The future of grocery buying is increasingly omnichannel. In-store is still the dominant channel, but the rise of digital is influencing shopping trends in several major product categories. Understanding the buying patterns of today’s frequent digital grocery buyers offers a glimpse into the future of omnichannel shopping trends. Digital grocery buyers increase their purchase frequency over time.
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| Jul 31, 2023
And a lot of that omnichannel behavior is also something that's come up in a lot of the conversations that I've had here this week. Sara Lebow:. Yeah. That makes a lot of sense. I mean Gen Z has parents that they see maybe drowning in student debt. They don't want to get into that debt, but at the same time they've had all of these things happen.
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| Mar 20, 2024
Omnichannel will be more important than ever. Brick-and-mortar’s rebound underscores the importance of in-person shopping in Latin America, but physical retail spaces must continue to evolve to support consumers’ more fluid shopping habits.
Report
| Jul 26, 2023
Gen Zers are most likely to expect same-day delivery, next-day delivery, or an omnichannel option when shopping online, according to an October 2023 McKinsey & Company survey. The millennials surveyed claim to have more patience. But nearly 60% of both cohorts also reported being willing to pay for same-day delivery—more than 10 percentage points higher than Gen Xers and 20 points higher than boomers.
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| Jan 31, 2024
Earn Gen Xers’ trust through creating a transparent omnichannel presence—it may help keep your brand in the family. Capturing the sandwich generation’s loyalty via clear pricing and education is particularly important today since many millennials and Gen Zers are likely to follow their Gen X parents’ healthcare preferences. Sources. Aflac. American Cancer Society. Bankrate.
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| Oct 12, 2023
Ecommerce growth accelerated during the 2023 holiday season as US consumers shifted more of their shopping to mobile devices.
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| Mar 22, 2024
Grocery shopping is an increasingly omnichannel activity. Younger consumers are still more likely to try new products in-store, but digital behavior plays a prominent role in awareness and early consideration. Key Question: How can brands and retailers drive consumer packaged goods (CPG) and grocery product discovery for Gen Z and millennial digital buyers?
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| Aug 21, 2023
Meta’s advanced measurement tools allowed Ulta Beauty to share omnichannel sales insights at the brand level while increasing its ROAS. AI is an exciting territory for driving both creativity and efficiency in the beauty industry.
Article
| Dec 12, 2023
By working with Attain, marketers can measure and activate across multiple channels, offering a thorough, omnichannel perspective on ad performance, which in turn helps quicken decision-making while also improving ad spend effectiveness and the overall consumer experience.
Article
| Dec 8, 2023
Consumer behaviors will be shaped by continued uncertainty, heightened in an election year, and cultural trends spilling over into commerce (think Krispy Kreme and Ozempic). Retailers that lean into tech advancements and get back to basics will win.
Report
| Dec 14, 2023
Why Klarna is making an omnichannel push ahead of the holidays. Early sales, BNPL use will help drive robust holiday spending growth this year. Cost concerns are top of mind for this year’s holiday shoppers. Methodology: Data is from a September 2023 Morning Consult survey as cited in company blog. 2,223 US adults ages 18+ were surveyed online during August 31-September 3, 2023.
Article
| Nov 27, 2023
Move beyond omnichannel to “unified commerce.” John Lewis and H&M are among the retailers already adopting this tech-driven approach, which unifies back-end systems to bring data onto a single centralized platform—enabling better personalization and a more frictionless experience for the customer. Pilot new technology before rolling it out.
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| Jun 15, 2023
Hy-Vee’s RedMedia launched in September, and even as a smaller player, it still has an opportunity to grab some of the omnichannel retail media ad spend pie, which will more than double from $46.66 billion to $110.35 billion between this year and 2027, according to our forecast.
Article
| Dec 11, 2023
Ecommerce sales grew by 15% YoY during the quarter, helped by Walmart’s investments in automation and fulfillment, which have enabled it to expand its same- and next-day delivery radius and improve its omnichannel capabilities.
Article
| Nov 16, 2023
Digital grocery sales are growing again across Western Europe as inflation forces higher spending, click and collect gains momentum, and mobile loyalty schemes come to the fore.
Report
| Mar 1, 2024
The majority (83.7%) of US retail sales take place in physical stores, per our forecast. The retailers that can infuse digitally forward strategies into their in-store experiences are more likely to win over consumer dollars.
Here are five charts on why the in-store experience is so key to retailers’ success and how they can use technology to create a more seamless, engaging shopping experience.
Article
| Mar 11, 2024
Target in-store: Mobile apps also present an omnichannel retail media opportunity when used in stores. Some 75% of Target guests browse via its app or website while shopping in-store, according to Roundel senior vice president and president Sarah Travis, speaking at our “Attention! Trends and Predictions for 2024” summit. Among Gen Z guests, that figure jumps to 93%, Travis said.
Article
| Nov 27, 2023
A composable foundation enables swift ramp-up of omnichannel capabilities. Beauty retailer Sephora—owned by LVMH Moet Hennessy Louis Vuitton—began shifting to composable commerce before the pandemic.
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| Jun 30, 2023
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| Dec 6, 2021
Source: Demand Metric; Mitto
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| Dec 6, 2021
Source: Demand Metric; Mitto
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| Sep 29, 2022
Source: Merkle
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| May 4, 2022
Source: McKinsey & Company
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| Feb 1, 2022
Source: SSCG Media Group
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| Jan 25, 2022
Source: International Data Corporation (IDC); Emplifi
Sara, to your point, I think a lot of brands and retailers have noticed that it really pays to have a really strong omnichannel experience. It almost doesn't matter necessarily which channel, if it's mobile or desktop, gets credit for the sale because people are also doing the same thing almost in reverse.
Audio
| Jan 10, 2024