Tablets are so easy for parents to be able to transport everywhere. It keeps them entertained. It's really helpful if you have kids with autism or any sort of environmental sensitivities, right? So tablets are incredibly useful for both parents and entertaining for kids, and it gives kids a modicum of freedom, right?
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| Apr 8, 2024
I will also say that that chasm is reflected in their tablet use as well. Their adoption of tablets is so much higher, and it goes hand in hand with that. Jasmine Enberg:. Absolutely. And tablets make it really easy for parents to just give their kids something to do when they're out at a restaurant or need them to be entertained.
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| Mar 18, 2024
Digital travel is a massive industry, and plenty of mobile-first travel researchers and bookers will be leaning on their smartphones and tablets. Just over half the US adult population will book travel digitally this year.
Report
| Oct 13, 2023
Tablets lose share of mobile time every year. Tablets will drop to 21.4% of mobile time. Tablets have lost share each year since 2013. The trend will continue through 2025, when 80.0% of mobile time will be spent on phones. Despite waning share, tablets retain importance. Over half of the US population connects to the internet with tablets.
Report
| Jun 12, 2023
The rest of Western Europe will see growth accelerate this year—except in the UK, where sales via smartphones and tablets will remain generally flat with 1.3% growth YoY. Mobile buyer penetration is still on the rise. Across the former EU-5, there will be 139.5 million mobile buyers in 2023.
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| Aug 9, 2023
Only 50.6% have used their bank’s smartphone or tablet app. Nearly half (48.6%) of Gen Zers agreed that the availability of human interaction when buying a banking product or service is “extremely” or “very” important. By 2027, 97% of Gen Zers will be mobile banking users, totaling 52.5 million, according to our forecast, posing a significant customer acquisition opportunity ahead. Use this chart:.
Article
| Dec 20, 2023
Cooling consumer demand drives down Q1 PC sales: PC makers need to attract consumer and educational markets with compelling 2-in-1s, gaming PCs, and tablets in coming quarters.
Article
| Apr 12, 2022
This is mostly because Amazon sells higher-priced items in these categories, like designer clothes, computers, and tablets, while Temu and Shein focus more on lower-priced and heavily discounted wares. Amazon will be slow to gain share in two key categories. Health/personal care/beauty and food and beverage sales will lag in the next two years.
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| Apr 4, 2024
The European Commission has also adopted a set of policy recommendations to improve and incentivize the reuse, repair, refurbishment, and recovery of mobile phones, tablets, laptops, and chargers. Social media’s pivot toward subscription tiers won’t materially change behaviors. Ad-free subscription tiers will be available on most social media platforms by 2024.
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| Dec 15, 2023
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| Jun 15, 2023
Source: Insider Intelligence | eMarketer
Smartphones will continue to gain ground as digital sales shift away from computers and tablets. In 2027, mcommerce (sales made on smartphones, tablets, and other mobile devices) will near the tipping point of half of ecommerce sales. Online sales growth will be driven by smartphones. Ecommerce is becoming mobile-first.
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| Jul 28, 2023
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| Jun 1, 2022
Source: eMarketer
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| Apr 25, 2022
Source: eMarketer
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| Jun 1, 2022
Source: eMarketer
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| Apr 28, 2022
Source: eMarketer
And second of all, I think there are options like what you have on tablets. Almost becoming pseudo tablets or very portable tablets, where you have multiple windows. So possibly more just consumer use cases, but enterprise use cases as well. Marcus Johnson:. Yeah. I was trying to think of reasons why I would need two apps open at the same time, and there are a couple.
Audio
| Jan 9, 2024
More than 40% of online transactions are conducted from a smartphone or tablet. Payment, product selection, and delivery options should be as easy on a phone as on a desktop or laptop computer. Our first forecast for grocery ecommerce is here. About 1 in 10 grocery dollars is spent online.
Report
| Jul 28, 2023
To view the time spent with desktops/laptops forecast, click here, to view the time spent with smartphones forecast, click here, and to view the time spent with tablets forecast, click here. France is more digital than Germany but still lags the UK. The media landscape in France is accelerating toward digital, with traditional media interest trailing off.
Report
| Jun 21, 2023
That’s a 19.4 percentage-point lead over the next option, i.e., apps on a smartphone or tablet. Mobile takes a back seat to the human touch for Gen Zers during purchasing. Customer service was equally likely to have pushed Gen Zers to buy as was mobile banking (37.9% for both).
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| Nov 30, 2023
Examples include dongles, stands, registers, and Bluetooth-connected card readers that turn dedicated smartphones and tablets into payment terminals that run proprietary software. mPOS threatens fixed POS as it penetrates key verticals. mPOS is cannibalizing fixed hardware sales.
Report
| Mar 27, 2024
Among devices, CPG favors mobile more than most other industries do, with 69.1% of spending going to smartphone and tablet ads. More than a third of all CPG digital ad spending will come from the food industry subcategory. The CPG food industry is so large that its $13.89 billion outlay in 2023 will make up more than 5% of all US digital ad spending on its own.
Report
| Sep 27, 2023
They’re more likely to watch on their smartphone versus a connected TV (CTV) or tablet. Almost all (98.2%) US adult Gen Zers (ages 18 to 24) will be smartphone users in 2023—and even teen Gen Zers will approach 90% penetration—compared with the 76.9% who will be CTV users and the 53.8% who will be tablet users. YouTube and TikTok are their preferred free ad-supported video platforms.
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| Sep 21, 2023
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| May 4, 2023
Source: Ipsos
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| Mar 27, 2023
Source: Canalys
Tablet gamers’ numbers are also falling. Their ranks will drop from 91.3 million this year to 88.6 million in 2027. More tablet users will game on their devices than listen to audio this year. But video viewing will still be the most popular activity on tablets. To view the full forecast, click here. Digital video viewers and monthly audio listeners still outnumber digital gamers.
Report
| Apr 21, 2023