Over half (55%) of US adults think that businesses should take a public stance on climate change, per May 2023 data from Bentley University and Gallup. Nearly as many (52%) think companies should take a stand on mental health.
Article
| Nov 6, 2023
Last week, YouTube announced excluded themes at Brand Safety Summit, providing a way for advertisers to keep their ads from showing up next to news, gaming, health, or political content by checking a box. The updates should help brands looking to avoid unsavory contexts when serving ads, though this relies on YouTube’s ability to classify these categories correctly.
Article
| Nov 9, 2023
US Department of Health and Human Services.
Report
| Feb 21, 2024
Health and personal care will drive growth but won’t be enough to improve Amazon’s share of the overall US ecommerce market.
Report
| Mar 24, 2023
Beauty is proving resilient to the cost-of-living crisis as shoppers splurge on premium products to boost their mood and skin health. But it won’t escape unscathed, with consumers already streamlining their beauty regimes and searching for bargains online.
Report
| Mar 20, 2023
Technology is now at the center of patients’ health journeys. To improve the consumer experience, healthcare providers and marketers must gain a better understanding of how digital health tools differ across platforms and populations.
Report
| Mar 13, 2023
Beauty and health were the top categories purchased, followed by electronics and tech, home goods and decor, and apparel. Less than 10% of consumers purchased outdoor items (5%) or household cleaning products (3%), despite being the main categories that Amazon promoted during the sale.
Article
| Apr 1, 2024
Chart
| Nov 13, 2023
Source: YouGov; Included Health
Target is aiming for a bigger piece of the US health and personal care market, which we forecast to grow 3.2% to reach $732.19 billion this year.
Article
| Jan 29, 2024
More than a quarter of the US population wears a connected device, including a growing number of older consumers who are interested in health and fitness tracking.
Report
| Feb 24, 2023
Forecasts
| Sep 27, 2023
Source: Insider Intelligence | eMarketer
Chart
| Nov 7, 2023
Source: Kaufman Hall
These are people who are focused on their health, focused on their wellness. So if you're targeting appropriate ads that way, it's pretty successful I would think. Marcus Johnson:. All right. Idea two, becoming a mannequin. Becoming thee mannequin, if you will.
Audio
| Feb 9, 2024
Chart
| Nov 1, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Sep 27, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Aug 23, 2023
Source: Insider Intelligence | eMarketer
Snapchat champions positivity as Meta faces teen safety challenges: Snap's platform aims to balance user well-being with ad revenue growth.
Article
| Jan 19, 2024
Chart
| Oct 26, 2023
Source: The Commonwealth Fund
Chart
| Jan 16, 2024
Source: McKinsey & Company
On today's podcast episode, we discuss what "Dr. ChatGPT" is most likely to help with, how close it is to replacing your physician, and why it might not be ready for the patient exam room just yet. "In Other News," we talk about the US government's efforts to bring down prescription drug costs and the prevalence of health-related misinformation on social media. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
Audio
| Sep 19, 2023
Walmart is opening a pet services center: The move positions the retailer to grab a share of some of the most lucrative areas of the pet industry: health and other services.
Article
| Sep 20, 2023
Chart
| Jan 8, 2024
Source: Rock Health
Fitness and wellness information is a top priority in their health-related internet use. They’re in charge of their own health insurance—and are very cost-conscious. The youngest millennials are now responsible for their own health insurance, per the Affordable Care Act. Older millennials have engaged with the health insurance industry for some time.
Report
| Jun 23, 2023
Travel will see the fastest growth in US digital ad spending of any industry in 2023, according to our forecast. Travel, retail, healthcare and pharma, automotive, and entertainment will outpace the national digital ad spending growth rate.
Article
| Sep 13, 2023
Consumer data is scattered across the healthcare ecosystem, hampering doctors’ ability to deliver the best possible care. Provider organizations and technology developers must now join forces to connect this data and unlock information trapped in health IT systems.
Report
| Nov 30, 2022