Women and Gen Zers are more likely than men to trust influencers. Roughly 50% of women (compared with 43% of men) and 58% of Gen Zers report a medium-to-high level of trust in influencers when it comes to social commerce purchases, per Disqo.
Report
| Jan 31, 2024
There's a significant knowledge gap about life insurance products and benefits between men and women. Women are a third less likely than men to describe themselves as knowledgeable about life insurance products, per Limra and Life Happens. Women also struggle to understand how life insurance benefits their families.
Report
| Mar 28, 2024
Gen Z women trust beauty influencers: Roughly eight in 10 Gen Z women shop for creators’ beauty and personal care recommendations.
Article
| Aug 3, 2023
Male Gen Zers were significantly more likely to name Twitch (31.5%) and YouTube (33.8%) as their go-to platforms for livestreaming than female Gen Zers. Meanwhile, 40.2% of female and only 12.6% of male Gen Zers said TikTok is their go-to app for livestreaming. Live shopping hasn’t taken off quite yet.
Report
| Jan 8, 2024
Female Gen Z social searchers are more likely to search on TikTok, while male Gen Zers show a preference for YouTube, according to our research. Generally, female Gen Zers are more likely to search social platforms than male Gen Zers. New search habits are helping fuel social commerce.
Article
| Mar 4, 2024
But just 16% of women in the same age group have done the same. And across all age groups, only 17% of US consumers have invested in crypto. Key takeaways: After 12 months of financial industry ups and downs, the majority of US consumers appear to really value stability—or at least a good, “boring” banking experience.
Article
| Mar 25, 2024
Male and female Gen Zers search differently across categories. Male Gen Zers are searching in categories like gaming, electronics, and sporting goods more frequently than female Gen Zers. The latter are more likely to search for apparel, food and beverages, and beauty products. Takeaways. Social search can work across all sorts of categories.
Report
| Feb 20, 2024
Facebook Groups has become a major place for women to go for fashion advice and recommendations. Similar to Substack, many of these groups have been started by fashion industry veterans, like Kim France, founding editor-in-chief of Lucky magazine, who has both a Substack and a Facebook group for women over 40, per the New York Times.
Article
| Jan 30, 2024
Also in January, Tinder parent Match Group complained to Meta that its ads were appearing next to Instagram Reels featuring “disturbing” and “illegal” content, as well as in a Facebook group promoting violence against women. Walmart filed similar complaints. Despite such high-profile fiascos, social media platforms are weakening their oversight capabilities.
Article
| Apr 22, 2024
YouTube Shorts tend to attract more males than females. About 65% of Gen Z males who view short videos watched Shorts in the past month, versus 45.9% of females. And males were much more likely than females to name Shorts as a go-to (although TikTok was still the No. 1 among both groups).
Report
| Sep 25, 2023
“Our online platform allows us to attract and introduce the brand to a lot of customers that historically just haven’t known us,” said Lockton, noting that the demographics that shop the retailer’s site tend to be younger, more female, more affluent, and more suburban.
Article
| Apr 17, 2024
Spending on fashion also declined among females in upper-income households. Among this demographic, Lululemon athletica remained the No. 1 athletic apparel brand. But across all upper-income teens, Alo Yoga made a major leap in the rankings, going from the No. 35 favorite brand in the fall to No. 11 in the spring. Vuori also jumped from No. 24 in the fall to No. 15 in the spring.
Article
| Apr 12, 2024
I think it’s trending because women like feeling powerful and glamorous.”. Inspired by consumers seeking bolder looks, beauty brands are introducing new products with more pigmented formulas, like Charlotte Tilbury’s new Hollywood Beauty Icon Lipsticks, per Allure. Contouring sticks are also making their way back to shelves.
Article
| Feb 5, 2024
This shift was most prominent among females and those ages 45 to 54, suggesting that these consumers were less likely to be loyal to a specific brand. Shoppers ages 16 to 24 used brand-specific terms the most. Users in this cohort are digital natives. As such, they tend to take a more deliberate approach to their research process.
Report
| Dec 4, 2023
The percentage of 25- to 34-year-olds living with their parents has increased from 15.0% to 19.7% among men and 8.1% to 12.3% among women since 1990, per the US Census Bureau. Between the rising cost of living, student loan debt, and getting married later in life, many young adults are staying in their parents’ homes longer or returning after school.
Article
| Feb 5, 2024
Millennial women feel financially empowered: Across all generations, women feel less confident than men about their abilities to meet financial goals. On average, 42% of married women, 37% of single women, 35% of divorced women, and 29% of widowed women believe they can set aside the money they need to accomplish their goals.
Article
| Dec 18, 2023
The market’s appetite for personalization technology keeps growing: As investors see more brands prioritizing customer engagement, CX platform Insider becomes one of the few female-led SaaS unicorns in the world.
Article
| Mar 3, 2022
In contrast, more women are among the 27.3% who report using five or six services, but there is a roughly similar distribution across age groups. Voices assistants use is decreasing, even within the regional stronghold of Turkey.
Report
| Oct 30, 2023
Key stat: Among US adults who are very trusting of generative AI, 60% are men and 40% are women, according to Morning Consult. People who trust AI also tend to be millennials and have less than a college education.
Article
| Jun 2, 2023
Abercrombie & Fitch Co.’s womens business is on track to deliver its highest-ever Q4 sales results, which is a key reason it now expects its Q4 sales to be in the “high teens” percentage, compared with its previous guidance of a “low double digit” percentage gain. It also raised its operating margin guidance to around 15%, up from its previous range of 12% to 14%.
Article
| Jan 8, 2024
Article
| Dec 20, 2021
Alpha Kappa Alpha founded For Members Only Federal Credit Union to empower Black women to build generational wealth.
Article
| Feb 15, 2023
Marketing and advertising has room for improvement on diversity: A study shows progress in female and non-white worker representation, but concerns remain.
Article
| Dec 22, 2022
On today's episode, we discuss how close consumers are to reaching their breaking point, what consumers actually want from companies when shopping online, whether same-day delivery is fast enough, why ads are starting to depict women in domestic roles more frequently again, Subway's plans for an electric car charging "oasis," facts about weddings today, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Evelyn Mitchell.
Audio
| Mar 16, 2023
It also reported that 62.7% of TikTok users in Canada are women, so it’s no surprise the top five are predominantly brands that focus on Gen Z women and teens. What does this mean for marketers? Leverage influencers to get started with social commerce on TikTok.
Report
| Sep 18, 2023