How seamless payments, social commerce, and loyalty apps are driving mcommerce growth. Sephora’s loyalty SVP shares tips on creating a best-in-class loyalty program. Guide to customer loyalty programs and the role of customer data.
Article
| Apr 9, 2024
How seamless payments, social commerce, and loyalty apps are driving mcommerce growth. The top 10 ecommerce sites in the US. How big will Amazon get?
Article
| Apr 17, 2024
How seamless payments, social commerce, and loyalty apps are driving mcommerce growth. Online retailers need to respond to Gen Z’s love of Apple Pay. More than one-third of US Gen Zers have used BNPL recently.
Article
| Apr 2, 2024
Deep discounting, mcommerce remain keys to holiday season success. Methodology: Data is from the February 2024 Merkle report titled "2024 Loyalty Barometer Report." 1,500 US adults 18-65 were surveyed online during October 2023.
Article
| Apr 15, 2024
How seamless payments, social commerce, and loyalty apps are driving mcommerce growth. A previous version of this story noted unique visitors. The chart shows visitors.
Article
| Feb 20, 2024
Mcommerce sales will continue to rise, growing to over 40% of total ecommerce sales. But the market is slowing down overall, and the days of high double-digit growth are coming to an end.
Report
| Aug 9, 2022
Ecommerce—led by mcommerce—is regaining share versus brick-and-mortar. Although physical retail will still account for more than 80% of holiday retail sales, growth once again favors digital channels. We expect ecommerce sales to jump 11.3% this year on the strength of a 14.8% YoY rise in mcommerce. Mcommerce will account for almost 50% of total holiday ecommerce sales this year.
Report
| Oct 17, 2023
With Insider Intelligence’s report that mobile commerce will make up 44.6% of all US retail ecommerce sales this year, the message is clear: optimizing your mobile and omnichannel strategies isn't optional; it's imperative. For marketers and technology leaders alike, understanding the landscape of digital investments is crucial.
Article
| Mar 29, 2024
Mobile commerce will gain a larger share of online retail sales. Mcommerce sales in Western Europe rose last year as shoppers made more of their online purchases via smartphones and tablets. This year, the outlook for mcommerce is even stronger as online sales bounce back across most of the region. Mcommerce continues to outpace total ecommerce.
Report
| Aug 9, 2023
US mcommerce sales will reach $558.29 billion in 2024, representing 44.6% of total US ecommerce sales, per our November 2023 forecast. Shopping via CTV is still relatively new to consumers, so it may take a while for it to become as widely adopted as mobile shopping. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.
Article
| Feb 6, 2024
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| Oct 24, 2023
Source: Integral Ad Science
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| Oct 24, 2023
Source: Integral Ad Science
Chart
| Oct 24, 2023
Source: Integral Ad Science
Mcommerce reached a new milestone, accounting for over half (51.1%) of online sales as shoppers turned to their smartphones to quickly take advantage of last-minute deals.
Article
| Jan 4, 2024
Mcommerce hits the mainstream. Mcommerce is now a primary channel for shopping as smartphones have become ubiquitous and tablets are used by more than half the population in Canada. We expect mcommerce will make up almost half of retail ecommerce in Canada later this decade. Transacting on the go. Mcommerce will hit C$40-plus billion ($30.72-plus billion) in 2023.
Report
| Jul 28, 2023
Payment industry innovation and competition will transform mobile commerce and diversify payment flow routes in 2024. Consumers and businesses will win big, benefiting from instant payment expansion, commerce enablement tools, and broader payment choices. Feature innovation will transform digital wallets into everyday commerce enablers.
Report
| Jan 5, 2024
Mcommerce will account for 43.2% of US ecommerce sales in 2023 and will just fall short of the 50% milestone in 2027. Smartphone sales already account for close to 90% of mcommerce sales and will grow by 16.7% in 2023, while tablet and other mobile sales are shrinking. Digital shopper and buyer growth is coming from mobile-native Gen Z.
Report
| Jul 28, 2023
Ecommerce and Mcommerce Sales. Ecommerce Sales by Company. India is moving into the global retail spotlight. Some of the attention that China used to garner from brands and retailers has shifted to India, especially since China’s retail sector started experiencing a slowdown several years ago that was exacerbated by the pandemic.
Report
| Aug 2, 2023
Mcommerce will outperform wider ecommerce. Although UK mcommerce sales have slowed, they remain in growth—and that growth will accelerate from 2024 onward. Mcommerce sales will account for 57.3% of total UK ecommerce sales by the end of 2025. What are the implications? Multichannel retailers will have a competitive edge.
Report
| Jul 24, 2023
Go further: Read our “US Mcommerce 2023” report to understand the evolving mcommerce market.
Article
| Dec 12, 2023
Mcommerce remains central to the buyer experience. As has almost always been the case in China, mcommerce and ecommerce are essentially synonymous. Mcommerce will account for 83.8% of ecommerce sales this year—a higher ratio than anywhere else in the world. And China’s mcommerce growth metrics will nearly mirror its ecommerce metrics.
Report
| Jul 14, 2023
Building on momentum from a significant pandemic bounce, mcommerce sales continue to grow, albeit at the lowest rate in years.
Article
| Aug 11, 2022
This week on Behind the Numbers: Reimagining Retail, analysts Yory Wurmser and Sky Canaves discussed mcommerce trends with host Sara Lebow.
Article
| Sep 9, 2022
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss mobile shopping behaviors and the metrics to pay attention to going forward. Then for "Pop-Up Rankings," we rank the top four mobile shopping apps that will shape the future of mcommerce. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Yory Wurmser.
Audio
| Sep 6, 2022
Article
| Jan 30, 2023