What happens to programmatic advertising when cookies are gone? In the short term, chaos. Programmatic advertising has been built around the technology. As a result, third-party cookies play a role in every phase of the buying process. As recently as Q3 2023, ad tech platform 33Across observed more than three-quarters of programmatic ad spending going to cookied inventory across verticals.
Article
| Jan 23, 2024
Respondents were digital media experts who use programmatic advertising and include ad tech, brands, agencies, and publishers.
Article
| Feb 6, 2024
Report
| Jul 19, 2022
In 2023, we predict that walled gardens will lose share of total programmatic digital display ad spending for the first time since 2017, when we first began forecasting this segment, according to our Programmatic Ad Spending Forecast Q3 2023 report.
Article
| Oct 9, 2023
OpenAI and Perplexity have adopted some potential solutions to the issue, like paying publishers when using their content and providing source links, but neither of these solutions are likely to replace the revenues of onsite programmatic advertising, said Mitchell-Wolf. For publishers, the future could be bleak. “Publishers need to be doubling down on providing value to users,” said Mitchell-Wolf.
Article
| Feb 29, 2024
In July and August, the US ad market saw its first consecutive two months of growth in over a year, according to Standard Media’s US Ad Market Tracker. Platforms are focused on keeping that momentum alive with several updates. Multiple platforms are boasting improved AI targeting and enhanced connected TV ad solutions. Here is everything new in September.
Article
| Sep 29, 2023
Spotify wants a share of CTV ad spending: The audio app is partnering with Roku to capitalize on consumers who use their TVs as living room speakers.
Article
| Oct 2, 2023
Other initiatives include policing brand voice more carefully than ever, bulletproofing their approach to programmatic advertising, and monitoring customer feedback to resolve pain points quickly. External partners can reinforce these efforts to help manage brand safety risks.
Report
| Apr 19, 2024
For the past few years, some of the biggest names in ad tech—The Trade Desk, PubMatic, Magnite—have held onto CTV as a shiny growth narrative. Although investors’ enthusiasm seems to have started subsiding, CTV does represent a massive long-term opportunity for ad tech stakeholders. In the near term, a good deal of programmatic CTV ad dollars will transact directly with platforms that are still committed to keeping their content and data behind garden walls.
Article
| Sep 25, 2023
One of the most common buzzwords in programmatic is transparency. It’s little wonder why—programmatic advertising involves a lot of moving parts and evolves quickly and constantly.
Article
| Jul 27, 2022
As political ads boom, so do transparency concerns: The growing impact of CTV and programmatic advertising calls for transparency—but it’s not an easy problem to solve.
Article
| Sep 16, 2022
Chart
| Aug 8, 2023
Source: Cognitiv
Google looks to boost transparency around programmatic advertising: Its move comes as our forecast shows spending on these ads will rise steadily through 2024.
Article
| Aug 5, 2022
On today's episode, we discuss where young folks are searching instead of Google, what to make of the company's Q2 earnings, and the significance of YouTube's growth slamming on the brakes. "In Other News," we talk about the most interesting part of programmatic advertising and why Google is delaying the deprecation of third-party cookies again. Tune in to the discussion with our analyst Evelyn Mitchell.
Audio
| Aug 5, 2022
On today's episode, we discuss which video streaming platforms marketers will spend most of their ad dollars on, how the different card network players stack up against each other, and where most folks prefer to return items. "In Other News," we talk about our expectations for out-of-home and programmatic advertising in 2023. Tune in to the discussion with our directors of forecasting Peter Newman and Oscar Orozco.
Audio
| Dec 14, 2022
We expect programmatic advertising in audio to increase by 17.2% in 2024 to reach $1.8 billion. Even so, only 24.6% of digital audio spending will be programmatic. Digital programmatic video is much larger and more pervasive. This year, it will reach $93.9 billion and make up 88.7% of digital video spending. Programmatic podcast audio advertising is growing even more quickly.
Report
| Apr 17, 2024
Per an AdTheorent-commissioned Advertiser Perceptions survey released in December 2023, a full 46% of US respondents reported they were currently using machine learning and AI to generate custom advertising content for programmatic advertising. Within the next 12 months, that share could rise to 82%, according to the same study.
Report
| Mar 14, 2024
A report from the Association of National Advertisers in June claimed that advertisers waste 15% of the $88 billion spent on programmatic advertising on MFA websites, alerting the industry to a crisis of wasted spending and low-quality ad slots. The concern about MFA sites coincided with complaints about ad exchanges charging too-high fees.
Article
| Dec 21, 2023
Forecasts
| Dec 13, 2022
Source: Insider Intelligence | eMarketer
Forecasts
| Dec 13, 2022
Source: Insider Intelligence | eMarketer
Our first-ever worldwide forecast for retail media ad spending shows enduring momentum and lots of good news for Amazon and other ecommerce platforms around the world.
Report
| Feb 7, 2024
Disney and NBCU signal a major shift in CTV ad buys: Both are working with The Trade Desk to make inventory available programmatically.
Article
| Mar 21, 2024
Ad spending growth is tapering off, but major changes are coming to the market, including the deprecation of third-party identifiers, a new era in TV ad measurement, and growing use of AI in advertising.
Report
| Nov 29, 2023
Dramatic shifts are in the works for 2024, as genAI, changing media norms, and innovative commerce redefine the business landscape. Our top nine trends explore what’s in store.
Report
| Nov 28, 2023
Forecasts
| Nov 30, 2022
Source: Insider Intelligence | eMarketer