Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast
Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast
Traditional ad spending includes directories, magazines, newspapers, out-of-home, radio, and TV.
Report
| Aug 30, 2023
The United States coverage in the Global Media Intelligence Report includes poll results from internet user respondents in H1 2023 conducted by GWI.
Report
| Oct 30, 2023
In light of Facebook's 20th birthday, French newspaper, The Figaro, posted a poll on its website asking readers, "Has social networks contributed to progress for society?" And within a few days, 86% of people said no, even though a lot of people use Facebook. And because on the other hand, six out of the 10 most downloaded mobile apps last year belonged to Meta, which is Facebook's holding company.
Audio
| Feb 8, 2024
New York City recently announced a lawsuit against the social media giants, Facebook, Instagram, TikTok, Snapchat, and YouTube, blaming their, quote, unquote, addictive and dangerous platforms for fueling a childhood mental health crisis that is disrupting learning and draining hospital resources, notes a recent article from British newspaper, The Guardian.
Audio
| Mar 4, 2024
Shein, Amazon shift tactics to keep each other—and Temu—at bay: Shein is offering its supply chain services to brands, while Amazon is leaning into its delivery capabilities and customer service.
Article
| Mar 21, 2024
Chart
| Feb 15, 2024
Source: InfoAdex
Chart
| Feb 15, 2024
Source: InfoAdex
We expect the number to remain at that level for the balance of our forecast, as boomers and seniors keep newspapers and magazines afloat. Radio and TV still command a critical mass of viewers and engagement, but both are in slight decline year to year. More than a third of media time is mobile. This milestone—a tally of media time using smartphones and tablets—will be reached in 2023.
Report
| Jun 2, 2023
According to BIA Advisory Services, 52% of local advertising will go to “traditional” media like cable, radio, and newspapers, while 48% will go to digital channels. Our take: The decline of regional sports has given local advertising a boost, but the growth of digital channels like CTVs shows that the shift to digital is still coming to local markets.
Article
| Oct 24, 2023
The need for clear AI guidelines and transparency emerges: 2023 was a year of cautionary tales to learn from.
Article
| Dec 18, 2023
It’s hard to deny social media’s influence on how consumers discover and even sometimes purchase products. But there are other platforms out there besides Instagram and TikTok that can help brands engage with consumers, especially when it comes to fashion.
Article
| Jan 30, 2024
Most of this time will be with TV and to a lesser extent radio, while newspapers, magazines, cinemas, and other out-of-home media activities will continue playing a role. But these traditional activities combined will draw just 25.4% of US ad spending this year. Time spent with traditional media declines every year, but perhaps not as quickly as marketers think.
Report
| Jul 17, 2023
While making up just 2% of US market share in their categories, the 97 companies on Bain’s Insurgent Brands 2024 list captured nearly 20% of incremental category growth last year, per the firm.
Article
| Mar 15, 2024
Returns are a challenge for all retailers, including Amazon: That’s why the retail giant reportedly discussed a deal that would enable its customers to return items at FedEx stores.
Article
| Mar 18, 2024
As sports gambling becomes legal in a growing number of US states following the Supreme Court’s landmark decision in 2018, the industry is rolling past obstacles and raking in billions from a rising pool of bettors.
Report
| Jul 21, 2023
Social media’s relationship with news and politics is getting even more complicated in the age of AI. Brands and the platforms will face big risks and challenges as mis- and disinformation proliferate this election year.
Report
| Feb 16, 2024
While some were skeptical of Temu’s staying power, the app’s low prices and social-first marketing strategy seem to be resonating with consumers. Opening its platform to US sellers could bring competition for Temu at a time when consumer perception is flagging.
Article
| Feb 6, 2024
Google spends over $1 billion to settle smaller lawsuits, freeing up bandwidth for coming government and regulatory action. Bigger trials are around the corner for Big Tech.
Article
| Mar 5, 2024
Uber, Lyft, and Instacart fine-tune their ad strategies: The platforms are leaning into personalization and experimenting with formats as they try to boost revenues without alienating users.
Article
| Mar 11, 2024
On today's podcast episode (part 2), we discuss what the end of cookies means for publishers, what new media business models look like, and who's done the best job of pivoting to digital. "In Other News," we talk about when brands should disclose that they have used AI and whether Spotify's new video learning courses can move the needle. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.
Audio
| Apr 2, 2024
UK regulators could force Google to delay Privacy Sandbox: An internal report found that Privacy Sandbox doesn’t hold up to regulatory standards, dealing a blow to its rollout.
Article
| Apr 22, 2024
Chart
| Jan 25, 2024
Source: YouGov
Chart
| Jan 25, 2024
Source: YouGov