“They’re also going out a lot, and there’s a strong connection between beauty and real-world experiences such as travel and dining.”. Millennials report the highest amount of online beauty spending, with nearly a quarter (24.4%) of the generation spending $1,000 or more in the last year, per our The US Beauty Consumer report.
Article
| Jan 24, 2024
On today's episode, we discuss whether there's room in people's streaming lives for the new service "Max," the significance of Montana preparing to become the first state to ban TikTok, why Expedia wants ChatGPT to be your travel advisor, a March Madness finals ratings surprise, YouTube TV launching its multiview feature, where the tradition of sports jersey numbers being retired came from, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of Briefings Jeremy Goldman, and director of forecasting Oscar Orozco.
Audio
| Apr 20, 2023
Nearly half of US millennials are members of a travel loyalty or rewards program, the highest among all generations, according to a Morning Consult survey. The higher their income, the more likely US adults are to belong to such a program—more than three-quarters of those earning $100,000 or more hold a membership.
Article
| Apr 4, 2023
Despite rising prices, demand for travel continues to grow after years of pandemic lockdowns and travel restrictions. Our research team takes a look at loyalty program users by generation and how to keep them booking.
Article
| Mar 17, 2023
Inflation hasn’t made a dent in travel demand: Airbnb, Marriott, and United all reported strong Q4 earnings despite higher prices for airfare and lodging.
Article
| Feb 15, 2023
The US travel industry is well on its way to a full recovery from 2020’s pandemic-driven nadir, and with this recovery has come a return to ad spending. Travel industry players upped their digital ad budgets by 42.7% last year, and we forecast a 22.5% boost for this year. Next year, travel will grow its outlays faster than any vertical we track.
Article
| Sep 22, 2022
Runway gains first mover advantage with direct-to-consumer travel telehealth: It’s replacing expensive and antiquated travel clinics with online $30 pre-trip consultations and medications, disrupting a $12 billion market.
Article
| May 24, 2022
Travelers may want to let loose on vacation, but they want their premium travel credit cards to be locked down tight. The most in-demand feature of these cards is free identity theft insurance, with 53% of prospective users in the US saying it was “extremely valuable” to them, according to our “US Premium Travel Credit Card Emerging Features Benchmark 2022” report.
Article
| Feb 1, 2023
Travel tanked in 2020, as the onset of the Covid-19 pandemic shaved US digital travel sales by 50.0%. This is the first year sales will pass what they were in 2019, and the number of digital travel bookers in the US won’t return to what it was in 2019 until 2024.
Article
| Jul 6, 2022
Leisure travel is picking up, but economy clouds outlook: Inflation, continued COVID-19 challenges raise concern about longer-term demand.
Article
| May 27, 2022
Airlines and card issuers are raising redemption thresholds on loyalty perks as travel demand roars back.
Article
| Jan 10, 2023
About a third of US adults said they will definitely travel this holiday season, and another quarter said it’s likely.
Article
| Oct 20, 2022
On today's episode, we discuss where the travel industry's recovery is at, whether the rebound will stretch past the summer, and the lasting changes to the ways folks travel for business. "In Other News," we talk about what to make of Snapchat's new plan for growth and how Apple wants to expand its digital advertising business. Tune in to the discussion with our director of Briefings Jeremy Goldman.
Audio
| Sep 14, 2022
Visa’s payments volume grew 10% YoY, and Mastercard’s increased 11% YoY. Both firms benefited from strong travel spending, among other factors.
Article
| Oct 28, 2022
On today's episode, we discuss how travel companies are changing their offerings to attract travelers, whether a la carte pricing is the way forward, and how travel ad spend is recovering. We then talk about what people think of streaming ads, how the living room is becoming a virtual hub, and why Starbucks is doubling down on drive-thru. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and associate forecasting analyst at Insider Intelligence Zach Goldner.
Audio
| Oct 21, 2021
US consumers pined for pre-pandemic pleasures in Q4 2021, with the delta wave receding and omicron just entering the frame—and it showed in their search behavior. Organic Google search visits to travel sites increased 41% year over year that quarter. Meanwhile, retail and consumer goods took a hit: Visits to those sites decreased 14% as the prospects of in-store shopping improved.
Article
| Mar 15, 2022
On today's episode, we discuss if Twitter is actually getting worse, whether folks will want to become "Meta Verified," what it looks like to digitally insert yourself as a player into a live basketball game, whether Airbnb's recent performance is reflective of the overall travel market, what paid family leave looks like in the US and in different countries, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.
Audio
| Feb 23, 2023
Article
| May 2, 2022
Article
| Jan 14, 2022
Learn about the current recovery of the travel space. "In Other News," we discuss shoppers' inflationary price sensitivity and the unique value propositions of video streaming services. Tune in to the discussion with our analyst Zach Goldner and director of forecasting Oscar Orozco.
Audio
| Mar 28, 2022
Gen Z is the most likely age group among US adults to travel this holiday season, with 59% of those ages 18 to 24 saying they’ll probably venture to other places.
Article
| Oct 20, 2021
On today's episode, we discuss whether we're finally back to pre-pandemic travel levels, the most interesting parts of the 2023 Consumer Electronics Show, how best to support LGBT+ causes, if the future of sports is actually streaming, what to make of new state-level data privacy rules, what the best universities in the US are, and more. Tune in to the discussion with our analyst Blake Droesch, director of forecasting Oscar Orozco, and vice president of Briefings Stephanie Taglianetti.
Audio
| Jan 12, 2023
On today's episode, we discuss the actual viability of the sharing economy: What should we make of Uber's diversification efforts and are Airbnb's latest changes enough to power the company up and to the right? "In Other News," we talk about the travel industry's optimism in the face of inflation and ad spending's positive outlook in the face of recessionary fears. Tune in to the discussion with our Briefings director Jeremy Goldman.
Audio
| Jun 23, 2022
Article
| Jul 25, 2022
Travel and events will remain top spending categories:. US spending on movies and live performances grew 31% YoY through September 2023, per Mastercard. This can be attributed to the popularity of Taylor Swift’s and Beyonce’s tours, as well as the “Barbenheimer” phenomenon.
Article
| Dec 18, 2023