As the dust settles on luxury’s big post-pandemic rebound, high-end brands will have to become savvier and more flexible to meet evolving consumer demands.
Report
| Oct 9, 2023
How do consumers discover, evaluate, and purchase new brands and products?
Report
| Nov 6, 2023
Two weeks have passed since Amazon’s Big Spring Sale, but its success is unclear.
Amazon’s first-ever Big Spring Sale took place from March 20-25, offering discounts on seasonal items like spring fashion, fitness products, and cleaning and yard work essentials.
Article
| Apr 1, 2024
Sometimes, consumers don’t behave how we expect. Despite their digital-native status, Gen Zers still shop in-store, while baby boomers are all about new-kid-on-the-block Temu. And though they’re still mostly children, Gen Alphas are making their mark on the retail landscape.
Article
| Feb 12, 2024
TikTok introduces Search Ads Toggle, allowing advertisers to reach high-intent users and improve RoAS: Clinique and DIBS Beauty report increased conversion rates and decreased CPA.
Article
| Aug 23, 2023
Study reveals genAI’s impact on Google ad placements: SE Rankings demonstrates shopping ads preferentially placed over SGE snippets, altering digital marketing.
Article
| Mar 4, 2024
Chart
| Sep 19, 2023
Source: Ryder System
For the second year in a row, the US CPG industry will increase its digital ad spending more slowly than most other industries. However, a major growth rebound is in the cards for 2024.
Report
| Sep 27, 2023
Brands and marketers have an increasingly prominent presence at the annual technology, arts, and culture festival in Austin, Texas, which this year took place from March 8 to 16. We break down the key topics that drew the most attention from attendees.
Report
| Mar 26, 2024
While making up just 2% of US market share in their categories, the 97 companies on Bain’s Insurgent Brands 2024 list captured nearly 20% of incremental category growth last year, per the firm.
Article
| Mar 15, 2024
With third-party cookies on the way out, access to customer data is more valuable to brands than ever. By leveraging loyalty programs, brands can collect first-party data, including customer demographics and shopping habits, in exchange for targeted offers or deals.
But in order for brands to get access to customer data, they need to be sure their loyalty program resonates with their audience.
Article
| Mar 13, 2024
Chart
| Jul 12, 2022
Source: Numerator
Online shopping is popular across all demographics, but the where and how differs by age, culture, and interests. Current purchasing behaviors can help retailers and brands target digital shoppers and anticipate new trends.
Report
| Jan 31, 2024
Amazon will capture only a small percentage of this year’s $2.059 trillion opportunity in US total retail sales for food and beverage and health, personal care, and beauty. The strategic importance of household essentials to Amazon’s future retail—and advertising—growth can’t be overstated, especially since they’re the company’s fastest-growing categories. To view the full forecast, click here.
Report
| Jun 20, 2023
Retailers are going big on innovation. AI-powered improvements to the customer journey, ambitious market expansion, and viral partnerships and marketing campaigns have caught our attention, just in time for the first edition of our monthly ‘unofficial’ ranking of most interesting retailers.
Article
| Feb 2, 2024
Gen Z women trust beauty influencers: Roughly eight in 10 Gen Z women shop for creators’ beauty and personal care recommendations.
Article
| Aug 3, 2023
The majority of US Gen Zers are now adults, according to the US Census Bureau. The cohort is more diverse than any other generation and has a distinct identity shaped by its digital dependency during the pandemic. Gen Z has emerged with a distinct “me mentality,” prioritizing mental health and individuality after a childhood behind screens.
Article
| Aug 2, 2023
Ecommerce growth accelerated during the 2023 holiday season as US consumers shifted more of their shopping to mobile devices.
Report
| Mar 22, 2024
Forecasts
| Jan 23, 2024
Source: EMARKETER Forecast
Forecasts
| Jan 23, 2024
Source: EMARKETER Forecast
Forecasts
| Jan 23, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Jan 23, 2024
Source: Insider Intelligence | eMarketer
For Gen Z, music festivals like Coachella or Stagecoach aren’t just about the music—they’re about self-expression. Because of how closely Gen Z links festivals and fashion, apparel brands like Pascun are using the events to connect with the young festivalgoers. And Pinterest is tapping both online and on-site activations for Coachella.
Article
| Mar 25, 2024
Chart
| Mar 20, 2024
Source: Circana
Gen Z is redefining search. Platforms like TikTok and YouTube are encroaching on Google’s territory as Gen Zers use social networks to look up tutorials, trends, and more.
Report
| Feb 20, 2024