Report
| Jan 20, 2022
Report
| Dec 1, 2021
As concerns about digital privacy have grown in recent years, cookies have become a controversial mechanism that are now being phased out in favor of new, privacy-centric systems. First-party cookies are safe: Third-party cookies are the ones being phased out.
Article
| Jan 8, 2024
Microsoft’s $20M fine for collecting kids’ data on Xbox underscores intensifying privacy regulations for ad-centric Big Tech, potentially triggering tighter privacy controls and bigger fines.
Article
| Jun 8, 2023
Always keep data privacy, security, and compliance in mind. Prioritize transparency and make sure to obtain informed consent from customers. Vet AI vendors for data security, accuracy, and language model transparency. Vendors that provide AI solutions should be able to avoid the pitfalls of AI related to copyright, privacy, bias, etc.
Report
| Mar 7, 2024
Identity resolution is in a state of flux in the US advertising industry, with third-party browser cookies and mobile IDs being ushered out in the name of consumer privacy.
Report
| Mar 28, 2022
TikTok and Amazon join the ranks of Google (and to a lesser degree Microsoft) as places where consumers start their searches. Meanwhile, audience-based targeting is becoming a more privacy-compliant way to reach consumers. And of course, generative AI will change search as we know it, though no one can be sure of how—yet.
Article
| Jun 12, 2023
Report
| Oct 25, 2021
As privacy compliance becomes more scrutinized, we’ll lean more on channels that provide secure identity pathways, such as retail media and connected TV, he added. More than 8 in 10 (84%) US marketers say they are more likely to invest in retail media because of third-party cookie deprecation, per a survey by LiveIntent.
Article
| Mar 20, 2024
Privacy violations expose questions about data security in IoT devices and could lead to stricter regulations and potential impact on targeted advertising strategies.
Article
| Jun 2, 2023
Privacy rules lead to more hybrid monetization strategies. Mobile gaming is traditionally centered on hypercasual games using simple game structures, no fees, and monetization strictly through mobile ads. The model relies on low margins and accurate measures of lifetime value, both of which are made more difficult by privacy controls.
Report
| Aug 28, 2023
Privacy rules and regulations present obstacles to acquiring, using, and storing third-party data. Obviously, marketers need to adhere to all compliance requirements. Concerns about ensuring data privacy and security for third-party data have led marketers away from data providers, particularly for contact lists.
Report
| Oct 11, 2023
Both Google and The Trade Desk are working to create post-cookie solutions: Google has rolled out the Privacy Sandbox, while The Trade Desk is launching Unified ID 2.0 (which Disney has already signed onto). Disney already has working relationships with both companies (The Trade Desk is Disney’s partner for Disney+ ads), allowing it to hedge its bets and test both post-cookie solutions.
Article
| Mar 21, 2024
Prediction: The privacy panic will take over. It certainly was a big year for privacy concerns. Google is officially starting to phase out third-party cookies. Apple’s AppTrackingTransparency is still shaping the industry. Concerns surrounding email policy changes have been front of mind. And AI chatbots are posing an entirely new set of risks to data privacy.
Article
| Dec 19, 2023
Facebook set the standard for social advertising, and Meta’s ad platform remains a blueprint for other social apps as they continue to grapple with adjusting to a new era of privacy and AI this year. Yes, but: The last 20 years have also been wrought with controversy and competition.
Article
| Feb 2, 2024
Cohort-based solutions use anonymized groups of consumers to create targeted ads and messaging, while universal IDs create a privacy-compliant way for advertisers to keep track of consumer behavior across the internet. Looking for privacy-compliant uses for first-party data? Marketers can turn to the Interactive Advertising Bureau’s seller-defined audiences or experiment with data clean rooms.
Article
| Jun 5, 2023
In an increasingly digital world, we’re now seeing a range of regulatory changes to protect consumers and ensure an optimal digital experience. While data privacy may seem daunting on the surface, marketers can take action to ensure they are aligned with all of these privacy measures.
Article
| Dec 6, 2021
As the ad industry grapples with privacy changes, much is at stake: US programmatic display advertising will top $123 billion this year and approach $142 billion in 2023.
Article
| Mar 31, 2022
How badly industry players were hurt by Apple’s privacy changes in Q3: Peloton was hit hard, while Criteo and Airbnb went unscathed.
Article
| Nov 8, 2021
Today’s privacy-focused ecosystem has fundamentally altered how marketing performance is measured. Ever resilient, most marketers are turning to technology like AI to ensure they can still measure performance and provide personalized experiences, recent Salesforce research has found.
Article
| Oct 13, 2022
AVs have surveillance potential: Chinese officials’ recent restrictions on Teslas are just a fraction of more widespread concerns about vehicle digital privacy. Regulators and automakers should preemptively take action.
Article
| Jun 23, 2022
The value they place on the privacy and the security of their financial data makes them view alternative authentication methods more favorably—particularly if it creates a seamless and frictionless experience across all of their devices.
Article
| Jun 3, 2022
Apple earnings show how much its ad business has grown amid iOS 14.5: App Store search ads have benefited greatly from its privacy update—something advertisers have known for a while and regulators won’t be able to ignore for long.
Article
| Jan 31, 2022
Article
| Nov 30, 2022
Article
| Feb 17, 2023