.); digital download sales (movies, music, content, etc.); and consumer-to-consumer (C2C) platform sales (eBay, auction sites, etc.). Retail ecommerce sales include the sale of products and related services ordered using the internet, regardless of fulfillment method. We exclude the following consumer categories from our definition of retail ecommerce sales:.
Report
| Aug 2, 2023
However, beauty shoppers in this cohort are also discovering new products in beauty salons and medical offices, in movies and TV programs, online and in print publications, in print and digital ads, and even on gaming platforms. Video and social media play a crucial role in research and consideration. Gen Zers and millennials do more research on beauty products than older generations.
Report
| Apr 8, 2024
Forecasts
| Feb 28, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Feb 28, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Feb 28, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Feb 28, 2024
Source: EMARKETER Forecast
For Gen Z, that’s largely social media; for millennials, there are more opportunities in CTV, movies and TV programming, and cross-channel partnerships with celebrities and influencers. Performance marketing should focus on retailer channels where fashion shoppers have the highest intent and are more likely to make new product purchases.
Report
| Mar 13, 2024
I asked you guys to watch a movie over the break so that we could talk about it. It was the 2009 classic, Confessions of a Shopaholic, about someone who can't stop shopping and has run up her credit card balances. Did you guys watch that? Grace Broadbent:. I have of course watched it. I've seen it many times throughout my life. It is a classic indeed. Rob Rubin:. There you go. David Morris:.
Audio
| Jan 9, 2024
Hoping that someone will watch a movie trailer while they wait for their driver to show up is one thing. You can't make someone watch 15 ads while they go to the airport. That's just not something that's going to be realistic. And they've already abandoned both Lyft and Uber a bunch of efforts to introduce advertising that might be more lucrative.
Audio
| Apr 5, 2024
Sports streaming momentum keeps building: Roku and NBA team up on FAST channel as Peacock and Prime Video win more exclusive streaming deals.
Article
| Apr 8, 2024
.); digital download sales (movies, music, content, etc.); and consumer-to-consumer (C2C) platform sales (eBay, auction sites, etc.). Retail ecommerce sales include the sale of products and related services ordered using the internet, regardless of fulfillment method. We exclude the following consumer categories from our definition of retail ecommerce sales:.
Report
| Aug 10, 2023
In 2023, the number of US scripted series declined by 14% over the prior year, according to FX Networks. For years, content production soared, with gains occurring nearly every single year. The drop-off that occurred last year is unprecedented.
Article
| Mar 19, 2024
When Netflix first rolled out its ad-supported tier in late 2022, its CPMs (the cost to reach 1,000 users) were nearly $60, per our data. Disney+ CPMs were slightly lower at $50, but still much higher than Hulu’s at $24.44.
Article
| Feb 23, 2024
He noted the “Barbie” movie as a recent example, which turned brand storytelling for Mattel into a 2-hour movie that consumers paid to watch in droves. The film’s success is seen in Mattel’s earnings, which saw a 16% YoY growth of gross billings for Barbie toys in Q3. Its impact also fueled Barbie searches on Amazon and a 56% increase in doll sales for Shopify. 3. Strive for brand longevity.
Article
| Oct 27, 2023
Every major streaming company—and some not so major ones—is investing in live sports. As they compete for broadcast rights, they’re seeking advertisers. Exclusive inventory is a draw, but benefits like first-party data and the ability to execute on lower-funnel objectives are also helping streamers woo live sports advertisers.
Article
| Mar 14, 2024
All eyes are on streaming. Last year, non-pay TV viewers surpassed traditional pay TV viewers in the US, per our forecast. Years of streaming platform proliferation are over, yielding to consolidation and fragmented ad measurement. Bundles between streaming platforms and partnerships with retail media platforms are forming, leaving media buyers with a headache over how to strategize.
Article
| Mar 8, 2024
And I don't know if either of you have seen the new Mean Girls movie yet, but the whole thing reads like an ad for e.l.f., which maybe isn't great, but at least it is, once again, starting that conversation. Zak Stambor:. Having e.l.f.'s come right after Macy's is just such a stark contrast. I completely agree with you.
Audio
| Jan 24, 2024
.); digital download sales (movies, music, content, etc.); consumer-to-consumer (C2C) platform sales (eBay, auction sites, etc.). Retail ecommerce sales include the sale of products and related services ordered using the internet, regardless of fulfillment method. We exclude the following consumer categories from our definition of retail ecommerce sales:.
Report
| Jul 28, 2023
It sounds a lot like the movie Her with the Joaquin Phoenix, great film. There is this debate being had between open versus closed source. And so, Mark Zuckerberg's vision is to reach AGI and then open source it, so everyone can benefit, as he says.
Audio
| Feb 5, 2024
Apparently, according to NBCU, 2 in 3 Peacock viewers are already ordering food or beverages when they sit down for a live sporting event or a movie. So in order for consumers to choose to use the path to purchase that's provided on their TV screen, it has to be easier and/or significantly cheaper than doing it yourself.
Audio
| Apr 19, 2024
Basically, it lasted about half of last year and you were pointing out actually, in a recent piece, that Netflix produced over a hundred fewer original shows and movies last year compared to 2022. According to a fan site, What's On Netflix, a 16% drop in originals. So they had about 700 total. So impressive that they put out less content, they bumped prices, but they managed to add subscribers.
Audio
| Feb 1, 2024
Cinemas, they weren't exactly having a great time pre-Strike, according to Box Office Mojo 2022 movie theater ticket sales in North America was still down by 35% from pre-pandemic 2019. So that wasn't going great either, and it's just going to take a long time to get things back up and running.
Audio
| Nov 17, 2023
Taylor Swift is the latest victim of AI deepfakes: Faked explicit images of the star went viral online, prompting regulators to condemn AI.
Article
| Jan 29, 2024
UMG and TikTok clash over music rights, AI: The label is pulling its catalog from TikTok amid a pay dispute and the app's test of AI music features.
Article
| Feb 1, 2024
It's got a post office, movie theater, police station, clinic. Carina Perkins:. A police station? Marcus Johnson:. Yeah, why has it got a... I guess probably just a place where the police hang out, no one's going down and reporting, oh, the Prince was yelling at me again. Carina Perkins:. Yeah. Marcus Johnson:. We'll go and talk about [inaudible 00:02:52]. Carina Perkins:.
Audio
| Mar 12, 2024