Chart
| Oct 26, 2023
Source: CreatorIQ
Chart
| Oct 26, 2023
Source: CreatorIQ
Influencer marketing once referred to an Instagram power user featuring products in posts resulting in native promotional content. It was a cheaper and more authentic-feeling alternative to celebrity endorsements and paid social ads.
Article
| Sep 22, 2023
Grocery shoppers are omnichannel shoppers, our analyst Blake Droesch said on a recent “Behind the Numbers: Reimagining Retail” podcast. That means consumer packaged goods (CPG) brands should employ a mix of digital and in-store advertising strategies to engage customers where they shop.
Article
| Sep 22, 2023
Gen Z shoppers diverge from the general population in terms of where they find and buy products, consumers are still into influencer-driven ads, and live shopping hasn’t taken off yet. Here are five charts to help elevate your social commerce strategy.
Article
| Jul 10, 2023
Brands in the region will bet big on short-form video for social commerce growth. Expect marketers to incorporate quicker, more concise content into their social commerce strategies to boost engagement, drive sales, and foster more meaningful connections with their target audiences. Live commerce will add a human touch to brands’ social commerce efforts.
Report
| Jan 4, 2024
US Influencer marketing spending will pass $2 billion on Instagram in 2024, while spending on TikTok, YouTube, and Facebook will each pass $1 billion, per our forecast.
Article
| Sep 18, 2023
Go further: Check out our latest Social Commerce Forecast.
Article
| Mar 1, 2024
Article
| Jun 27, 2023
TikTok aggressively courts sellers: The company aims to grow its social commerce sales by offering merchants free listings and shipping, along with zero commissions.
Article
| Jul 5, 2023
A multidimensional influencer strategy calls for the integration of affiliates and ambassadors. However, it also begs the question: How can marketers effectively work with influencers in the affiliate channel?
Article
| Sep 15, 2023
When it comes to social commerce, the more product information, the better. Almost all consumers across age and gender cite product reviews as the top influence on buying a product via social commerce. Social platforms like TikTok and Instagram position influencers in a way that makes marketing feel organic, rather than hard-pitch advertising.
Report
| Jan 31, 2024
Help readers understand the role of social media and social commerce in the beauty consumer journey. Help brands and retailers meet the preferences of online beauty shoppers by generation. Download our survey data in full here.
Report
| Jan 11, 2024
Slow your roll: A potential TikTok ban could also put a dent in the push we’ve seen with social commerce and livestream shopping. TikTok is a driving force behind social buyer growth—over a third (36.9%) of social buyers in the US will purchase something on TikTok this year, per our forecast.
Article
| Mar 15, 2024
Share key insights from our forecasts on ecommerce in China, covering mcommerce, social commerce, livestreaming, and the top companies. Highlight the evolution of Chinese ecommerce and opportunities for growth in this mature market. Help retailers prepare for disruption as a new wave of ecommerce players export the trends and innovations developed in China to the rest of the world.
Report
| Nov 28, 2023
Search will be the next social commerce battleground. In 2023, the social platforms each chose their respective social commerce lanes. But nearly every platform also ventured into search ads to capitalize on growing social product search behaviors, making it fertile ground for competition in 2024. Social commerce is still a highly fragmented space.
Report
| Jan 10, 2024
As these platforms ramp up their search offerings as well, we expect search to be the next social commerce battleground.
Article
| Mar 4, 2024
“But one of the unifying features of the social commerce experience on these platforms is search.”. What’s driving it:. Nearly three-quarters of Gen Z internet users use TikTok for search and more than half favor it over Google, according to HerCampus. US social commerce buyers are expected to double their annual spend from 2023 ($627.79) to 2027 ($1,223.70), per our September 2023 forecast.
Article
| Feb 2, 2024
On today’s podcast episode, we discuss how finserv digital marketers are incorporating credit marketing, even in top- and mid-funnel campaigns.
• In our “Headlines” segment, we chat about the role of marketing as a revenue generator in banking—specifically, an article we published in August with results from an American Banker Association survey that stated 72% of marketing execs don't believe revenue generation is a part of marketing’s role.
• In “Story by Numbers,” we examine the results of digital campaigns that revolve around credit marketing and the ROI in creating a unified, full-funnel marketing strategy.
• In “Pretend CMO,” our guests have to thread together a multifaceted digital-only marketing campaign and discuss how it attributes ROI to the campaign's different digital channels.
Tune in to the discussion with host Rob Rubin, our analyst Tiffani Montez, and Aundra Thompson, director of product strategy and strategic planning for marketing solutions at TransUnion.
Audio
| Sep 19, 2023
Organizations investing in retail media are prioritizing ads on retailer websites, paid search shopping ads on places like Google Shopping, and social commerce ads on places like TikTok Shop and Facebook Marketplace. Retail media networks looking to capture those ad dollars should focus on what brands want to invest in.
Article
| Feb 26, 2024
The same study found that around two-thirds of US advertisers are incorporating paid search shopping ads (69%) and social commerce ads (65%) in their retail media strategy. Limited on-site ad space is a concern for 30% of US- and European-based brands and advertisers using retail media networks, per an August 2023 study from DoubleVerify.
Article
| Mar 4, 2024
Total retail ecommerce sales will lose momentum, thanks to the social commerce ban. Traditional ecommerce players will gain from the new social commerce restriction. But they’ll be challenged to replicate TikTok Shop’s proficiency in generating impulse purchases. China puts a spotlight on AI as it plays catch-up with the US. Big Tech is once again in Beijing’s good graces.
Report
| Dec 5, 2023
Go further: Read our Social Commerce Forecast 2023 report for an in-depth analysis of the key trends shaping social commerce.
Article
| Jan 22, 2024
TikTok’s rapid entry onto the social scene in Canada makes it a prime venue for marketers to increase investment. Brands of all stripes should test new ad formats, work with creators to engage audiences, and aim to trigger social commerce transactions from TikTok.
Report
| Aug 19, 2022
Key stat: US influencer marketing spend will grow more than three times faster than social ad spend in 2023, and it will remain ahead through 2025, according to our forecast.
Article
| Sep 6, 2023