Learn about how digital brokerages are changing and what's going on in the robo-advisor space. "In Other News," we discuss how banks should address personalization and how digital engagement with wealth management is changing. Tune in to the discussion with our analyst Michael Tattersall.
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| Apr 25, 2022
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Jim Hilt, president of Shutterfly, to discuss how his personalization brand is leaning into a traditional TV campaign for the first time, all while experimenting with nonfungible tokens and next-gen social media efforts to increase its reach with Generation Z.
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| Feb 23, 2022
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| Mar 28, 2023
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| Nov 2, 2022
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| Jan 18, 2022
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| Jul 8, 2022
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| Dec 9, 2022
On today's episode, we discuss tackling data chaos. "In Other News," we talk about the hottest part of the digital ad market and Netflix's "Two Thumbs Up" feature. Tune in to the discussion with CEO and co-founder of mParticle Michael Katz and our analyst Dave Frankland.
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| Apr 26, 2022
GenAI can help banks win over holdouts by enabling chatbots to have more humanlike interactions and greater personalization. Bank customers in Canada lead in their adoption of AI-enabled chatbots. It’s a knock-on effect of the keen rivalry among the Big Six banks. By the end of 2026, we expect that 50.5% of Canada's adult population will use AI bank chatbots.
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| Jan 16, 2024
AI, SMS, and personalization are transforming digital marketing, creating more customer-focused experiences, and paving the way for innovative strategies.
Article
| Nov 29, 2023
The cloud can help retailers manage their inventories, create smart pricing strategies, and improve the employee experience. The cloud can even make it easier for retailers to increase personalization.
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| Jan 31, 2023
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Mike Janover, vice president of global digital and direct marketing at Gap Inc., to discuss how the clothing and accessories retailer is tackling personalization at scale, the nuances between the brand's marketing channels, and the top technologies it's implementing.
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| Mar 9, 2022
On this episode of Brand Anatomy, Briefing director Jeremy Goldman sits down with Ashley Ross, Bank of America’s head of customer experience (CX). Hear how the bank pivoted its service model during the pandemic, leveraged technology and personalization to better serve its customers, improved the ROI of CX—and how customer feedback helped Bank of America build a stronger brand.
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| Mar 23, 2022
On today's episode, we discuss what to make of the new and improved loyalty program from Bed Bath & Beyond, what to keep in mind when thinking about personalization, gamification, and additional membership perks, and what the best loyalty program out there is. "In Other News," we talk about Walgreens associates refusing to sell over-the-counter and prescription contraceptives and the potential impact of a new touchless self-checkout option. Tune in to the discussion with our analyst Patty Soltis.
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| Jul 22, 2022
On today's episode, we discuss the significance of Super Bowl LVII ads already selling out, why personalization is so difficult, ad views in the metaverse, why folks are livestreaming in the wrong place, what to make of Oprah's content deal with Apple TV+ ending, an explanation of the most important sustainability features for retailers to offer, where tailgating came from, and more. Tune in to the discussion with our analysts Blake Droesch, Dave Frankland, and Max Willens.
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| Sep 29, 2022
On today's episode, we discuss the best time to target your customers with discounts, how to use zero-party data, and how far you should go with personalization. Then for "Pop-Up Rankings," we rank the top five things that drove people to buy this Cyber Five. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Zak Stambor and CMO of Tealium Heidi Bullock.
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| Dec 6, 2022
Shake-ups in the new year will include hyper-personalization, tech companies venturing further into embedded finance, and the prospect of super apps in Western countries.
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| Jan 3, 2022
In-store retail media’s power isn’t dependent on personalization: That makes it significantly easier to deploy.
Article
| Oct 28, 2022
Third-party cookies are a personalization solution that work for nearly all advertisers, but there’s no one option that’s moving in to fill the void. Instead, advertisers will have to become accustomed to a number of systems and sources of data. Major post-cookie solutions are only just hitting the market.
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| Jan 8, 2024
The other big trend I think is just how to deal with AI and implementing generative AI into their marketing, both the creation side and an experience side, and just really taking advantage of the personalization opportunities and also the efficiency opportunities that are there. Marcus Johnson:.
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| Feb 22, 2024
To appeal to deal-seekers, brands will need to use personalization to target the right customers with relevant offers, said Connors. “Personalized offers are a better distribution of your investment to customers that matter most to you, and it helps customers because you’re making it easy for them to get value on the products that are most relevant to them.”. 2.
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| Jan 23, 2024
They view personalization as the non-negotiable factor, prioritizing it over data privacy. However, 50% of Gen Zers don’t know or are prey to misunderstandings about how social media companies use their data. A recent Deloitte study found that Gen Z was three times more likely to fall victim to online scams than baby boomers. What does this mean for banks?
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| Dec 11, 2023
Consumers want control over their ad experiences: Google is taking steps toward greater personalization, but new data suggests that personalization experiences don’t always yield better results for advertisers.
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| May 12, 2022
Find out how to gain an understanding of consumers’ likes, interests, history, and preferences with empathy while delivering personalization in the right moments
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| Nov 18, 2021
Watch us as PwC’s Brian Morris, marketing data and analytics leader, and Dan Renner, marketing, sales, and service transformation specialist, outline what’s needed to unlock the power of personalization when using a customer data platform.
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| Nov 9, 2021