find out which banks are leading the mobile banking sector in "Who Ranked Best"
- Expert commentary from Rob Rubin, Maria Elm, and Lauren Ashcraft, providing in-depth analysis of the report's results.
Audio
| Mar 5, 2024
Dramatic shifts are in the works for 2024, as BaaS, social media players, genAI, and new digital wallets reshape the banking landscape. Our top trends explore what’s in store.
Report
| Dec 12, 2023
Looking at some of the numbers for digital banking users in the US as a shared population, millennials, 90% Gen X, 85%, boomers, further back, 67, Gen Z, about half of them. But then if you go to mobile banking users, those discrepancies are much more pronounced. 87% for millennials. And you have to go all the way back to 62% for Gen X, 55 for Gen Z, the youngest, and then 40% for baby boomers.
Audio
| Jan 23, 2024