Forecasts
| Mar 5, 2024
Source: Insider Intelligence | eMarketer
Disney and NBCU signal a major shift in CTV ad buys: Both are working with The Trade Desk to make inventory available programmatically.
Article
| Mar 21, 2024
To form deeper, more authentic relationships with consumers, brands like Claire’s and Pacsun are launching their very own creator communities to help them produce content, provide product inspiration, and advise on marketing campaigns.
Article
| Mar 13, 2024
Amazon looks to step into the post-cookie market: Job listings show the company is testing ad solutions for an “identity-restricted world” as Google preps its solution.
Article
| Feb 29, 2024
As the DOJ’s antitrust trial over Google Search continues, the ad giant could be at real risk of having to alter its search business. “The DOJ has a really strong case here,” said our analyst Evelyn Mitchell-Wolf on our “Behind the Numbers” podcast. “It's not looking great for Google.”
Article
| Oct 5, 2023
Google will begin enforcing its updated personalized ads policy tomorrow, Wednesday, February 28.
Article
| Feb 26, 2024
On today's podcast episode, we discuss what will influence digital ad spending this year, who's the "dark horse" ad player of 2024, and how the CMO role and marketing departments will change. "In Other News," we talk about what to make of Google's latest AI creation called Gemini and some research explaining how often AI chatbots make things up. Tune in to the discussion with our analyst Yory Wurmser.
Audio
| Feb 22, 2024
Forecasts
| Nov 15, 2023
Source: Insider Intelligence | eMarketer
Amazon’s search capabilities are set for an AI-powered upgrade: The retailer will incorporate a chatbot to offer customers personalized suggestions based on their queries and shopping history.
Article
| Oct 3, 2023
Approximately 30% of Pinterest's search term ads now feature Amazon, a figure that increases notably within feed ads. The financial implications are substantial, with Champion projecting an additional $120 million in revenues for Pinterest, marking a 4% growth in total revenues stemming from the partnership this year. During its earnings call, Pinterest unveiled a Google ad partnership.
Article
| Feb 9, 2024
Paid search leads in conversion, beating paid social by four times: New report’s insights emphasize strategic channel use and tailored marketing approaches.
Article
| Feb 14, 2024
Forecasts
| Oct 31, 2023
Source: Insider Intelligence | eMarketer
Google’s agreement with the ICO stipulates that the company will not prioritize its own products while developing a cookie-replacement technology, but YouTube and Google Search do not rely on cookies as heavily as third-party sites.
Article
| Apr 22, 2024
Forecasts
| Oct 31, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Oct 31, 2023
Source: Insider Intelligence | eMarketer
Behavior signals like clicks, page views, searches, and churn reasons are first-party data that reveal insights into how engaged a consumer is, what products they’re likely to revisit, and at what point they are likely to either convert or abandon cart. All of that information can help marketers not only reach the right audience, but also help them along their shopping journey.
Article
| Apr 16, 2024
While influencers bring authenticity and engaged audiences to partnerships,to create the best campaigns, brands need to uphold their side of influencer marketing relationships.
“Affiliate creators want and desire deeper or more lasting, sustainable partnerships with brands,” Mike Balducci, general manager of affiliate, ecommerce, and payment solutions at CreatorIQ, said during a CreatorIQ and Ipsos webinar last week. “That’s actually really great news for brands because long-term partnerships, as we know, deliver a much better result over time.”
Article
| Feb 8, 2024
Chart
| Nov 2, 2023
Source: Bazaarvoice
Using machine learning, Shopping Muse personalizes search by identifying users based on their assumed interests rather than just their personal traits. The chatbot uses genAI—aided by image recognition—to build on the conversation’s context over time for increasingly accurate results. Intuit Assist for Credit Karma marks the next generation of money management chatbot personalization.
Report
| Mar 22, 2024
Nano-influencers reign on Instagram with a 6.23% engagement rate: TikTok's top influencers, meanwhile, maintain a 4.95% rate.
Article
| Mar 28, 2024
Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast
Meta made only two acquisitions in 2023, while Alphabet (parent company of Google and YouTube) made none, per Luma Partners data provided to EMARKETER.
Article
| Mar 22, 2024
Forecasts
| Feb 28, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast
Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast