Auto and parts and food and beverage will be the fastest-growing ecommerce categories; both will see double-digit growth but from a relatively small base.
Article
| Mar 22, 2022
Grocery ecommerce has permanently accelerated and will approach 10% penetration in 2022. Ecommerce may still be a minor channel for food and beverage sales at 5.5% penetration, but the broader grocery market includes major sub-categories like pet products (36.0%) and health and personal care (16.5%), where ecommerce is a critical channel.
Article
| Sep 8, 2022
Across almost all product categories, US luxury shoppers are far more likely to make purchases in-store than online. Physical retail had the widest lead in the food and beverage category, followed by watches and jewelry. Digital got the upper hand in only fashion and travel, suggesting that for many tangible luxury goods, shoppers prefer to see and feel them before spending big bucks.
Article
| Feb 15, 2022
Insider Intelligence spoke with Kate Lubenesky, president at W&P, a food and beverage essentials brand that sells sustainable packaging for everyday food items.
Article
| May 27, 2022
The plant-based foods industry needs to change: As the category expands its customer base beyond vegetarians, it needs to cut prices and improve its products.
Article
| Apr 28, 2022
Food and beverage is a massive category with a limited set of D2C opportunities. Perishable food and beverages are a difficult fit with the D2C model, as several meal kit companies have recently discovered. Customers often cancel due to the challenge of routinely cooking fresh ingredients and the steep subscription price.
Report
| Jun 5, 2023
Our path to purchase research found that nearly 13% of food and beverage shoppers discovered a new brand or product via a CTV ad, coming in just slightly below social media. This isn’t true in every category. Social is far more popular than CTV in clothing, health and personal care, and beauty categories.
Report
| Feb 2, 2024
Food and beverage had the highest LTV, but the lowest retention rate. Despite their declining popularity, meal kits still make up a large share of subscription ecommerce sales. This likely boosted the LTV of the food and beverage category, but also impacted its retention rate. Products for pets and animals hit the sweet spot for both metrics.
Report
| May 23, 2023
Stores lead in conversion for shoppers buying new brands and products across food and beverage, household supplies, and health and personal care. But ecommerce still plays a role: More than one-third of shoppers who purchased a new food and beverage item did so online. Beauty and furniture and home goods were evenly split.
Article
| Nov 20, 2023
Motor vehicle and parts dealer sales; furniture sales; electronics and appliance sales; building material and garden equipment sales; food and beverage sales; health and personal care sales; gasoline sales; clothing and clothing accessories sales; sporting goods, hobby, book, and physical music sales; general merchandise sales; miscellaneous sales; nonstore sales (i.e., pure-play ecommerce platform sales
Report
| Feb 27, 2024
Chart
| Jun 1, 2023
Source: Insider Intelligence | eMarketer
The share of food and beverage ecommerce sales in the UK will rebound to pre-pandemic levels in the coming years.
Article
| Dec 10, 2021
Chart
| Feb 1, 2022
Source: eMarketer
Food and beverage prices have remained stubbornly high in Europe despite a wider easing of inflation. In both France and Germany, food and drink YoY inflation was in the double digits in June 2023. The number of people buying groceries online in France and Germany is rising. In 2023, there will be 18.7 million digital grocery buyers in France, an increase of 8.4% YoY, per our forecast.
Report
| Aug 9, 2023
I think looking at the categories where our consumers are deciding to purchase a make e-commerce purchase, we have a forecast of the change is most great and our food and beverage in the consumer products category.
Audio
| Jan 4, 2024
Motor vehicle and parts dealer sales; furniture sales; electronics and appliance sales; building material and garden equipment sales; food and beverage sales; health and personal care sales; gasoline sales; clothing and clothing accessories sales; sporting goods, hobby, book and physical music sales; general merchandise sales; miscellaneous sales; nonstore sales (i.e., pure-play ecommerce platform sales
Report
| Jul 28, 2023
Roughly half of shoppers who purchased a new brand or product in food and beverage (50.8%) or household supplies (48.6%) discovered it while shopping in-store. In-store discovery is also highly relevant in categories where “touch-and-try” shopping is popular.
Article
| Nov 7, 2023
Motor vehicle and parts dealer sales; furniture sales; electronics and appliance sales; building material and garden equipment sales; food and beverage sales; health and personal care sales; gasoline sales; clothing and clothing accessories sales; sporting goods, hobby, book, and physical music sales; general merchandise sales; miscellaneous sales; nonstore sales (i.e., pure-play ecommerce platform sales
Report
| Aug 2, 2023
That’s set to continue this year: Our latest forecast shows ecommerce sales in the wider health, personal care, and beauty category will rise by 12.4% in 2024, ahead of textiles, clothing, and footwear (9.7%); household goods (6.5%); food and beverage (5.0%); and total ecommerce (5.3%). There’s plenty of headroom for future growth.
Report
| Apr 8, 2024
Consumer packaged goods (CPG): Includes food and beverage products, household products, packaged goods, tobacco, personal care products, toiletries, and cosmetic products. Entertainment: Includes amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware).
Report
| Sep 5, 2023
Super Bowl LVIII is less than two weeks away. Not every ad has been announced, but we’ve kept watch on the teasers. This year’s Super Bowl will be defined by a potential Taylor Swift appearance, possible Paramount+ complications, and some big swings from brands. Ahead of the Kansas City Chiefs and the San Francisco 49ers’ big night, here are five trends we’re watching.
Article
| Jan 30, 2024
Food and beverages, beauty and skincare, and housewares and life have generated the largest sales.
Report
| Sep 14, 2023
Outside of food and beverage, the only other maturing ecommerce category where Amazon is missing out is auto and parts. However, that won’t help Amazon’s big-box competitors since they don’t sell cars either. Prime membership will be a suit of armor for Amazon’s ecommerce business.
Report
| Mar 24, 2023
There are certain products that just seem perfect for going viral on social media. Some, like the mystery flavors of Coca-Cola Creations or Mustard Skittles, are made for consumers who will try anything once. While others, like the sneaker collab between Nike and Tiffany & Co. appeal to consumers who want to show off.
Article
| Feb 28, 2024
When we think about the brands that skyrocketed this year, some immediately come to mind, like ChatGPT and Shein. Some of the other names, however, might surprise you.
Here are the top five brands that had the biggest rise in purchasing consideration this year, according to Morning Consult’s Fastest Growing Brands 2023 report, and what brands can learn from their ascent.
Article
| Dec 15, 2023