9/7 - Influential social spend. 9/6 - Retail media closes the deal. Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.
Article
| Sep 12, 2023
Less than 1% planned to decrease social media budgets. Banks recognize that beyond direct efforts, their social media presence generates more local media attention, creating a knock-on effect of mentions, free advertising, and even interviews.
Article
| Sep 18, 2023
Linda Yaccarino is exactly the type of leader Twitter needs to start rebuilding the company’s ad business. But will Yaccarino’s vast experience and strong ties to the advertiser community be enough to convince advertisers to return? And can she avoid clashing with the mercurial Elon Musk?
Report
| May 18, 2023
9/7 - Influential social spend. 9/6 - Retail media closes the deal. 9/5 - Beauty researchers bypass department store. Methodology: Data is from an August 2023 CivicScience study as cited in company blog. 3,451 responses from US adults ages 18+ were obtained from online surveys conducted during July 27-31, 2023; 1,505 responses were obtained during September 17-24, 2019.
Article
| Sep 11, 2023
Pending legislation may require Meta and Google to pay domestic news publishers for linking to articles. Both companies say they will block news content if it passes.
Report
| May 9, 2023
9/7 - Influential social spend. 9/6 - Retail media closes the deal. 9/5 - Beauty researchers bypass department store. 9/1 - Gen Z’s big grocery search. Note: Respondents were asked, "How do you most prefer to contact a company to ask a product or service-related question?". Methodology: Data was from the August 2023 Verint "2023 State of Digital Customer Experience Report."
Article
| Sep 8, 2023
Ad spending is looking shaky for many of the legacy formats across digital and traditional. New channels have arrived, however, and there are bright spots. This year could be rough, but 2024 is looking better.
Report
| May 5, 2023
More Chart of the Day:. 9/7 - Influential social spend. 9/6 - Retail media closes the deal. 9/5 - Beauty researchers bypass department store. 9/1 - Gen Z’s big grocery search. 8/31 - Our Amazon power rankings. Note: Respondents were asked, "How much are you planning on relying on attention-based metrics in your media strategy in 2023? Attention metrics will be part of:..."
Article
| Sep 7, 2023
Mobile and video formats will be key to a recovering ad market in the years ahead.
Report
| May 3, 2023
9/7 - Influential social spend.
Article
| Sep 13, 2023
Snap’s new product lineup, revealed at Snapchat Partner Summit 2023, proves the company is still as innovative as ever. But under the excitement lie big questions about the state of its core ad business.
Report
| Apr 25, 2023
Chart
| Dec 4, 2023
Source: Magna Global
Chart
| Dec 4, 2023
Source: Magna Global
This report is a guideline to help marketers understand connected TV through market size estimates, growth projections, and analysis of the complex landscape of ad buyers and sellers.
Report
| Jun 16, 2023
After TikTok CEO Shou Zi Chew’s grilling in the US Congress, the app is facing more scrutiny around the world. Marketers in many countries need to be prepared in case lawmakers follow in the US’s footsteps.
Report
| Apr 12, 2023
Chart
| Dec 1, 2023
Source: Insider Intelligence | eMarketer
Defying global challenges, Pinterest excels in Q3: Innovations and strategic partnerships bolster its market position.
Article
| Oct 31, 2023
Musk gave advertisers a reason to leave Twitter. He exacerbated long-standing issues and created new ones. Six months into Musk-era Twitter, most brands aren’t ready to resume spending, largely because they don’t trust the man in charge.
Report
| Apr 10, 2023
Chart
| Nov 30, 2023
Source: Interactive Advertising Bureau (IAB)
Chart
| Nov 30, 2023
Source: Interactive Advertising Bureau (IAB)
Meta showcases robust Q3 growth with $34.15 billion in revenues: Facebook and Instagram parent surges, despite Threads struggling to find its footing.
Article
| Oct 26, 2023
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
TikTok is extending its video content to an array of public screens, including those at airports, gas stations, and movie rental machines. The expansion into out-of-home (OOH) advertising marks TikTok’s ambitions to go beyond its roots as a mobile app.
Article
| Oct 18, 2023
As social media grows more “lean-back” than “lean-in,” it’s settling into an era of more modest growth defined by short-form video consumption, stabilizing time spent, and ongoing challenges with Apple’s AppTrackingTransparency.
Report
| Feb 10, 2023
Facebook and Instagram Reels are growing in popularity, and provide an opportunity for brand marketers to extend their reach and engage with key audiences. With Meta’s new AI-powered brand suitability controls for Reels, marketers will be more empowered to craft suitable environments for their ads.
Article
| Oct 10, 2023