Forecasts
| Apr 25, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Oct 20, 2022
Source: eMarketer
Retail still lags in video ad spending, despite growth. The rise of OTT streaming and short video on social media has propelled a rapid increase in video advertising for most industries. Retail lagged far behind the average in video ad spending, but it has started to close the gap over the past five years. Retail remains less likely to buy video ads than most industries.
Report
| Feb 29, 2024
Video advertising was a priority for Amazon in the year’s latter half. Thursday Night Football hit viewership milestones in 2023 after a lackluster first year, driving significant advertiser interest. One leaked report showed Amazon expected $100 million from two new ad units centered on football.
Article
| Feb 6, 2024
); rich media data for 2017-2022 includes in-stream and outstream video ads; data prior to 2017 includes only outstream video ads.
Article
| Mar 25, 2024
rich media data for 2017-2022 includes in-stream and outstream video ads; data prior to 2017 includes only outstream video ads.
Article
| Feb 16, 2024
); rich media data for 2017-2022 includes in-stream and outstream video ads; data prior to 2017 includes only outstream video ads.
Article
| Jan 10, 2024
The industry activist group, led by Krzysztof Franaszek, published a flurry of reports on Google’s ad business in the second half of 2023 with a list of allegations, including improper video ad placements, improper tracking of childrens’ data, and more.
Article
| Feb 27, 2024
US B2B video ad spending is projected to jump from $1.33 billion in 2022 to $2.45 billion in 2025; the percentage of B2B digital ad spending allocated to video is expected to increase from 12.5% in 2023 to 13.9% by 2025. Our take: While imitative of TikTok's model, a curated professional video feed could help LinkedIn facilitate learning and career development.
Article
| Mar 28, 2024
Video ads will keep growing within display ad budgets. Spending on display ads by the healthcare and pharma industry will grow an impressive 154.8% between 2018 and 2023, outpacing overall display spending growth of 145.7% in the same period. Spending on video ads, a subset of display, will shoot up 280.4% during that time, outpacing overall video ad spending growth of 258.0%.
Report
| Sep 29, 2023
Chart
| Aug 1, 2023
Source: Insider Intelligence | eMarketer
Chart
| Aug 1, 2023
Source: Insider Intelligence | eMarketer
Chart
| Aug 1, 2023
Source: Insider Intelligence | eMarketer
The shifts that will impact 2024’s video ad landscape. A closer look at YouTube’s ad rates. 5 Super Bowl LVIII marketing trends we’re watching, from Taylor Swift to celebrity stunts. What’s the Skinny on vMVPDs? (Insider Intelligence subscription required).
Article
| Feb 9, 2024
CPG companies like video advertising—but not quite as much as other industries do. Video is king in the world of display, but for CPG it is only slightly king. For the US as a whole, display advertising will claim 55.9% of all digital ad spending this year. Within display, video advertising will take up 57.1% of the pie.
Report
| Sep 27, 2023
The shifts that will impact 2024’s video ad landscape. Brands that retract support for social causes risk losing consumers. What is the difference between brand suitability and brand safety? Note: Respondents were asked, "On which information sources do you think disinformation and 'fake news' are most widespread?".
Article
| Feb 27, 2024
Examples of in-store retail media include interactive retail displays at the front of the store, checkout, end caps, cooler aisles, and smart carts; at gas stations (e.g., GSTV video ads); at Volta and other electric vehicle charging stations; and at the Redbox kiosks.
Article
| Feb 26, 2024
In-store video ads rank lower than any other video ad. Millennials and Gen Zers find in-store print ads to be more helpful than in-store video, despite finding other video ad formats more helpful. However, in-store video is still an emerging format; increased exposure could boost its popularity over time. Millennials and Gen Zers are split on video ad formats.
Report
| Aug 21, 2023
The shifts that will impact 2024’s video ad landscape.
Article
| Jan 25, 2024
Note: Digital ad revenues include banner ads and other (static display and ads such as Facebook's News Feed Ads and X's Promoted Posts), classified ads, email (embedded ads only), lead generation (referrals), mobile messaging (SMS, MMS and P2P messaging), rich media (including instream and outstream video ads), search ads (including contextual text links, paid inclusion, and paid listings) and sponsorships
Article
| Mar 18, 2024
App Store ads: Apple has spent the last few years focusing heavily on its advertising business by launching new ad formats across its suite of apps, as well as developing a video ad business for Apple TV+.
Article
| Mar 13, 2024
Prime Video needs a hit: Amazon made an aggressive push into the video advertising market early this year when it made ad-supported viewing the default tier for Prime Video. That change gave Prime Video the largest audience for an ad-supported subscription video service in the US, but it will take more than flipping the switch to ensure success.
Article
| Mar 20, 2024
If Amazon and other competitors burst onto the scene with their own “identity-restricted” ad solutions, the future of digital advertising could look a lot like what’s happened to the video ad landscape.
Article
| Feb 29, 2024
rich media data for 2017-2022 includes in-stream and outstream video ads; data prior to 2017 includes only outstream video ads.
Article
| Dec 19, 2023
Advertisers are benefiting from a massive expansion of video ad opportunities. Shortage of video ad inventory used to be a pain point in Canada, especially in Quebec. But the emergence of ad-supported tiers from OTT players and the expansion into CTV programming and advertising from the major broadcast players has expanded the playing field for video-minded media buyers.
Report
| Nov 17, 2023