Forecasts
| Mar 14, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 14, 2023
Source: Insider Intelligence | eMarketer
On today’s podcast episode, host Bill Fisher is joined by our researcher Man-Chung Cheung and analyst Carina Perkins to examine TikTok’s ecommerce plans around the world, looking at what’s driven success in some markets and held it back in others.
Audio
| Sep 25, 2023
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the opportunity for China-based companies like Shein, Temu, and TikTok in the US, and how they can compete with Amazon. Then for "Red-Hot Retail," our analysts give us some spicy predictions about how fashion retail will change in the US as a direct result of Chinese manufacturers. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and researcher and Asia-Pacific lead Man-Chung Cheung.
Audio
| Aug 9, 2023
Women and Gen Zers are more likely than men to trust influencers. Roughly 50% of women (compared with 43% of men) and 58% of Gen Zers report a medium-to-high level of trust in influencers when it comes to social commerce purchases, per Disqo.
Report
| Jan 31, 2024
There's a significant knowledge gap about life insurance products and benefits between men and women. Women are a third less likely than men to describe themselves as knowledgeable about life insurance products, per Limra and Life Happens. Women also struggle to understand how life insurance benefits their families.
Report
| Mar 28, 2024
Male Gen Zers were significantly more likely to name Twitch (31.5%) and YouTube (33.8%) as their go-to platforms for livestreaming than female Gen Zers. Meanwhile, 40.2% of female and only 12.6% of male Gen Zers said TikTok is their go-to app for livestreaming. Live shopping hasn’t taken off quite yet.
Report
| Jan 8, 2024
Female Gen Z social searchers are more likely to search on TikTok, while male Gen Zers show a preference for YouTube, according to our research. Generally, female Gen Zers are more likely to search social platforms than male Gen Zers. New search habits are helping fuel social commerce.
Article
| Mar 4, 2024
Forty-one percent of male consumers between 18 and 19 years of age have held crypto. But just 16% of women in the same age group have done the same. And across all age groups, only 17% of US consumers have invested in crypto.
Article
| Mar 25, 2024
Google's ad for its Pixel camera, featuring technology aiding a visually impaired man, stood out for its emotional depth, earning high praise for linking tech with genuine human experiences. Highs and lows: While many ads received accolades for their creativity and impact, others fell short.
Article
| Feb 13, 2024
Male and female Gen Zers search differently across categories. Male Gen Zers are searching in categories like gaming, electronics, and sporting goods more frequently than female Gen Zers. The latter are more likely to search for apparel, food and beverages, and beauty products. Takeaways. Social search can work across all sorts of categories.
Report
| Feb 20, 2024
The “Drop Your Drawers” ad features men with their pants down to show off their clean underwear, while another focuses on men learning better bathroom hygiene. The campaign rolled out to select cities before going national in January, per MediaPost. “We love using bathroom humor, it gets to people's core and makes just about anybody laugh,” co-founder Ryan Meegan told Inc.com.
Article
| Mar 15, 2024
Many ads continue to follow a formulaic approach, featuring predominantly white, male celebrities in Western-centric storylines. Challenges in measuring DEI progress persist, partly due to guidelines restricting disclosure of personal identity information.
Article
| Feb 12, 2024
Man Group fund manager Jonathan Golan warns of potential bank defaults spreading to Europe due to high commercial real estate exposure in Germany and Scandinavia. German banks Deutsche Pfandbriefbank and Deutsche Bank both have significant stakes in the US commercial real estate market, but are reassuring investors about their financial security.
Article
| Feb 28, 2024
YouTube Shorts tend to attract more males than females. About 65% of Gen Z males who view short videos watched Shorts in the past month, versus 45.9% of females. And males were much more likely than females to name Shorts as a go-to (although TikTok was still the No. 1 among both groups).
Report
| Sep 25, 2023
The back catalog: Apple TV+ just added over 50 licensed films from Universal, Sony, and Warner Bros., including "Titanic" and "Spider-Man," to its "Great Movies" collection. These additions, only streamable in the US for a limited time, give subscribers more content for the same price—a strategy Netflix and Prime Video rely on.
Article
| Mar 8, 2024
Gen Zers that do invest in products other than savings accounts tend to be on the older end of the generation, male, college-educated, and have a higher income. Their age, income, and education could all factor into their investing confidence. Plus, Gen Zers tend to save toward highly specific savings goals, rather than to just grow their nest eggs. But what about their spending habits?
Article
| Mar 15, 2024
That stems from its 180-degree turn away from its dimly lit stores featuring shirtless male greeters to an inclusive lifestyle brand offering restrained styles that suit a variety of occasions and age groups.
Article
| Mar 6, 2024
But wait, there's a Lawnmower Man Two? Bill Fisher:. Yep. Marcus Johnson:. There doesn't need to be, does it? I haven't even seen the first one, but-. Ross Benes:. You're talking about Lawnmower Man Two? Marcus Johnson:. You've seen the film. Ross Benes:. Yeah, I have seen both Lawnmower Mans. Marcus Johnson:. Lawnmower Men? Ross Benes:. Yeah. Marcus Johnson:. Thoughts. Ross Benes:.
Audio
| Feb 23, 2024
For example, lululemon’s brand awareness among men is only around 13% in the US, 12% in Australia, and single digits everywhere else outside of North America, said CEO Calvin McDonald, during the company’s earning call in December. To drive those numbers up, the retailer is investing in targeted TV campaigns and other media buys.
Article
| Feb 2, 2024
The percentage of 25- to 34-year-olds living with their parents has increased from 15.0% to 19.7% among men and 8.1% to 12.3% among women since 1990, per the US Census Bureau. Between the rising cost of living, student loan debt, and getting married later in life, many young adults are staying in their parents’ homes longer or returning after school.
Article
| Feb 5, 2024
Instead, retailers should offer a hybrid approach that allows shoppers to choose their preferred checkout options, and make sure they have enough staff on hand to man registers as well as provide assistance in the self-checkout lane.
Article
| Jan 18, 2024
Instagram, YouTube, and TikTok all have different audiences: YouTube is the top platform for watching creator content among males ages 15 to 26, and Shorts also tends to attract more male than female Gen Zers, per our survey. But video is the one thing all three top creator platforms have in common, so marketers should take a video-first approach to better align with consumer behavior.
Report
| Sep 28, 2023
Key stat: Among US adults who are very trusting of generative AI, 60% are men and 40% are women, according to Morning Consult. People who trust AI also tend to be millennials and have less than a college education.
Article
| Jun 2, 2023
On Monday, Twitter accepted a bid from Elon Musk to buy the platform for about $44 billion, putting the world's richest man in the driver's seat of one of the world's biggest social media apps.
Article
| Apr 28, 2022