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| Jul 21, 2022
Source: Morning Consult
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| Jul 14, 2022
Source: Deloitte
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| Jul 14, 2022
Source: Deloitte
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| Jul 14, 2022
Source: Deloitte
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| Jul 14, 2022
Source: Deloitte
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| Jun 23, 2022
Source: Morning Consult
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| Jun 23, 2022
Source: Morning Consult
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| Feb 23, 2022
Source: Savings.com
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| Jul 14, 2022
Source: Able Partners; Springbank Collective
The news: TikTok parent ByteDance posted $29 billion in revenues in its second quarter, according to reporting by The Information, with 40% year-over-year growth that far outpaces its US rivals like Meta.
Article
| Nov 15, 2023
Breaking down the data: As Gen Z leaves their parents’ homes, starts college, or enters the workforce, they want to assume control over their own individual financial paths. 25% of Gen Z plans to open a new bank account in the next six months, while just 10% of the general population plans to do so. 72% of Gen Z has a checking account, while 57% has a savings account.
Article
| Nov 16, 2023
Certain financial institutions allow minors to open an account—with consent from their parent or legal guardian—while others may impose their own minimum age restrictions to do so. This helps explain why children and teenagers underindex in their share of total Pix transaction activity. Pix is the de facto payment method of choice for daily purchases.
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| Feb 9, 2024
Juggling jobs, children, and acting as caregivers to aging parents has them searching for accessible healthcare—and transparent prices upfront. Sources. Airship. Edelman. McKinsey & Company. Monigle. ValuePenguin. YouGov.
Report
| Jun 23, 2023
The share of younger adults living with their parents is at an all-time high. Extreme weather events shrink the addressable market further—and insurers need to find new ways to cover emerging risks.
Report
| May 9, 2023
The platform launched in the US in September 2022 with a massive budget for advertising and promotions from parent PDD Holdings, which also owns Chinese ecommerce giant Pinduoduo. By May 2023, Temu’s US online traffic ranked it as the fourth-most-visited retailer, per Comscore data, after Amazon, Walmart, and eBay. Shein seeks expansion beyond its brand’s fast-fashion dominance.
Report
| Nov 28, 2023
Marketers need a vertical video ad strategy for YouTube Shorts to reach the 164.5 million US viewers that will use the platform this year, per our forecast. Much of what works on TikTok will work on Shorts because the platforms are so similar. But because a lot of YouTube creators are used to longform, they may need some guidance. Here are some of YouTube’s own best practices for Shorts ads from its ABCDs of effective video ads guide.
Article
| Apr 19, 2024
And what they see online, particularly around shopping and unboxing content, directly influences their retail choices, according to 56% of parents surveyed by Morning Consult. Over half (51%) of Gen Alphas first hear about brands through YouTube videos, per Razorfish.
Article
| Nov 14, 2023
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| Jan 31, 2024
Source: Ipsos; Pew Research Center
Amazon announces Big Spring Sale as consumers show signs of spending fatigue: The retailer is counting on the event to jolt sales and give its ad business an edge over Meta and Google.
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| Mar 14, 2024
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| Jan 29, 2024
Source: Common Sense Media; Lake Research Partners; Echelon Insights
Yeah, I mean I can see the whole system there, right, like a parent who gets grocery delivery or gets click and collect, maybe higher income shopper is looking to Walmart now for that value. What's interesting about Walmart attracting upper income shoppers is that whether it's real or not, that's sort of what Target's niche was. I mean, Target has always kind of called itself targe, right?
Audio
| Mar 13, 2024
Post-pandemic, China’s economy, including its retail sector, faces a pivotal moment. On one hand, all travel restrictions have been removed. But on the other, consumption has been dragged down by a deflated property sector and high youth unemployment, among other difficulties. For brands and retailers, the conundrum has created nearly unprecedented challenges to growth.
Article
| Apr 11, 2024
Livestream commerce is a massive business in TikTok parent ByteDance’s home country of China, where consumers spend hours watching shoppable live videos hosted by celebrities and influencers. We expect shoppers in China to spend $234.75 billion on livestreaming social commerce in 2023, accounting for 45.4% of the country’s social commerce sales. TikTok Shop may have already hit a roadblock in the US.
Report
| Jun 7, 2023
For example, not everyone buying diapers is a parent. Not everyone who buys pregnancy tests is a woman. “The brands are not the main characters,” Haussling said. Ads should be linked to shopping data and personalized. In-flight measurement is key to retail media ads. This is a change from advertising pre-pandemic, said Carolyn Han, senior manager of digital media and audience strategy at Nestlé USA.
Article
| Oct 30, 2023
The news: Google parent Alphabet Inc.'s Q3 financial results provide a positive outlook for the company, marking its strongest advertising revenue growth in five quarters. The results: Overall revenues were $76.7 billion in Q3 2023, up 11% year over year (YoY) from $69.1 billion. That represented an acceleration from the 6% revenue growth reported for Q3 2022.
Article
| Oct 25, 2023