Chart
| Aug 25, 2023
Source: Mobile Marketing Data Labo (MMD)
Well, it looks like Sports Illustrated's website right now. Marcus Johnson:. Oh, great magazine. We used to get the tear-outs, the Sports Illustrated for kids, collect the cards. Rahul Chadha:. Yeah. Football phone. Ross Benes:. Anyway, that's what we got. Say again? Rahul Chadha:. Football phone. Does that date me? Do you guys not know the football phone? Marcus Johnson:. Football phone?
Audio
| Mar 1, 2024
On today's episode, we discuss how this year's Amazon Prime Day will be different, how competitors can maximize the sales holiday's impact, and an uncanny link between Prime Day and the end-of-year holiday season. "In Other News," we talk about the significance of NBCUniversal and Walmart Connect bringing targeted ads to live sports and Amazon's AI initiatives. Tune in to the discussion with our vice president and analyst Andrew Lipsman.
Audio
| Jun 26, 2023
Our take: Amazon's achievement with the Thursday Night Football opener shows the increasing importance and potential of streaming platforms in sports broadcasting. Their ability to tap into younger audiences presents a unique value proposition for leagues and advertisers.
Article
| Sep 19, 2023
It signals a pivotal shift in streaming, blending premium content and live sports with targeted advertising, marrying the appeal of traditional TV with the precision of digital marketing.
Article
| Jan 22, 2024
Penetration continues to rise in the maturing restaurant and retail verticals, while emerging verticals like sports and entertainment are also contributing. Software POS (softPOS)—a subset of mPOS—is booming. Globally, these points-of-sale will number 61 million by 2028, a 683% jump from 2023, per Juniper Research.
Report
| Mar 27, 2024
“The people that are going to be squeezed by this are the brands that are used to using live sports as a way to reach their audiences but have tried to sell their products without relying on Amazon’s ecosystem,” said Willens. “A lot of them may chafe at being pulled into Amazon’s orbit.”. Winner: Amazon. Consumers vs. Amazon.
Article
| Jan 29, 2024
Live sports events like the Olympics and news events like the US presidential election tend to give linear TV a boost, but linear TV ad spend is on the decline as streaming takes over. Linear TV is composed of two sub-categories—over-the-air (OTA) and pay TV. OTA: Free, broadcast television.
Article
| Apr 1, 2024
On today's podcast episode, we discuss the largest discrepancies in terms of where folks spend their media time versus where advertisers spend their money, and how advertisers should adjust accordingly. "In Other News," we talk about the Comcast-Walt Disney Co. negotiations centered around Hulu's ownership and whether YouTube's new NFL Sunday Ticket features will be enough to attract viewers and advertisers. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.
Audio
| Sep 12, 2023
Sports, perhaps, Netflix shows, maybe not as much. So I wonder if that would be as big of a problem as perhaps it should be. Carina Perkins:. No, I was thinking specifically about sports there. Yeah, I agree. For wider TV watching, possibly. Marcus Johnson:. Yeah. Ross? Ross Benes:. I was going to say, it depends how many people in your household.
Audio
| Feb 23, 2024
But they're also becoming more active with sports rights. They've already have the NFL Thursday night games and stuff, Yankee games. They're looking to add more. They're extending their tentacles into local advertising as well. They have been rumored to be purchasing some of these Sinclair regional sports networks that have gone bankrupt.
Audio
| Jan 16, 2024
News, sports, and dating follow a less extreme version of the same pattern. Both app categories showed strong growth in 2020 but dipped in 2021. Both will also have steady growth going forward. Sports apps (not shown below) grew by 6.6% in 2021, following a modest 3.8% growth in 2020, and will grow another 3.5% this year.
Report
| Sep 28, 2023
And sports-centric Fubo TV, the largest digital pay TV provider we have not yet broken out, faces a potentially existential threat from the live sports streaming behemoth coming soon from Disney, Warner Bros. Discovery, and FOX. We plan to forecast Fubo TV viewership soon. Behind the Numbers.
Report
| Apr 9, 2024
Walmart Connect is teaming up with NBCU to power ads in sports livestreams: The partnership is part of Walmart Connect’s growing CTV ambitions, which includes an expanded deal with Roku.
Article
| Jun 15, 2023
Disney adapts to industry challenges: House of Mouse emphasizes ESPN's sports offerings and nonscripted content at upfronts.
Article
| May 17, 2023
Commuters in cars are driving sustained radio reach, as are older demographics that enjoy radio in the background, whether for local news, sports, or music. There will be 23.4 million adult radio listeners in Canada this year. While listenership is down 2 million since 2021, we expect listeners to stay above 23 million for the rest of our forecast period.
Report
| Sep 19, 2023
Prime Video has a head start, benefiting from its experience with ads on Fire TV, Freevee, and on-demand sports, Benes said, unlike Netflix and Disney+, which were both new to introducing ads into their streaming services. Amazon’s purchase of Thursday Night Football positions it strategically to capture a broader audience. Impact of the prediction:.
Article
| Jan 19, 2024
Will streamers band together to create a sports broadcast hub? ESPN is trying to persuade competitors to jump on board, and revenue pressures could sway them.
Article
| Mar 6, 2023
Airball: Last week, Sports Illustrated publisher The Arena Group terminated CEO Ross Levinsohn after a report that the publication used AI to produce stories and create fake author bios. The questionable content was removed from the magazine's website.
Article
| Dec 18, 2023
Fanatics, for example, the sports merchandise company that has since expanded into sports betting, launched FanCash+, which allows its users to earn cash back on purchases made everywhere from Apple stores to local restaurants, which they can use to buy jerseys or place bets. Five trends shaping the future of affiliate marketing.
Report
| Oct 25, 2023
High TV penetration in the US is tied to a broad array of options including over-the-air network TV and cable channels that specialize in news, sports, and daytime or primetime entertainment. Almost all (99.1%) of respondents watched TV in any form in H1 2023. This includes TV content from on-demand/streaming services, live TV, and recorded TV.
Report
| Oct 30, 2023
Despite all the flashy beer commercials that are following major US sports broadcasts onto digital video streaming services, nonalcoholic beverage-makers still spend far more on digital advertising than beer and spirits companies.
Report
| Sep 27, 2023
Amazon sells ads for live sports that appear on Prime Video, and ad-supported Freevee content is also available within the Prime Video app. Grasping where new inventory is and isn’t being unlocked will be important for media planners. Some Prime Video viewing will remain ad-free.
Report
| Dec 18, 2023
If you are at a loud sports bar and you want to be able to hear the TV that you can't hear, or if you're in the airport and you want to tune into a specific announcement, but not other announcements and a whole range of other use cases. Now is this really going to happen? I don't know.
Audio
| Jan 19, 2024
On today's episode, we discuss password sharing and live sports on Netflix, what the definition of "convenience" is, if awards shows have turned things around, where we spend time with connected devices, sweetgreen's plan to automate all stores in five years, who invented the card game Uno, and more. Tune in to the discussion with our director of forecasting Oscar Orozco, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.
Audio
| Jun 15, 2023