Influencer marketers should be especially careful about using the technology. Authenticity has long been a key facet of influencer marketing, so creators and marketers alike need to ensure their genAI efforts don’t get in the way of that. Transparency and copyright are in flux. It’s not always easy for users to identify genAI content.
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| Apr 30, 2024
The news: Social media influencers have helped lead Gen Zers back to cash. Now 23% of these young consumers use it almost exclusively, according to an online HarrisPoll of 2,118 US and UK adults in 2023. What “cash stuffing” entails: Gen Zers are withdrawing large amounts of cash and budgeting by putting it into envelopes, according to Newsweek.
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| Mar 1, 2024
Consumers who connect with health influencers on social media aren’t always getting the impartial content they seek. Many social health influencers deliver sponsored content that promotes a medical treatment or service, unbeknownst to users.
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| Apr 26, 2024
Team up with YouTube influencers to create branded videos. Where regulations allow, banks can collaborate with influencers who are Gen Alphas: Toy reviewer Ryan Kaji has over 36 million YouTube subscribers, while 10-year-old personality Like Nastya boasts over 100 million, per Forbes. Leverage product placement in shows and films most popular with Gen Alpha.
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| Apr 16, 2024
The feature was spotted by an influencer agency employee and shows a "Video" tab that opens a scrollable vertical feed of videos users can like, comment on, or share. While videos can already be posted on LinkedIn, this dedicated feed will be aimed at boosting engagement and discovery of bite-sized professional video content.
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| Mar 28, 2024
Thoroughly vet influencers and creators. Consider working only with influencers who are subject matter experts and have built followings based on financial education content. Caution is especially important this year: Marketers should monitor partners’ content leading up to the election and break off collaborations if their views become controversial.
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| Apr 19, 2024
While large accounts may get more attention for a product or brand, advertisers have found that working with smaller, targeted influencers tends to drive much higher engagement and ad retention. That means Shorts, with its smaller audience, could still eke out an advantage over the other leading platforms.
Article
| Apr 24, 2024
Influencer and creator marketing is a powerful way to get in front of consumers without going overboard on ad spend. On Instagram, nano-influencers, which have under 10,000 followers, can actually be more effective than bigger creators.
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| Mar 29, 2024
Gen Z women trust beauty influencers: Roughly eight in 10 Gen Z women shop for creators’ beauty and personal care recommendations.
Article
| Aug 3, 2023
Okay, now I will share my social media trend that has influenced products and marketing, which is brands expanding their shade ranges as a result of influencer pressure or encouragement. This isn't new.
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| Apr 10, 2024
Influencers continue to pile into affiliate. Influencers remain affiliate’s flavor of the month. As creators and influencers continue to climb marketers’ list of strategic priorities, affiliate networks, platforms, and agencies have stepped up their courtship of influencers.
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| Oct 25, 2023
Social activities: Gen Z prefers video and influencer content. Video is the top activity for discovery on social media. Gen Z is also more likely to discover new brands and products while viewing creator/influencer content and stories.
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| Nov 20, 2023
Banks are fighting influencers for Gen Zers’ trust on social media. Gen Zers prefer content less swayed by interested parties. Banks’ social media content is equal in trustworthiness to that of influencers. Just over 27% of Gen Zers called bank comments/posts the most trusted source—and the same proportion cited influencer content. They have little trust in bank ads on social media.
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| Jan 25, 2024
The topic sparked lively debates around influencer marketing best practices, how to effectively scale these efforts, and measuring impact. There was also dialogue around the evolving role of creators as they transition from just influencers to multi-hyphenate talent with their own product lines, media companies, and more. CTV and streaming:.
Article
| Apr 18, 2024
Among influencers in Canada with fewer than 10,000 followers, average TikTok ER was 12.2% during H1 2023, according to a report from HypeAuditor. Retailers lead the way for influencer mentions on TikTok in Canada. In H1 2023, the top five brands on TikTok in terms of mentions driven by influencer content were Aritzia, Revolve, Winners, Shoppers Beauty, and Sephora, per HypeAuditor.
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| Sep 18, 2023
How we got here: Influencers and online trends promote unattainable standards of wealth, and that adds to younger consumers’ feelings of financial insecurity. Take the Ballerina Farm controversy as just one example—the TikTok account features a happy, helpful family of 10 that makes food together from scratch in a rustic kitchen.
Article
| Mar 22, 2024
But the potential of brand-creator partnerships goes beyond influencer marketing (i.e., when influencers are paid to promote a product or service on their own platforms): Insurers can integrate creators within their own campaigns across social media and TV, both traditional and connected.
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| Sep 25, 2023
The retailer achieved that shift by leaning into social media and influencer marketing to reach its target demographic, as well as investing in ecommerce, closing underperforming stores, and opening more off-mall locations. The plan: Abercrombie’s results reflect a retailer that has executed well on the Always Forward Plan it mapped out in 2022.
Article
| Mar 6, 2024
In fact, Gen Zers place equal trust in influencer content as in bank content. Banks are competing with influencers for Gen Zers’ time spent on social media. When asked about the research methods they use on social media, viewing and reading influencer content (50.0%) was second only to bank content (56.3%). The disconnect between Gen Zers’ use of and trust in banks’ social media content is noteworthy.
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| Nov 30, 2023
Influencer Marketing Hub. Jungle Scout. Meta. Pinterest. Snap Inc. TikTok. YPulse.
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| Feb 20, 2024
As more ad dollars flow into influencer marketing, creators want to develop viable businesses that are less reliant on the whims of individual brands or social platforms. Brands are looking beyond TikTok to build community.
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| Mar 26, 2024
The survey aimed to gauge the shopping behavior of social media users across leading platforms and uncover their responses to shopping-related, sponsored, and creator/influencer content. Survey respondents were social media monthly users who either made online purchases via social media platforms or had been inspired by or discovered products on these platforms.
Article
| Apr 26, 2024
Endorsements by celebrities, influencers, bloggers, and creators were cited far more frequently by consumers in this group across the clothing, footwear, and accessories categories.
Report
| Mar 13, 2024
About a fifth of 18- to 34-year-olds are watching beauty routine and tutorial videos—and looking up specific influencers and creators to research and evaluate new products, according to our survey with Toluna.
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| Apr 8, 2024
Expect the Brazilian retailer to double down on creating more authentic relationships with customers via social media influencers to drive sales and increase its ecommerce market share. Predictions. Brands in the region will bet big on short-form video for social commerce growth.
Report
| Jan 4, 2024