India will be No. 1 in growth for the next half-decade at least. India has never led the world in total media ad spending growth before, but it will do so this year and every year through 2027. As for digital, India led the world in growth last year, at 26.0%, and will keep that perch through 2027. The top 10 list for digital growth looks a lot like the top 10 list for total media growth.
Report
| May 11, 2023
India, the Philippines, Indonesia, Malaysia, and Thailand are just a few of note. Digital advertisers would do well to pay close attention to these markets.
Report
| May 30, 2023
Just five countries will produce double-digit growth rates for total media ad spending in 2023, and of these India will be the only large market to do so.
Article
| Jan 11, 2023
Article
| Jan 21, 2022
And I think that also came up when Disney bid on the IPL originally and they had the deal with Hot Star in India. So huge audience and a lot of subscribers in India, but the revenue per subscriber was a lot less obviously than in the US.
Audio
| Feb 26, 2024
After we mentioned last episode, India banned TikTok in 2020 after there was a conflict on its border with China and Instagram surged in the country. In 2019, it was the sixth most downloaded app in India, and by 2021 it was at the top.
Audio
| Mar 26, 2024
The Philippines and India will lead the world in retail ecommerce sales growth this year, with respective increases of 25.9% and 25.5%. Countries in Latin America and Southeast Asia will make up most of the top 10 list, while the last spot will go to the US, the only advanced economy to slide into the rankings, with 15.9% growth.
Article
| Feb 3, 2022
We do not yet have podcast metrics for several large countries—such as India and Indonesia—but given the digital usage trends that we do know about, it’s likely that Brazil would still end up as the third- or fourth-largest podcast market in the world even if we had listener data for every country.
Report
| Nov 2, 2023
Brazil houses the world’s second-largest base of WhatsApp users after India, and Carrefour’s decision to use the platform is a strategic one. “WhatsApp is Brazil’s operating system," said chief digital officer Sam James. The country “can’t function without it.”. Magazine Luiza’s Netshoes partnered with micro- and nano-influencers to produce 150 TikTok livestreams for Black Friday 2023 promotions.
Report
| Jan 4, 2024
Is India the next China? Retailers from Apple to Dior to Levi’s are looking to expand in the world’s fastest-growing retail market, but success isn’t guaranteed.
Article
| Apr 6, 2023
India is the next battleground in the streaming wars: Amazon Prime Video, Disney, and Netflix are fighting for dominance in the growing streaming market.
Article
| Apr 29, 2022
Article
| Feb 24, 2022
Article
| Sep 22, 2022
Article
| Sep 27, 2022
Article
| Mar 15, 2022
Sales from markets outside the US—including key Amazon markets like the UK, Canada, Germany, Mexico, and India—will increase 11.6% from 2022 to $4.90 billion. To view the full forecast for US Amazon Prime Day sales, click here. Prime Day will surpass $8 billion in US ecommerce sales over the two-day period.
Report
| Jun 20, 2023
Time spent with all media formats in other major markets—including Asia-Pacific (including India and Hong Kong), Southeast Asia (including the Philippines and Thailand), Western Europe (including Italy and Spain), and Latin America (including Argentina, Colombia, and Mexico)—have either remained the same or declined YoY. “There’s no need for panic,” Mander said.
Article
| Nov 3, 2023
China’s manufacturing expertise is difficult to compete with: That has led some retailers to rethink supply chain diversification even as India, Latin America, and Vietnam gain traction as production hubs.
Article
| Mar 28, 2023
Billions of dollars from SoftBank, others are poised to transform India’s digital economy: Broader 4G coverage, along with regulatory challenges tied to operating in China, increasingly make India a land of market opportunity.
Article
| Nov 15, 2021
WhatsApp users in India can shop for and pay for groceries within the app, which could boost engagement with its payments tools.
Article
| Aug 30, 2022
Shoppers in India spent enthusiastically ahead of Diwali celebrations: But the outlook for China’s biggest shopping event is much less rosy as Chinese consumers grapple with economic uncertainty.
Article
| Oct 26, 2022
The people’s electric car: There aren’t any Teslas in India, but the country could be well on its way to EV adoption targets with Tata’s $10,000 Tiago subcompact.
Article
| Sep 27, 2022
Apple dominates surging smartwatch sales, but Google is entering the fray: Growing interest in smartwatches and headphones in emerging markets like India indicate potential for Google and partners to grow Android’s ecosystem with devices like the new Pixel Watch
Article
| Jun 1, 2022
Forecasts
| Feb 21, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Jan 30, 2024
Source: Insider Intelligence | eMarketer