Forecasts
| Jan 3, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Nov 30, 2022
Source: Insider Intelligence | eMarketer
Chart
| Sep 26, 2023
Source: Juniper Research
Forecasts
| Apr 25, 2023
Source: Insider Intelligence | eMarketer
Report
| Nov 7, 2022
Google issues refunds for misplaced ads: A June report claiming 80% of its third-party video ad positions didn’t meet standards raised a firestorm in the industry.
Article
| Aug 15, 2023
Programmatic advertising digital display ad spend will make up 90% of digital display ad spend in the US this year, and that share is growing, according to our forecast. Most of the $132.96 billion in spend will go to video, but non-video ads still make up a large portion. Here are five charts summarizing where programmatic ad spend is headed and the identity challenges it faces right now.
Article
| Aug 17, 2023
Forecasts
| Oct 20, 2022
Source: eMarketer
Retail still lags in video ad spending, despite growth. The rise of OTT streaming and short video on social media has propelled a rapid increase in video advertising for most industries. Retail lagged far behind the average in video ad spending, but it has started to close the gap over the past five years. Retail remains less likely to buy video ads than most industries.
Report
| Feb 29, 2024
The news: Video advertising marketplace Teads has expanded a global partnership with LG Ad Solutions to provide native video and display ad placements on LG's smart TV platforms in over 10 markets across Europe and Asia-Pacific. The partnership initially launched in several European markets last year.
Article
| Apr 1, 2024
); rich media data for 2017-2022 includes in-stream and outstream video ads; data prior to 2017 includes only outstream video ads.
Article
| Mar 25, 2024
Video advertising was a priority for Amazon in the year’s latter half. Thursday Night Football hit viewership milestones in 2023 after a lackluster first year, driving significant advertiser interest. One leaked report showed Amazon expected $100 million from two new ad units centered on football.
Article
| Feb 6, 2024
US B2B video ad spending is projected to jump from $1.33 billion in 2022 to $2.45 billion in 2025; the percentage of B2B digital ad spending allocated to video is expected to increase from 12.5% in 2023 to 13.9% by 2025. Our take: While imitative of TikTok's model, a curated professional video feed could help LinkedIn facilitate learning and career development.
Article
| Mar 28, 2024
rich media data for 2017-2022 includes in-stream and outstream video ads; data prior to 2017 includes only outstream video ads.
Article
| Feb 16, 2024
The industry activist group, led by Krzysztof Franaszek, published a flurry of reports on Google’s ad business in the second half of 2023 with a list of allegations, including improper video ad placements, improper tracking of childrens’ data, and more.
Article
| Feb 27, 2024
We expect digital audio to remain in the mid-single digits, well below the double-digit growth in video advertising. But even digital video advertising growth will moderate next year. Programmatic audio advertising remains a minority of digital ad sales despite its fast growth. Due to technical challenges, programmatic audio has been less pervasive in audio than in video.
Report
| Apr 17, 2024
Bandwidth-hungry digital video advertising has followed that trend, which equals greater emissions. Streaming is better for the environment than standard online video delivery. Although streaming video accounts for higher emissions than standard (static) display, it is at least more efficient than regular in-banner video, whereby an entire video ad is loaded to a site/platform.
Report
| Apr 1, 2024
Note: Digital ad revenues include banner ads and other (static display and ads such as Facebook's News Feed Ads and X's Promoted Posts), classified ads, email (embedded ads only), lead generation (referrals), mobile messaging (SMS, MMS and P2P messaging), rich media (including instream and outstream video ads), search ads (including contextual text links, paid inclusion, and paid listings) and sponsorships
Article
| Mar 18, 2024
); rich media data for 2017-2022 includes in-stream and outstream video ads; data prior to 2017 includes only outstream video ads.
Article
| Jan 10, 2024
App Store ads: Apple has spent the last few years focusing heavily on its advertising business by launching new ad formats across its suite of apps, as well as developing a video ad business for Apple TV+.
Article
| Mar 13, 2024
Video ads will keep growing within display ad budgets. Spending on display ads by the healthcare and pharma industry will grow an impressive 154.8% between 2018 and 2023, outpacing overall display spending growth of 145.7% in the same period. Spending on video ads, a subset of display, will shoot up 280.4% during that time, outpacing overall video ad spending growth of 258.0%.
Report
| Sep 29, 2023
Prime Video needs a hit: Amazon made an aggressive push into the video advertising market early this year when it made ad-supported viewing the default tier for Prime Video. That change gave Prime Video the largest audience for an ad-supported subscription video service in the US, but it will take more than flipping the switch to ensure success.
Article
| Mar 20, 2024
The shifts that will impact 2024’s video ad landscape. Brands that retract support for social causes risk losing consumers. What is the difference between brand suitability and brand safety? Note: Respondents were asked, "On which information sources do you think disinformation and 'fake news' are most widespread?".
Article
| Feb 27, 2024
Examples of in-store retail media include interactive retail displays at the front of the store, checkout, end caps, cooler aisles, and smart carts; at gas stations (e.g., GSTV video ads); at Volta and other electric vehicle charging stations; and at the Redbox kiosks.
Article
| Feb 26, 2024
CPG companies like video advertising—but not quite as much as other industries do. Video is king in the world of display, but for CPG it is only slightly king. For the US as a whole, display advertising will claim 55.9% of all digital ad spending this year. Within display, video advertising will take up 57.1% of the pie.
Report
| Sep 27, 2023