Chart
| Sep 14, 2022
Source: Nielsen
Chart
| Aug 25, 2022
Source: MRI-Simmons
Chart
| Jul 20, 2022
Source: Horowitz Research
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| Jul 20, 2022
Source: Horowitz Research
And also, as someone of Mexican descent, I thought it was really interesting that Latino families are more likely to argue about it, and that tracks, culturally that tracks. Marcus Johnson:. [inaudible 00:14:44]. Jasmine, what stood out to you? Jasmine Enberg:. I got to say, I do frequently have that argument with my mom too. But mine was kind of similar.
Audio
| Mar 18, 2024
Louis, as well as expand its reach among Hispanic consumers.
Article
| Oct 23, 2023
Chart
| Jan 31, 2024
Source: Ipsos; Pew Research Center
Chart
| Jan 31, 2024
Source: Ipsos; Pew Research Center
Chart
| Jan 31, 2024
Source: Ipsos; Pew Research Center
Chart
| Jan 31, 2024
Source: Ipsos; Pew Research Center
Rates were higher among Black and Hispanic adults as well. Use cases endure. Many US states require stores to accept cash, and it’s popular in peer-to-peer (P2P) and personal services transactions. Checks. Though three-quarters of US adults said they still carry checks, just 46% had used one in the past 30 days, according to October 2021 polling by the Fed.
Report
| Feb 28, 2023
Chart
| Nov 16, 2023
Source: Pew Research Center
Black and Hispanic Americans have made notable gains in advanced education.
Report
| Aug 1, 2022
Chart
| Oct 11, 2023
Source: Gallup; Bentley University
Asian workers accounted for 10.2%, down from 11.7% in 2021, and 10.9% identified as Hispanic/Latino, up from 8.9% a year ago. The study of 81 companies included nearly 20,000 marketers who are US-based members of the ANA. However: Despite this progress, there are causes for concern.
Article
| Dec 22, 2022
The Collage Group survey showed 39% of Black adults and 28% of Hispanic adults were more likely to buy from brands whose advertising messages challenge racial and ethnic stereotypes. Our take: Advertising messages and portrayals of Black, Hispanic, and Asian consumers need careful consideration. Brands can face backlash if they don’t make the effort to showcase authentic people and voices.
Article
| Apr 10, 2023
Monthly Gen Z podcast listeners are now 46% female, up from 42% in 2018, and more diverse than all US listeners, with 20% being Hispanic/Latino, 15% Black/African American, and 4% Asian. That makes podcasts a shrewd place for advertisers interested in these cohorts to invest ad dollars.
Article
| Jun 5, 2023
Fortú focuses on underserved Latinos. Daylight is geared toward the LGBTQ+ community. Kinley and Greenwood serve Black Americans.
Article
| May 11, 2022
Hispanic people represent 18.9% of the US population overall, but 26% of children. Around 3% of the US population is mixed race, but this more than doubles to 7% among children. Gen Alpha Will Be Immersed in a Mobile Reality. Children no longer rely on their parents’ technology.
Article
| Feb 3, 2023
Black and Asian Americans are more likely than white or Hispanic Americans to give D or F grades for equity. People of color are more likely than white Americans to grade access to care as a D or F. Black and Hispanic Americans are more likely to grade quality of care as a D or F. Zooming in: It’s not just lower-income earners or certain demographic groups feeling the pain of high costs.
Article
| Oct 6, 2022
Greenwood, which targets Black and Latino customers. Fortú, which caters to Latino immigrants. Majority, which focuses on various immigrant communities. Broad-market challengers like Chime and Current, which have offerings designed to assist people who need help with their short-term liquidity needs. Retailers with banking arms could also benefit from added data.
Article
| Mar 14, 2022
The majority of individuals in the study were Hispanic (40%) and Black (36%), while 15% were Non-Hispanic white. That means wearable ownership isn’t always equitable and could be playing a role in underrepresentation in research.
Article
| Jun 30, 2022
And given the outsize number of Black and Hispanic adults in the US who use cash for the majority of purchases, that could hurt minority communities the hardest. But the uptick in cash use likely won’t persist in the long term and won’t require full strategy rethinks. But the trend, particularly among digitally savvy Gen Zers, shows cash’s appeal isn’t going away.
Article
| May 1, 2023
Black, Hispanic, and female consumers were more likely to use BNPL than white, non-Hispanic, and male consumers. Those earning between $20,001 and $50,000 were also more likely to use BNPL. Consumers under age 35 had a much higher probability of using BNPL than older consumers.
Article
| Mar 6, 2023
Increased food costs are also hitting certain demographics harder than others: On average, Hispanic, Latino, and African American households spend a larger share of their income—12.5%—on food than other ethnic groups, per data from Bank of America. With food prices 8% higher than they were in February 2021, lower-income shoppers will continue to turn to retailers that can provide the most value.
Article
| Apr 1, 2022