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| Feb 23, 2022
Source: AppsFlyer
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| Feb 23, 2022
Source: AppsFlyer
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| Jan 10, 2022
Source: Sensor Tower
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| Jan 18, 2024
Source: Winterberry Group
Betting big on mobile gaming, the company launched a 5G-enabled device earlier this year. For those consumers who have ever lost phone reception at a concert, high-capacity events are a key application for 5G—and Verizon is taking advantage. The company created a flexible network model for the Formula One Crypto.com Miami Grand Prix last year and reported good results.
Report
| Mar 6, 2023
And the total mobile game ad spending pool we say is 6.67 billion in the US. And already, right before the acquisition went through, Activision was signaling that they're making a big push into mobile advertising.
Audio
| Oct 19, 2023
And if you look at the download numbers for things like Candy Crush or the number of people that just play random long tail mobile games, you get one picture. And then if you look at the people who are hardcore desktop gamers, you get a very different picture. So Netflix needs to decide which of those two poles it's going to be aiming toward and act accordingly.
Audio
| Feb 2, 2024
Time spent on media and consumer spending are plateauing, making one company's gain another's loss. Diving into these market dynamics, we explore innovative strategies for advertisers and retailers to win consumers in the new digital era.
Article
| Nov 16, 2023
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| Dec 18, 2023
Source: YouGov; Integral Ad Science
The company has been acquiring gaming studios such as Night School Studio in 2021 and Finnish mobile game studio Next Games in 2022. It has also dabbled in video game-like mechanics in some of its titles, like 2019’s “Black Mirror: Bandersnatch.”. The state of cloud gaming: Revenue from cloud gaming is expected to reach $4.3 billion in 2023, a 62% increase from $2.6 billion in 2022.
Article
| Aug 10, 2023
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| Oct 31, 2023
Source: Ipsos
Maybe mobile games can be considered separately. But I think it also shows that these tech mergers are just inflating a lot in value. And I'm sure that there's a lot of behind-the-numbers, probably, negotiations. Marcus Johnson:. You said behind the numbers. Pun intended. Daniel Konstantinovic:. Yeah, there we go. Marcus Johnson:. Yes. Daniel Konstantinovic:. I'll take it. Yory Wurmser:.
Audio
| Oct 31, 2023
For mobile gaming in particular, US adults will spend 10.6% of their mobile time playing games this year, per our forecast. But we expect just 3.9% of US mobile ad spend will go to the category in 2023. The hesitation: Gamers are savvy internet users, so in-game ads need to target the specific game and platform where they’re featured.
Article
| Aug 9, 2023
US mobile in-app ad spend will be about four times higher than in-app purchase spend this year, at $159.24 billion compared with $42.37 billion, according to our forecast.
Article
| Sep 25, 2023
Chart
| Oct 26, 2023
Source: Mistplay
We estimate that mobile gaming ad revenues will reach $6.26 billion in the US this year. It has more than quadrupled in the past five years: When we began tracking this metric in 2017, US mobile gaming ad revenues were $1.43 billion.
Report
| Jun 10, 2022
Something that is not in the Activision Blizzard name but is one of its biggest assets is King, which is a mobile game company that created Candy Crush. So it would give Microsoft a sizable chunk of the mobile gaming market, which continues to grow. And like you said, Call of Duty is really one of the biggest parts of this acquisition.
Audio
| Sep 1, 2023
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| Oct 17, 2023
Source: Newzoo
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| Oct 17, 2023
Source: Newzoo
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| Oct 17, 2023
Source: Newzoo
Mobile games dominate in total users, but less so in time spent. In the US, there are nearly two smartphone game players for every PC, tablet, or console player. The difference in time spent is much narrower, though. We estimate that the average US adult plays mobile games 24.4 minutes per day, or 40.2% of their total time spent on video games. Mobile games rely less on advertising than in the past.
Article
| Jun 8, 2023
The exception lies with free mobile games, which are often supported with ads foisted upon users in exchange for unlocking levels and upgrades—not exactly a great experience. Mobile gaming ad revenues are expected to reach $7.87 billion in the US alone by 2024, per our forecast—but immersive advertising revenues have quite a bit of catching up to do.
Article
| Apr 7, 2022
In 2022, the Netherlands registered the region’s biggest annual jumps in time spent on four activities: mobile, gaming, social/messaging, and podcasts. No other Western European country in the survey had as many region-leading spikes in time spent on activities.
Report
| Oct 20, 2022
US mobile gaming ad revenues will reach $6.67 billion this year, growing 12.0% over last year. Mobile games still rely on advertising for revenues, but in-app purchases will generate much more money and, by our estimates, exceed $20 billion in the US this year. Hypercasual games like Candy Crush are particularly effective at driving ad revenues. Use this chart:. Evaluate mobile ad spend strategy.
Article
| Jun 21, 2023
Mobile gaming ad revenues will total $6.26 billion in 2022, less than a third of the $19.61 billion in revenues generated by IAPs. (Note: Our definition of virtual goods covers all in-game transactions other than subscriptions. Mobile games often have a narrower definition based on items bought for in-game characters.).
Report
| Jun 2, 2022