Amazon is the biggest retail media network in the US, accounting for three-quarters of retail media revenue share, per our forecast. But its limited grocery footprint leaves an opportunity for competition. Here are recent updates in grocery retail media, and a prediction on the future of in-store retail media.
Article
| Jul 24, 2023
How shoppers buy groceries online is changing: As consumers grow more cost-conscious, pickup’s share of digital grocery orders rises.
Article
| Jul 17, 2023
Inflation will drive sales growth, but consumers are also spending more of their overall grocery dollars online.
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| Sep 19, 2022
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| Aug 17, 2023
Source: Progressive Grocer; RIS News
Forecasts
| Aug 22, 2022
Source: Insider Intelligence | eMarketer
I mean, Walmart is essentially a grocery store that sells other stuff, whereas Target is a mass merchant that happens to have a grocery business, so they're kind of different in that respect. Becky Schilling:. Yeah, they have a good grocery business. Right. It's a sizable portion. It's a good e-commerce driver for them.
Audio
| Mar 13, 2024
More users in grocery, games, dating, banking, and other categories may lead to better first-party data for advertisers and more diverse mobile app ad inventory, which currently is dominated by the triopoly of Meta, Google, and Amazon. Additional grocery and retail apps, in particular, should drive more inventory in retail media networks.
Report
| Sep 28, 2023
Convenience and pricing mark the generational divide in grocery shopping. Gen Z—the second-largest group of digital grocery shoppers by generation—joined millennials in ranking same-day home delivery as the most valuable feature of digital grocery shopping, according to our digital grocery survey.
Report
| Jan 31, 2024
Only 2.3% pay for Shipt, which offers free grocery deliveries on orders of at least $35, as well as free delivery from Target, Petco, Walgreens, and other national chains. Given that Target would be a late entrant to the paid membership space, it would need a clear differentiator to drive shoppers to enroll.
Article
| Feb 7, 2024
Before the pandemic, online alcohol sales rates were in close proportion to the rest of food and beverage. But the pandemic-induced digital grocery boom accelerated the pace of ecommerce penetration among food and beverage sales. For many reasons, alcohol did not keep up with this larger category trend.
Article
| Jun 22, 2023
Younger consumers and higher-income shoppers are powering Walmart’s grocery growth while its physical footprint gives it an edge in retail media. Its burgeoning logistics business could be the next big thing for the retailer—and its bottom line.
Article
| Jun 15, 2023
The 2024 implication: Despite inflation slowing in 2023, grocery prices remained high and consumers relied on deals and discounts to cover the costs. If the economy remains challenging, it’s unlikely consumers’ hunger for deals will let up. 4. Omnichannel strategies are a must. The insight: Kroger customers who shop in-store and online spend three to four times more than in-store only shoppers.
Article
| Mar 8, 2024
Conversely, shoppers want to get through the grocery shopping process quickly, with 45% saying they take their time while shopping in-store for groceries. Beyond the chart:. Grocery retailers both in-store and online need to make sure the shopping experience is efficient. Search, display, and in-store ads can help consumers discover new brands, but they shouldn’t impede the shopping experience.
Article
| Jan 9, 2024
Challenging macroeconomic conditions have ushered in an era of more modest spending growth in China. But the outlook remains positive in spaces that are capturing consumer interest and demand—like live commerce and digital groceries.
Report
| Jul 29, 2022
More than 30% of the card’s pay now volume and more than 20% of the card’s pay later volume were in categories that Affirm did not historically address—like grocery, restaurants, and auto parts and services. Grocery stores and restaurants are predominantly in-store purchases—areas BNPL has struggled to tap into. Looking forward: Affirm forecasted strong but slower growth next quarter.
Article
| Feb 12, 2024
Grocery is gaining share of online sales in France and Germany. Grocery defied the wider slump in ecommerce in France and Germany last year, with online sales growing by around 1% in both countries. This year, growth is set to accelerate in both countries, driven by double-digit price inflation. Grocery is outperforming other online categories in France and Germany.
Report
| Aug 9, 2023
Walmart’s low prices and massive footprint give it an advantage in grocery. This year, Walmart Inc. will rake in $58.92 billion in US grocery ecommerce sales versus Target’s $8.10 billion, per our forecast. Meanwhile, Amazon’s massive array of products and speedy delivery time make it hard to compete with across multiple categories.
Article
| Jan 29, 2024
Grocery is the last holdout, but there’s still a strong online conversion rate in these categories. Stores lead in conversion for shoppers buying new brands and products across food and beverage, household supplies, and health and personal care.
Report
| Nov 6, 2023
Compare ad spend across grocery delivery brands. More like this:. Amazon tests Prime grocery subscription as it tries to win back market share. Grocery, in-store pickup drive click-and-collect growth. The top 6 holiday ecommerce retailers this year. Lessons from Walmart, Coca-Cola on what makes an engaging holiday ad.
Article
| Dec 12, 2023
So it's like a one trip wonder kind of activity versus Aldi only has that groceries. All they have is groceries. The one thing I think is very cool is that they've turned grocery shopping into a fun activity with this aisle of shame.
Audio
| Mar 26, 2024
Perhaps because retailers are using more tech-driven strategies, the number of displays in grocery stores has been on the decline since 2018, with general food, alcoholic beverages, and beauty products seeing the most declines, per Q3 2023 data from Circana.
Article
| Mar 11, 2024
Clothing, groceries, and beauty products are popular digital purchases. How seamless payments, social commerce, and loyalty apps are driving mcommerce growth. A previous version of this story noted unique visitors. The chart shows visitors.
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| Feb 20, 2024
Article
| May 22, 2023
This inaugural benchmark evaluates 10 leading digital grocery services, ranked based on consumers’ demand for 30 different features.
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| Mar 31, 2022
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| Mar 24, 2022