On today's podcast episode, we discuss how marketers are using GenAI, how its affecting media plans, and whether GenAI’s usefulness for advertisers will be similar to the calculator’s effect on mathematicians. "In Other News," we talk about which platforms users are paying most attention to social media ads on and Chase bank using spending data to help advertisers target folks. Tune in to the discussion with our analysts Max Willens.
Audio
| Apr 11, 2024
That means embracing authentic ethnic representations without retouching or photoshopping images and promoting messages that challenge racial and ethnic stereotypes can be effective.
Article
| Apr 10, 2023
The company is trying to cut costs as it focuses on profitability ahead of going public
Article
| Dec 11, 2023
Product fit and expertise can relate to the differing styles and needs of Black consumers with varied ethnic and cultural backgrounds. Convenience and quality concerns can include a desire for wider selections of foods that reflect the diverse roots of Black consumers. Trust and value are informed by Black consumers’ education and everyday experience.
Article
| Apr 29, 2022
Only 13% of Americans frequently shop at Black-owned businesses, with four out of five Americans saying that the race and ethnicity of the owner doesn't affect their shopping decisions, per Morning Consult.
Article
| Feb 28, 2023
Puerto Rican graphic novelist Edgardo Miranda-Rodriguez pointed out that these Hispanic characters were reduced to ethnic cuisine, while Wonder Woman has never been depicted eating a gyro. Baking…tacos?
Article
| Oct 14, 2022
Nearly four in five (78.8%) of the Hispanic population streams video content, representing the highest rate of digital video viewership among all racial and ethnic groups, per our forecast. Analyst insight: The average household income of Hispanics is lower than the national average, notes senior analyst Jingqiu Ren.
Article
| May 11, 2022
That’s a higher percentage than that of the general population and any other race or ethnicity. Younger Hispanics listen to English-language podcasts. For marketers targeting a US-born Hispanic audience, Spanish-language programming may be less important, according to a separate June 2022 Edison Research survey.
Article
| Apr 6, 2023
Hispanic buying power in the US has skyrocketed since 2010, rising from $1 trillion to a projected $2.8 trillion by 2026. Retailers and brands need to understand the cohort’s economic profile and shopping habits—particularly as they aim to capture younger generations of digital natives.
Article
| May 19, 2023
Hispanics fuel US population and economic output: The demographic group’s US consumer expenditures are growing faster than those of non-Latino consumers.
Article
| Oct 27, 2022
Growing buying power of the Hispanic market: By 2025, Hispanic consumers will account for over 12 percent of total US purchasing power, underscoring the opportunity marketers and brands have to profit from catering to them.
Article
| Dec 21, 2021
Hispanic consumers make up over 18% of the total US population, which equates to about 62 million people, according to the US Census Bureau’s most recent American Community Survey.
Article
| Oct 6, 2022
Like any long-lasting relationship, a partnership with Black consumers should start with a deep understanding and appreciation of the elements that make them, as individuals and as a group, unique.
Article
| Jun 16, 2022
Black-owned brands are underrepresented on store shelves: While many retailers use Black History Month to support Black-owned businesses, addressing long-term inequities is a year-round challenge.
Article
| Feb 25, 2022
Some are calling the program designed to help Black and Hispanic families achieve home ownership ‘predatory lending.’
Article
| Sep 6, 2022
A US neobank is offering a simple onramp to crypto that targets Hispanic users. Could it pave the way for using digital assets in cross-border payments?
Article
| Jan 4, 2022
Alpha Kappa Alpha founded For Members Only Federal Credit Union to empower Black women to build generational wealth.
Article
| Feb 15, 2023
The tech gap exacerbates the underserved cohort’s financial risk. Collaborating with digital challengers could change that.
Article
| Feb 28, 2023
It and other US regulators promised to increase crackdowns on discriminatory behavior. But they must prove it’s not just a timely PR stunt.
Article
| Feb 9, 2023
Amazon Ads fail at the worst possible time: A measurement mishap on Black Friday extended into the weekend and cost some agencies and brands dearly.
Article
| Nov 29, 2022
As Cyber Monday rages on, let’s take a look at what’s already happened over the course of the Cyber Five weekend and what it means for both retail media networks and advertisers alike.
Article
| Nov 27, 2023
Asia-Pacific is the most coveted region worldwide for its digital video streaming growth. And the OTT video segment has been gaining steam as audiences increasingly crave high-quality content. However, players have had to stay innovative as they cope with an array of business challenges that comes along with this diverse region.
Report
| Nov 15, 2023
Disparities in which groups receive these deals led the Consumer Financial Protection Bureau (CFPB) to ask questions about fair lending practices.
Article
| Dec 15, 2023
Asian Americans had the fastest population growth among US racial and ethnic groups from 2000 to 2019, per Pew Research Center. Supporting diversity: In response to these demographic changes, some brands are seizing opportunities to support racial and ethnic groups in their business.
Article
| Feb 25, 2022
The organization was so named because Mensa is a round table society where ethnicity, national origin, age, politics, educational or social backgrounds are completely irrelevant. There are different types of IQ tests. To get into Mensa, you need a minimum score of 132 on the Stanford-Binet, 148 on the Cattell, and 130 on the Wechsler test.
Audio
| Feb 9, 2024