So when we're looking at just teen specific studies, I think it just amplifies all of that. So I don't know if, Pao, you found that in your research as well. Paola Flores-Marquez:. Yeah, I think that there are certain ones that appeal more to the teen sector. I think we think about teens today growing up under constant supervision and constant surveillance.
Audio
| Jan 23, 2024
TikTok’s new report on teen safety is part of an ongoing effort by the app to ease scrutiny: After Instagram’s bombshell report about teen health earlier this year, platforms like TikTok and Snap are racing to show regulators, users, and advertisers that they don’t share the same issues.
Article
| Nov 19, 2021
Some 93% of US teens say they use YouTube, the top platform among the demographic, ahead of TikTok, Snapchat, and Instagram, per December 2023 Pew Research. A quarter of US internet users watch creator- or influencer-led livestreams on YouTube, more than TikTok (18.7%), Facebook (17.4%), and Instagram (14.0%), according to April 2023 The Influencer Marketing Factory data.
Article
| Jan 2, 2024
Discord doubles down on youth with Gas acquisition: The app is huge with teens, and the deal shows the acquirer’s interest in moving beyond its gaming roots.
Article
| Jan 19, 2023
Article
| Apr 12, 2022
Facebook was the leading social platform among US teens and adults in January, used by 61% of those in an Edison Research survey. Instagram came in second (44%), followed by TikTok (33%) and Pinterest (31%). Twitter and Snapchat tied for fifth, at 27%.
Article
| May 4, 2023
These figures don’t even include teens. Our time spent forecasts only consider usage among adults. In the US, the 4-to-18 age group spent an average of 113 minutes per day on TikTok in 2022, according to a study of online and mobile device habits by parental controls maker Qustodio. That’s more than double the 52 minutes we estimate US adult TikTok users spent per day. Meta’s share is shrinking.
Report
| Aug 23, 2023
Neobanks and kid- and teen-focused fintechs are developing apps to attract young users as part of a combined digital and physical approach.
Article
| Sep 28, 2022
Banks know that Gen Z and Gen Alpha are the up-and-coming banking customers, and they’re offering numerous options to help teens and kids learn the ropes. We’re devoting this entire edition to an overview of the competitive landscape for FIs seeking to get these consumers while they’re young.
Article
| Feb 16, 2023
In March, 37% of US teens called TikTok their favorite social media app, up from 30% the same month two years ago, according to Piper Sandler. Snapchat dropped to second place, falling to 27% from 31% during that period. In the No. 3 spot is Instagram, which 23% of teens named their top choice.
Article
| Apr 24, 2023
Whistleblower Frances Haugen shed light on multiple regulatory solutions to rein in Facebook’s algorithms, which she blamed for a rise in misinformation and teen harm.
Article
| Oct 7, 2021
Tapestry brings its D2C and wholesale teams together to create a consistent brand experience across channels, while Hollister enables teens to fill their carts and send to a parent for purchase. Instacart and eBay find ways to offer customers more value.
Article
| May 16, 2023
Instagram’s new safety controls for teens could hurt attempts to attract them: The features are intended to halt harmful content, but teens were already losing interest in the platform, and additional limits could be counterproductive.
Article
| Dec 8, 2021
Teens continue to leave Facebook, and the platform won’t be able to reverse that trend in 2022 or beyond. But in a surprising twist, the average age of a Facebook user is also starting to decrease.
Article
| Jan 25, 2022
Gen Z feels better than millennials about its relationship with social media: But while platforms are popular brands among teens, data shows they can have negative mental effects.
Article
| Jan 4, 2023
Among US teens and adults, 15% had a social media account hacked in the past year as of Q1 2022. In the same time frame, 13% had a credit card hacked and 10% fell for an online scam.
Article
| Oct 18, 2022
Article
| Nov 5, 2021
Are parental controls enough to keep kids safe in the metaverse? Desperate for new users, Meta is putting the onus on parents to supervise their teens’ access to Quest and Instagram.
Article
| Jun 15, 2022
On today's episode, we discuss the severity of Facebook's young people problem, if we're looking at this issue the wrong way, and whether Instagram can continue to pick up the slack. We then talk about what to make of Twitter's CEO and co-founder Jack Dorsey stepping aside and a reordering of teens' favorite social media platforms. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.
Audio
| Dec 2, 2021
On today's episode, we discuss teens' social media behavior, how brands are pivoting their messaging to reflect consumer concerns, how best to reduce returns, whether Airbnb is in full recovery, how department stores are going local, an unpopular opinion about paid time off, what the least affordable housing markets in the world are, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Suzy Davidkhanian and Evelyn Mitchell.
Audio
| Aug 18, 2022
Article
| Jan 23, 2023
Spotify is the No. 1 digital audio service among US teens and adults, with 35% digital audio listeners ages 12 and older using that platform the most. YouTube Music comes in at No. 2, with 18%, while Pandora rounds out the top three at 15%.
Article
| May 31, 2022
Self-reported spending by teens dropped 1% YoY—a decline that hasn’t been seen since before the pandemic, according to Piper Sandler. “We’re also seeing [Gen Zers] switch to off-price brands more so than other generations,” Ollinger said. Use this data: Make sure marketing messaging emphasizes value and affordability, and lean into discounts and deals to resonate with younger audiences. 3.
Article
| Dec 1, 2023
Among teens, there are various social platforms being used on a daily basis: YouTube leads, but the gaps between TikTok, Snapchat, and Instagram are narrower, according to an October 2023 survey from the Pew Research Center. Brands are looking beyond TikTok amid another potential ban.
Report
| Mar 26, 2024
Age preferences: The survey of Gen Zers found differences in the usage of major platforms among teens and adults. Those ages 15 to 17 use a median of five social platforms a month, versus six for adults ages 18 to 26. Older Gen Zers use Facebook, LinkedIn, Reddit, and the former Twitter (now called X) more than teens. Teens have a higher preference for YouTube for viewing long videos.
Article
| Oct 27, 2023