The connected car obtains and shares this data through mobile connectivity, sensors and smart devices, cloud access, and big data and analytics interfaces. This data can then be used for purposes as varied as marketing, customer targeting, service activation, billing, logistics, tracking, monitoring, testing, and research and development (R&D).
Report
| Oct 27, 2021
The whole Windows Phone fiasco should have been enough to distance Microsoft from its mobile aspirations, but the temptation was too strong. Microsoft’s Surface Duo 2, the successor to its poorly received dual-screen Android-powered device, remains an oddity in the smartphone market.
Article
| Dec 28, 2021
Neither linear nor streaming TV is fully reliant on third-party cookies or mobile ad IDs, which are being phased out across the digital ecosystem. But these identifiers are still important for TV advertisers with respect to attribution because conversions usually take place on other devices. And IP addresses may be next on the privacy chopping block.
Report
| Oct 18, 2022
The news: Sony is going after the Nintendo Switch and the Valve Steam Deck with its own take on a handheld mobile console, the PlayStation Q. At the PlayStation Showcase event, Sony previewed the PlayStation Q as well as wireless earbuds and a slew of game updates coming in the next few months. What is the PlayStation Q?
Article
| May 26, 2023
Mobile wallet conditions. We expect the mobile proximity payment market to reach 1.50 billion users in 2025. Google’s wide reach can help it tap into this base to grow in both developed markets and emerging regions where it has a device stronghold. (Google Wallet will post the fastest user growth among the four major wallets in the US, per our forecast.)
Report
| Jul 21, 2022
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how the resale market is evolving, why some retailers work with a third party instead of developing their own charitable programs, and the role of digital marketplaces in resale. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and Nancy Youssef, chief global business development officer of Soles4Souls.
Audio
| Mar 6, 2024
Broadband access in general and high-speed internet in particular are issues many patients face. But when it comes to getting online through an app or a browser, patients have a few suggestions about what would help them make the most of the visit. The ability to talk to a real person in case a technical issue arises is the most-valued support feature for users.
Report
| Jan 10, 2022
Retailers should prioritize mobile features that support the in-store shopping experience. The ability to obtain in-store discounts via smartphone was the second-most valued feature in this category, followed by scanning items with a smartphone to get more product information. Booking an in-store appointment with a sales associate was the least desired feature of the 47 we tracked.
Report
| Mar 31, 2022
The Consumer Electronics Show (CES) 2022 featured a reimagined world of commerce and marketing: The products displayed in Las Vegas last week revealed new ways for marketers to blend the physical and virtual worlds.
Article
| Jan 13, 2022
On today's podcast episode, we discuss what finding products online will look like in 2025, if Target's new membership program can stack up against Amazon Prime and Walmart+, how ads on chatbots will change advertising, how to make stores more fun places to shop, what the world's first "ketchup insurance" offers, how Americans use dating apps, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Evelyn Mitchell-Wolf and Carina Perkins.
Audio
| Mar 15, 2024
The switch to virtual telehealth visits during the pandemic’s early days exposed huge gaps in the population’s access to high-speed broadband and necessary technologies. Cost is a major issue for many healthcare consumers and a prohibitive one to adoption of a healthcare metaverse. Adoption will require time, and trust.
Article
| Feb 7, 2022
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what’s important in a good omnichannel experience, where in-store retail media is headed, and how stores can tailor experiential and experimental tech to build a more robust customer profile. Then, for "Pop-Up Rankings," we rank two retailers that are doing store digitization well and two that could possibly use a bit of work. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Zak Stambor.
Audio
| Sep 27, 2023
Industries focus on savings and comfort as inflation bites: Marketers design messaging to help consumers cope with higher prices.
Article
| Jun 27, 2022
Apple’s heavy-handed approach with its mobile operating system has fueled other platforms’ desires to define a new ecosystem unencumbered by the App Store or Google Play. Prediction.
Report
| Dec 1, 2021
Almost 39% of respondents cited wireless as one of the top three expenses for which they’d like to use a $100 annual card credit, showcasing opportunity to grow card spending on mobile bills. Issuers can further enhance the high-demand feature by combining it with other perks, like utility bill rewards. Return-shopper coupons entice repeat travel spending.
Report
| Dec 19, 2022
On one hand, regulators see China’s success in this burgeoning space as being in their best interest, as illustrated by the establishment of the Metaverse Industry Committee by state-backed China Mobile Communications Association. Several cities like Shanghai, Wuhan, and Hefei are also incorporating the metaverse into their five-year development plans.
Report
| Apr 19, 2022
The share of US households adopting smart home devices will grow to 41.9% this year as consumers increasingly demand convenience and data transparency.
Report
| Dec 21, 2021
We've got mobile, which includes smartphones and tablets, mainly smartphone time in that category. Then we've got computers, desktops, laptops. And then a third one is connected TVs, CTVs. Yory, how do the types of digital activities vary across devices in the US? Yory Wormser:.
Audio
| Jul 3, 2023
They need to focus on education and invest heavily in broadband access by subsidizing infrastructure projects in rural areas. That would transform Latin America: More connectivity means greater opportunities to tap into digital innovations like Bitcoin. Startups should take a bilingual approach. I am from Chile, and I moved to Puerto Rico.
Article
| Nov 16, 2021
This inaugural study ranks eight leading premium travel credit cards offering 49 emerging features, weighted by demand from prospective customers.
Report
| Dec 16, 2021
In the two years since our inaugural “Power of Amazon” report, Amazon has remained a retail and tech powerhouse—but it hasn’t been immune to economic uncertainty, shifting consumer behaviors, or increased competition. We examine how Amazon’s 19 business divisions have changed and how these new developments might affect your industry.
Report
| Aug 14, 2023
YouTube isn’t just for the smallest screens as more viewing takes place on other connected devices and mobile use declines. Streamers are taking in more upfront ad dollars. Netflix is shaking things up after subscription drops.
Report
| Jun 21, 2022
On today's episode, we discuss the ways in which firms are prepared—and unprepared—for AI, what happens when companies have finished test-driving generative AI, and what to make of Meta giving away its AI model. "In Other News," we talk about when we can expect to see GPT-5 and how Apple’s lip-reading technology could be a step toward artificial general intelligence. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Audio
| Aug 17, 2023
Chart
| Sep 27, 2022
Source: Aberdeen Strategy & Research; Spiceworks Ziff Davis (SWZD)
Chart
| Mar 17, 2022
Source: International Telecommunication Union (ITU); Alliance for Affordable Internet (A4AI)