They've revamped their loyalty program, they've rebranded their piercing business to make it more modern. They're going to be in Coles stores across the country. They're developing a new TV series for kids. Then similarly, they also have a deal with a podcast in audio entertainment production studio.
Audio
| Jan 24, 2024
Without a loyalty program or other membership incentives, physical retailers don’t have access to the type of data that’s needed to advertise. “When you’re shopping online, you probably have an account with [that retailer], and they have all of that historical data to lean on to present you with items that you may continuously buy or something that is contextual.”.
Article
| Nov 9, 2023
A return to profitability in the travel sector has allowed airlines, hotels, cruise lines, etc., to reinvest in advertising and brand messaging around promotions, loyalty programs, and lower-funnel targeted keyword search ads. Travel stands out from other industries in its sustained spending growth.
Article
| Oct 27, 2023
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| Jan 24, 2024
Source: Vonage
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| Jan 16, 2024
Source: Econsultancy; Marigold
Cosmetics—ranked the most popular cosmetics brand among US teens in Piper Sandler’s Fall 2022 study—has 4 million members on its app’s loyalty program. Members can use the app to gain points and redeem them for rewards, such as cash deposits to Venmo accounts and NFTs.
Report
| Mar 22, 2023
In these cases, CPGs can still use D2C channels for strategic marketing purposes through (1) testing product concepts, (2) building loyalty programs, (3) gathering first-party customer data, and (4) activating first-party data and lookalike audiences at scale via demand-side platforms. Sources. NielsenIQ. Numerator. Recharge. Rockerbox. Similarweb. Tinuiti.
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| Jun 5, 2023
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| Apr 18, 2023
Source: Eagle Eye
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| Apr 22, 2022
Source: Forrester Consulting; Comarch
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| Feb 3, 2023
Source: Econsultancy; Marigold
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| May 13, 2022
Source: Salesforce
In a recent Insider Trader Joe’s podcast, host Matt Sloan shared the reasoning behind why Trader Joe’s doesn’t have a loyalty program, saying of other grocery’s programs: “The idea is that the store is gaining your loyalty by providing you discounts. The discounts are paid for by the manufacturers of the products.
Article
| Oct 6, 2023
The home brand offers loyalty program members store credit for trading in used furniture. It then resells the goods in the popular “as-is” section of its physical locations. The company’s research arm estimates that resale category sales for home furnishings will grow from $16 billion in 2022 to $22 billion in 2027. How can brands and retailers make the most of the recommerce revolution?
Report
| Apr 3, 2023
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| Dec 19, 2023
Source: Raydiant
Sweetgreen is now allowing members of its Sweetpass loyalty program to redeem rewards in-store, rather than exclusively on digital orders. This move will encourage app use in stores and improve the bowl chain’s omnichannel experience. 4. Family Dollar’s push toward ecommerce.
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| Sep 26, 2023
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| Dec 6, 2023
Source: Retail Systems Research (RSR)
Brands and resale platforms are experimenting with a variety of tactics: Rebag and REI are tying resale to loyalty programs; Levi’s and Miu Miu are showcasing how used apparel can be restyled; and Depop and thredUP are collaborating with Gen Z celebrities and influencers (Olivia Rodrigo and Nava Rose, respectively). Even fast-fashion brands are getting in on resale, with mixed reception.
Report
| Apr 5, 2023
The average consumer is already active in seven loyalty programs, and they want BNPL to be next. Better store availability and higher credit limits rounded out the top three wants at 32.5% and 32.1%, respectively. Insider Intelligence research has found that the consumers most want rewards that don’t expire (56%). They also want to earn rewards on every purchase (52%) and for on-time payments (52%).
Article
| Sep 18, 2023
So, that's the whole thing about a loyalty program, a subscription service, they were trying to keep you within the realm of their world. I text with everybody and I don't have a problem and I don't think they have a problem, even though we all have different color bubbles.
Audio
| Mar 29, 2024
Go further: For more strategies to boost loyalty, read our report on Retail Loyalty Programs.
Article
| Aug 25, 2023
Loyalty programs that offer discounts and promotions will become increasingly appealing to price-conscious customers. Retailers should also incorporate features that deliver value—such as free-home delivery, money-saving recipes, prizes, and cash-back options, such as “spend £100 and get £20 back” vouchers. Invest in sustainability.
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| Feb 17, 2023
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| Nov 14, 2023
Source: Braze
Potential benefits include better ad placements, digital promotions, and tapping into retailer loyalty programs and validated sales data. Brands that don’t take advantage of retail media opportunities will suffer. Sustainability Will Be Central, Not Peripheral. Despite near-universal price increases and the effects of the Ukraine war, concerns about climate change and sustainability haven’t gone away.
Report
| Jan 6, 2023
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| Nov 9, 2023
Source: Acxiom; MTM
Loyalty in the age of the zero consumer, Eva Kis of Adweek points out that consumer expectations for loyalty programs are rising. Nearly 40% expect to be rewarded for sticking with a brand up from 17% in 2020 according to a study from Hall & Partners.
Audio
| Jan 5, 2024