Chart
| Oct 4, 2023
Source: MalwareBytes
Chart
| Oct 4, 2023
Source: MalwareBytes
Chart
| Oct 4, 2023
Source: MalwareBytes
Chart
| Sep 27, 2023
Source: Forrester Consulting; Smartly.io
Chart
| Sep 27, 2023
Source: Forrester Consulting; Smartly.io
In 2024, revenue growth will increase by single digits in Europe and North America and double digits in Latin America and Asia, according to Skift’s “Global Travel Outlook 2024” report. The airline industry is charting the course for a 12% revenue climb in 2024, with cruises buoying up by 11%. Leisure and business digital travel sales show sizable growth.
Article
| Apr 3, 2024
In fact, many are part of North American or multicountry campaigns. That reflects a larger trend in the industry in which brands are leveraging content from creators in one country and using it in other markets. This practice will get easier and more common with new AI language tools. Trust in social media is lower in Canada than in the US.
Report
| Mar 12, 2024
Summarizing content is a top marketer use case, and drafting press releases and executive speeches are other use cases, according to a June 2023 poll of North America marketers conducted by The Conference Board in partnership with Ragan. AI centers of excellence are being built by agencies and ad tech firms. A few examples include:.
Report
| Dec 7, 2023
That’s about 11 percentage points higher than the total radio listeners surveyed in North America, according to a February 2023 Jacobs Media survey. Twenty percent of Gen Z podcast listeners are Hispanic, per April 2023 data from Edison Research and SXM Media. Those ages 25 to 34 are most likely to listen to podcasts weekly.
Report
| Mar 19, 2024
North America averaged 2:44 (Canada came in at just 2:07). That’s more than 20 minutes above Latin America (2:23) and Western Europe (2:14). Over 90% of respondents reported watching live TV in H1 2023. High TV penetration in the US is tied to a broad array of options including over-the-air network TV and cable channels that specialize in news, sports, and daytime or primetime entertainment.
Report
| Oct 30, 2023
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| Sep 19, 2023
Source: KPMG; CMO Council
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| Sep 19, 2023
Source: Forrester Consulting
Chart
| Sep 19, 2023
Source: Forrester Consulting
Mobile analytics and attribution company Adjust estimates that North American game installs fell by 6% in 2023, although more installs resulted from paid advertising, helping drive up eCPMs and install ad revenues. Search ads on Apple’s App Store have rapidly increased in importance. Apple’s introduction of ATT in 2021 has contributed to the growth of its search ad revenues.
Report
| Mar 26, 2024
Consumers’ adoption of AI banking chatbots varies by country. Though the US and UK promote their tech-friendly banking environments, the geographically concentrated, Big-Six-focused Canadian market has taken the lead in embracing this much-hyped tech.
Report
| Jan 16, 2024
Netflix and YouTube are siphoning subscription revenues from pay TV’s losses. By the end of 2025, more than half of US video subscription revenues will go to streaming services.
Report
| Feb 22, 2024
Ecommerce growth accelerated during the 2023 holiday season as US consumers shifted more of their shopping to mobile devices.
Report
| Mar 22, 2024
With most of the US already watching, growth in overall OTT viewership has slowed to a crawl. But some platforms, formats, and service tiers are still booming, and digital pay TV is complicating the linear TV narrative.
Report
| Apr 9, 2024
US adults will spend 7 more minutes per day with media in 2024 than they did in 2023, confounding expectations of a post-pandemic reduction in screen and audio time.
Report
| Mar 21, 2024
Social media is an integral part of the digital lives of US consumers under age 18. What they see and how they behave on social also has real-world impact, which has resulted in increasing scrutiny from consumers and lawmakers.
Report
| Mar 8, 2024
The number of US life insurance policyholders is set to decline in the next few years. Understanding roadblocks to coverage in untapped and growing markets can help insurers right the ship.
Report
| Mar 28, 2024
Canada’s click-and-collect buyer growth tops our rankings among the countries we forecast. It’s a key option for consumers in Canada who prefer speedier order fulfillment and want to avoid home-delivery costs.
Report
| Apr 3, 2024
Amazon will continue to gain market share, but new competition from Temu, Walmart, and other retailers could stunt future dominance.
Report
| Apr 4, 2024
US political ad spending will hit new highs amid the 2024 presidential election, with connected TV (CTV) driving the biggest gains. Despite the digital shift, traditional TV—long a mainstay of political advertising—will hold its own.
Report
| Feb 23, 2024
Retail media will make huge gains this year in Canada. Our first-ever forecast for retail media ad spending in Canada and our joint survey of ad buyers (conducted with IAB Canada) highlight the latest developments.
Report
| Jan 17, 2024