Chart
| Jan 4, 2024
Source: Adobe
Chart
| Jan 4, 2024
Source: Adobe
This strategy should help brands meet customer expectations during the competitive holiday season. Organic email marketing strategies are critical for budget efficiency. Focusing on quality content in email campaigns can extend marketing impact over a longer holiday season, notes principal analyst Andrew Lipsman in our Holiday Shopping 2023 report.
Article
| Nov 28, 2023
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what we are paying close attention to this holiday season, how much more the holiday season has been pulled forward, and besides being earlier than everyone else, which holiday strategies will work? Then, for "Pop-Up Rankings," we rank one projected winner and one retailer that needs help this holiday season. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.
Audio
| Sep 6, 2023
That’s why we expect US holiday sales to grow by 4.5% this year.
Article
| Nov 28, 2023
Go further: Read our Holiday Shopping 2023 report.
Article
| Nov 25, 2023
Attentive's Cyber Week triumph: Sales of $1.8 billion driven by AI-SMS synergy and personalized messaging.
Article
| Nov 29, 2023
On today's podcast episode, we discuss the travel rebound and how tech is helping it out, how Black Friday football (with a side of online shopping) performed this year, will X (formerly Twitter) go bankrupt next year, a new way to stream NBA games post-cable, what to expect from ChatGPT next year, why your passport is the color it is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Audio
| Dec 8, 2023
Tips to help retailers reach Gen Alpha, Gen Z, and beyond this holiday season. 4 analyst retail predictions about Cyber Five, retail media, and Walmart for the 2023 holiday season. US holiday ecommerce retail sales growth will return to double digits this year after slowing in 2022. Cost concerns are top of mind for this year’s holiday shoppers.
Article
| Nov 22, 2023
Chart
| Oct 5, 2023
Source: Adobe
Chart
| Oct 5, 2023
Source: Adobe
Tips to help retailers reach Gen Alpha, Gen Z, and beyond this holiday season. Walmart+ vs. Amazon Prime: Which has the holiday advantage? Exclusive—Gen Zs increase holiday spending despite broader pullback in discretionary categories. 4 analyst retail predictions about Cyber Five, retail media, and Walmart for the 2023 holiday season.
Article
| Nov 16, 2023
Article
| Aug 29, 2023
In this visual report, we dive into major holiday shopping events in 5 Western European countries, as well as total sales and consumer behavior surrounding these events.
Report
| Dec 8, 2022
As Cyber Monday rages on, let’s take a look at what’s already happened over the course of the Cyber Five weekend and what it means for both retail media networks and advertisers alike.
Article
| Nov 27, 2023
Article
| Aug 21, 2023
“[This year] has been a once-in-a-career opportunity to hit the reset button on promotions and not just lift and shift what you did in the past,” said Erica Harrison, vice president of analytics at NielsenIQ during a recent LinkedIn live Q&A.
As brands rethink their pricing and promotion strategies, they must keep track of their competition, secure retailer support, and get the timing right. However, it’s also important not to train consumers to be over-reliant on promotions. Here are five tips for brands as we head into the holiday season.
Article
| Aug 23, 2023
So last year, holiday season sales grew 3.9%. But what do we expect from holiday season sales this year? To the nearest decimal please. So 3.9% growth in holiday season sales last year. What do we expect this year to the nearest decimal? Okay, so Danny says 4.1%, Sky says 4.5%, and Yory very pessimistically says 2.1%.
Audio
| Oct 31, 2023
Chart
| Sep 18, 2023
Source: The Harris Poll; Out of Home Advertising Association of America (OAAA)
Chart
| Nov 28, 2023
Source: Cámara de Comercio de Santiago (CCS)
Chart
| Nov 28, 2023
Source: Cámara de Comercio de Santiago (CCS)
The 2022 US holiday season outlook is surprisingly strong amid inflation and economic uncertainty, but revenue growth will be easier to come by than profits.
Report
| Oct 17, 2022
Holiday season creep is here to stay: Half of shoppers plan to start shopping before November.
Article
| Jul 31, 2023
Chart
| Nov 15, 2023
Source: Syntun
Chart
| Nov 15, 2023
Source: Syntun