Majority has raised $27M in a Series A round. In a digital-centric era, its approach for its target audience includes offering customer meetups and native-language advisors.
Article
| Dec 8, 2021
While the platform’s ad-supported tier gains momentum, Netflix needs to beef up its targeting capabilities to win advertisers over. Meanwhile, viewers may be turned off by a heavy ad load and a crackdown on password sharing. But global growth shows promise for Netflix’s future.
Article
| May 5, 2023
Assess the obstacles to targeting ads. Recognize where consumers care most about privacy. More like this:. Privacy concerns don’t get in the way of Gen Z’s enthusiasm about AI-enabled banking. The most commonly reported cybersecurity threats facing consumers. Privacy Legislation and Regulation Explainer (Insider Intelligence subscription required). A marketer’s guide to emerging identity solutions.
Article
| Jan 11, 2024
With third-party desktop and mobile identifiers facing their imminent demise, AI will supercharge contextual targeting, fill gaps in deterministic consumer data to fuel behavioral targeting, and enhance campaign measurement. Nielsen will sunset its legacy TV currency—eventually.
Report
| Nov 29, 2023
Brands targeting younger audiences may succeed with content creators. Gen Zers and millennials are more likely to trust or buy products recommended by creators they like or follow. 3. Where consumers start their online shopping journey varies. Social media is just one part of the discovery mix.
Article
| Mar 22, 2024
The way advertisers think about TV is changing as it shifts from linear to ad-supported streaming. Here are three developments shaping TV ad measurement, streaming behaviors, and consumer targeting.
Article
| Apr 27, 2023
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| Sep 12, 2023
Source: VIOOH
Disney and Kroger team up to enhance targeting, measurement capabilities: The partnership gives CPG advertisers the ability to better connect ad exposures to sales or their KPI of choice. (This article was written with the assistance of ChatGPT.)
Article
| Apr 19, 2023
“GenAI [generative AI] is starting to power identity resolution and ID-free targeting,” Verna said. This tech is supercharging the process of “targeting groups of people based on context, rather than just trying to pinpoint individuals based on identity signals,” per Verna. AI is allowing advertisers to fill in the gaps of customer data to bolster behavioral targeting.
Article
| Dec 11, 2023
It looks like the right time for marketing messaging to emphasize a bank’s strong reputation and stability—particularly when targeting Gen Xers and baby boomers.
Article
| Mar 25, 2024
Despite a surge in ads, connected TV (CTV) faces the same challenge as traditional TV: getting consumers’ attention. Our analyst Paul Verna shares why co-viewing won’t hurt CTV’s targeting abilities and how too much repetition may make ads ineffective.
Article
| Apr 13, 2023
US social ad spend growth will near 9% this year and return to double digits in 2024, per our forecast. Last year’s 3.6% increase reflects a normalization after 2021’s rapid growth, as well as targeting challenges resulting from Apple’s AppTrackingTransparency framework.
Article
| Feb 28, 2023
On today's episode, we discuss why connected TV (CTV) is having its moment, what kinds of targeting capabilities exist, and what measurement metrics matter most. "In Other News," we talk about bringing "issue advocacy" segments to TV and what to make of Roku and Walmart teaming up to make streaming the next online shopping destination. Tune in to the discussion with Jeff Teng, vice president, business development at MNTN, and our analyst Evelyn Mitchell.
Audio
| Jul 27, 2022
Nearly half (47%) of marketers worldwide would spend more on connected TV (CTV) advertising if they had access to higher-quality targeting data, according to Lotame. Meanwhile, 36% are looking for a more efficient buying or planning process.
Article
| Dec 8, 2022
TikTok’s recent advances in its ad technology are making it easier for advertisers to plug into the platform and make buys. Since launching its self-serve ad platform in July 2020, TikTok has greatly expanded its targeting, custom content creation, and bidding capabilities.
Article
| May 24, 2022
Our analyst Andrew Lipsman is joined by Sara Livingston, head of customer solutions at Rockerbox, to discuss where direct-to-consumer (D2C) brands' Facebook ad budgets are flowing since iOS tracking changes disrupted ad targeting and measurement last year. Find out why Google, TikTok, and connected TV are capturing more spend and how D2C budgets are likely to migrate in the coming years.
Audio
| Apr 13, 2022
Email marketing is still one of the most efficient ways to target customers and drive conversions. But like many other marketing channels, data collection and targeting are getting increasingly difficult. Here are five charts summarizing the state of email marketing.
Article
| Feb 15, 2023
Kristin O’Brien, general manager of the Brand Platform at LTK, spoke with Insider Intelligence about targeting Gen Z consumers, the prevalence of social commerce, and back-to-school trends.
Article
| Jul 22, 2022
This week, Meta announced its Variance Reduction System, which it says will equitably distribute ads via census data and machine learning. The new tech was created in partnership with the US Department of Justice (DOJ), representing the first instance of direct court oversight for Meta’s ad targeting and delivery, according to a DOJ statement.
Article
| Jan 11, 2023
Insider Intelligence spoke with Evelyn Krasnow, CMO of Fernish, about furniture rental and how the company has succeeded in targeting younger consumers.
Article
| Oct 3, 2022
Consumers are growing frustrated with ineffective digital ads: A new survey shows that the ad industry’s lack of a proper targeting solution is alienating consumers.
Article
| Apr 27, 2022
Worldpay for Platforms offers embedded payment capabilities for software providers. Here’s why payment firms are targeting this group.
Article
| Sep 14, 2022
Data from the FDIC, NCUA, and the Office of the Comptroller of the Currency (OCC) on outcomes of initiatives targeting the underserved would also have value for banks.
Article
| Mar 14, 2022
This highlights TikTok's importance for businesses targeting these demographics. TikTok is not limited to a specific niche; it has become a go-to platform for a wide range of topics. From cooking recipes, favored 29% more by Gen Z than millennials, to music, DIY ideas, fashion, and more, TikTok caters to a diverse set of interests.
Article
| Jan 17, 2024
But I'm already seeing a shift towards a cookie targeting in terms of contextual, 95% of advertisers place at least some priority on finding solutions for a cookie-less future. And over 66% believe that contextual targeting will be more important in a cookie less environment. So the trend is growing.
Audio
| Feb 27, 2024