Forecasts
| Sep 20, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Sep 20, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Sep 20, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Sep 7, 2023
Source: Insider Intelligence | eMarketer
CTV adoption is exploding despite high levels of mobile video consumption. Cheaper TV models and relatively affordable dongles have prompted a rapid increase in penetration among lower- and middle-income internet users in recent years. This trend mirrors mobile’s own trajectory in Latin America during the 2010s.
Report
| Mar 30, 2023
These ads run mostly in mobile social apps like Facebook and Instagram, and video apps like YouTube and TikTok. Search also accounts for a huge chunk of mobile spending. More than 40% of mobile spending is earmarked for search, especially from advertisers with brick-and-mortar locations like retailers and restaurants.
Report
| May 3, 2023
Forecasts
| Aug 24, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Aug 24, 2023
Source: Insider Intelligence | eMarketer
It's not a video app. It's not something that people are used to using to consume video. And as we've seen with LinkedIn trying to introduce vertical video, with all kinds of other apps trying to shoehorn video to their offerings, you can't make people watch video in settings that they're not used to watching it.
Audio
| Apr 5, 2024
Chart
| May 11, 2023
Source: Innovid
Some 36% of US marketers, surveyed by Statista, said they’ll fund CTV with money reallocated from other digital and mobile video channels, while 31% plan to pull from their social media ad spending. For more CTV insights, check out Insider Intelligence’s Meet the Analyst Webinar, “Connected TV Advertising: Making Sense of a Shifting Landscape,” made possible by MNTN.
Article
| Sep 20, 2023
Forecasts
| May 10, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| May 10, 2023
Source: Insider Intelligence | eMarketer
The over-the-top (OTT) streaming landscape is rapidly becoming as crowded as the early days of cable TV. It is vital that marketers understand the scale, reach, and prospects of the various players in the industry.
Report
| Apr 19, 2023
Best Buy, TikTok take diverging approaches to live commerce: But getting viewers to tune in remains a serious challenge, regardless of whether retailers focus on education or entertainment.
Article
| Nov 1, 2023
Mobile video ad spending will constitute 80.6% of all digital video spend this year. Although the reach of CTV appears greater than that of mobile—there are more CTV users than mobile video viewers—the levels of engagement on mobile are greater, once the effects (and reach) of social and outstream video on mobile are counted.
Report
| Nov 7, 2022
The news: Global streaming giant Netflix launched a game controller app on iOS and Android, ostensibly to serve as a cloud gaming conduit for its expansion beyond streaming video apps and services. Why gaming and why now?
Article
| Aug 10, 2023
But in Q4, even the much-copied short-form video app felt the pain of an ad spending slowdown. TikTok also reorganized its US business and laid off around 100 employees. The biggest threat to TikTok’s US growth is a governmental ban. At the end of Q4, the US Senate passed legislation to ban TikTok from US government devices. Meanwhile, a bill to outlaw TikTok in the US garnered bipartisan support.
Report
| Dec 23, 2022
YouTube will hit $7.36 billion in US ad revenues this year, per our forecast, compared with TikTok’s $6.19 billion. YouTube will have 236.1 million US users this year compared with TikTok’s 102.3 million.
Article
| Sep 12, 2023
Advertisers are most likely to reallocate their linear TV (37%) and digital/mobile video (36%) dollars toward CTV, per a March 2023 survey conducted by the Interactive Advertising Bureau in conjunction with Standard Media Index and Advertiser Perceptions. Social media platforms aren’t far behind at 31%.
Article
| Jul 17, 2023
Ads go live on Netflix and Disney+, YouTube ad revenues decline, and streaming services get creative about financing content production.
Report
| Dec 20, 2022
In China, Douyin is the dominant ByteDance-owned short-form video app rather than TikTok. ByteDance isn’t just focusing on video, though, and is rolling out a number of lifestyle, commerce, and delivery features to create a super app comparable to Gojek or WeChat.
Article
| Mar 30, 2023
The proposed ban forbids the installation and use of the short-form video app on government devices, including smartphones, tablets, and PCs. A TikTok spokesperson said in a statement that the proposal “does nothing to advance US national security interests.”. TikTok has over a billion users worldwide and has been under scrutiny for its parent company ByteDance’s ties to the Chinese government.
Article
| Dec 19, 2022
The news: Montana is the first state to approve a full ban on ByteDance’s TikTok, escalating the government's negative sentiment toward the popular video app on the grounds of its potential for spying on US citizens, per NPR. An all-out ban: Montana's House of Representatives voted 54-43 to approve the bill that would ban TikTok from being downloaded in the state.
Article
| Apr 18, 2023
The rapidly growing video app aims to snag a larger portion of the digital ad industry amid the broader ad spending dip that led us to restate our forecasts. Social platforms continue to be hurt by Apple’s 2021 privacy changes as macroeconomic uncertainty inhibits most ad spending growth.
Article
| Jan 11, 2023