Chart
| Aug 23, 2023
Source: Edison Research
TikTok is currently facing potential bans in several states amid growing concern about the app’s ties to China and impact on teen mental health.
Article
| Feb 1, 2024
The digital wallet is already the top P2P service among teens. Its youth-facing products could help monetize the app
Article
| May 23, 2023
Snapchat’s main appeal is messaging (particularly among teens), while TikTok is the go-to for short-form video entertainment. Almost 60% of Gen Z has made a social commerce purchase this year, per our forecast. Roughly 50% of Gen Z social users reported using TikTok and Instagram for shopping/product discovery in the past month, according to our US Gen Z Social Media Survey.
Report
| Dec 11, 2023
TikTok is now the third largest social network in the US, ahead of Snapchat and Pinterest. Facebook won’t be able to stop the teen exodus, Instagram’s user base is growing older, and Twitter will start losing users.
Report
| Jan 18, 2022
Snapchat is more popular than TikTok among Gen Z teens. TikTok, Snapchat, and Instagram each draw roughly 80% of Gen Z social network users, but only Snapchat draws a higher share of Gen Z teen users (ages 12 to 17) than Gen Z adult users (ages 18 to 24). Instagram’s Gen Z user base will be the largest—but TikTok will still win more time spent.
Report
| Jul 26, 2023
TikTok’s new report on teen safety is part of an ongoing effort by the app to ease scrutiny: After Instagram’s bombshell report about teen health earlier this year, platforms like TikTok and Snap are racing to show regulators, users, and advertisers that they don’t share the same issues.
Article
| Nov 19, 2021
Discord doubles down on youth with Gas acquisition: The app is huge with teens, and the deal shows the acquirer’s interest in moving beyond its gaming roots.
Article
| Jan 19, 2023
Article
| Apr 12, 2022
Snapchat’s main appeal is messaging (particularly among teens), while TikTok is the go-to for short-form video entertainment. Almost 60% of Gen Z has made a social commerce purchase this year, per our forecast. Roughly 50% of Gen Z social users reported using TikTok and Instagram for shopping/product discovery in the past month, according to our US Gen Z Social Media Survey.
Article
| Jan 4, 2024
Neobanks and kid- and teen-focused fintechs are developing apps to attract young users as part of a combined digital and physical approach.
Article
| Sep 28, 2022
Banks know that Gen Z and Gen Alpha are the up-and-coming banking customers, and they’re offering numerous options to help teens and kids learn the ropes. We’re devoting this entire edition to an overview of the competitive landscape for FIs seeking to get these consumers while they’re young.
Article
| Feb 16, 2023
Teens’ top online platform is YouTube, followed by TikTok and Snapchat, according to Pew Research. Even though a higher percentage of TikTok’s viewers come from Gen Z, YouTube has more Gen Z viewers overall, according to our forecasts. However, they represent a smaller percentage due to YouTube’s massive overall user numbers. Younger users are shying away from Facebook.
Article
| Dec 14, 2023
Facebook was the leading social platform among US teens and adults in January, used by 61% of those in an Edison Research survey. Instagram came in second (44%), followed by TikTok (33%) and Pinterest (31%). Twitter and Snapchat tied for fifth, at 27%.
Article
| May 4, 2023
In March, 37% of US teens called TikTok their favorite social media app, up from 30% the same month two years ago, according to Piper Sandler. Snapchat dropped to second place, falling to 27% from 31% during that period. In the No. 3 spot is Instagram, which 23% of teens named their top choice.
Article
| Apr 24, 2023
Chart
| Aug 9, 2023
Source: Edison Research
Instagram’s new safety controls for teens could hurt attempts to attract them: The features are intended to halt harmful content, but teens were already losing interest in the platform, and additional limits could be counterproductive.
Article
| Dec 8, 2021
Teens continue to leave Facebook, and the platform won’t be able to reverse that trend in 2022 or beyond. But in a surprising twist, the average age of a Facebook user is also starting to decrease.
Article
| Jan 25, 2022
Among US teens and adults, 15% had a social media account hacked in the past year as of Q1 2022. In the same time frame, 13% had a credit card hacked and 10% fell for an online scam.
Article
| Oct 18, 2022
Gen Z feels better than millennials about its relationship with social media: But while platforms are popular brands among teens, data shows they can have negative mental effects.
Article
| Jan 4, 2023
Article
| Nov 5, 2021
Are parental controls enough to keep kids safe in the metaverse? Desperate for new users, Meta is putting the onus on parents to supervise their teens’ access to Quest and Instagram.
Article
| Jun 15, 2022
On today's episode, we discuss the severity of Facebook's young people problem, if we're looking at this issue the wrong way, and whether Instagram can continue to pick up the slack. We then talk about what to make of Twitter's CEO and co-founder Jack Dorsey stepping aside and a reordering of teens' favorite social media platforms. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.
Audio
| Dec 2, 2021
On today's episode, we discuss teens' social media behavior, how brands are pivoting their messaging to reflect consumer concerns, how best to reduce returns, whether Airbnb is in full recovery, how department stores are going local, an unpopular opinion about paid time off, what the least affordable housing markets in the world are, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Suzy Davidkhanian and Evelyn Mitchell.
Audio
| Aug 18, 2022
Article
| Jan 23, 2023