Chart
| Oct 1, 2023
Source: Insider Intelligence | eMarketer
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| Dec 5, 2023
Source: data.ai (formerly App Annie)
Chart
| Sep 22, 2023
Source: Niko Partners
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| Sep 22, 2023
Source: Niko Partners
Cloud gaming expansion is in the works and could sustain user engagement amid content strikes.
Article
| Aug 10, 2023
In order to close the deal, Microsoft had to make concessions, giving French publisher Ubisoft the cloud gaming rights to Activision games made during the next 15 years. But in the meantime, Microsoft is free to pursue cloud gaming tech for the games made by its many other subsidiary studios.
Article
| Oct 16, 2023
Nonmobile gaming ad revenues will grow faster than the overall market, although it remains a small part of the story. Revenues from ads shown on console and PC games will account for about 9% of the gaming industry’s total take, but the category is growing quickly. We anticipate nonmobile gaming ad revenues will increase by 17.2% this year, to reach $793.7 million.
Report
| Jan 11, 2024
Saudi Arabia spends nearly as much time gaming as it does streaming. The country continues to take the top spot for both activities, as time spent with gaming reached 1:50 this year and time spent with online TV/streaming reached 1:53. However, only the former is a result of an increase in time, as time spent with streaming has taken a dip in most of the region.
Report
| Oct 30, 2023
The popularity in South Korea of esports—where gamers compete in set competitions at specific events—marks a different gaming pattern than in many other countries, where casual gaming leads to a greater daily time commitment. Australia. Ownership of digital devices in Australia is well above the regional average.
Report
| Oct 30, 2023
Gaming. We don’t have age breakouts on gaming, but members of Gen Alpha are likely to play games like Minecraft, Roblox, and Fortnite, where top activities include adventuring, building, and creating, per GWI. Nearly 3 in 10 (26%) Gen Alphas live in households with VR headsets, per Morning Consult.
Article
| Mar 28, 2024
Gaming isn’t a popular pastime. Central and Eastern Europe and Western Europe are the only regions in which less than an hour per day is spent gaming. Time spent with gaming in Central and Eastern Europe has stayed stagnant, at 43 minutes, since H1 2021, but it hasn’t decreased in the last year (unlike in the rest of the world).
Report
| Oct 30, 2023
For example, an ad for a video game may have a CTA that looks like an image of the video game. An ad for an app may include the word “download” so users understand the instruction. The CTA can appear more than once, but it should definitely be a visual anchor at the end. 3. Don’t limit Shorts ads to short-form creators.
Article
| Apr 19, 2024
Some of these users will also watch CTV via other options like Roku, Amazon Fire TV, or a gaming console, but TVs with built-in internet capabilities will dominate the market. In 2028, smart TV users will outnumber Roku users by more than 53 million. Click here to view our full forecast for US smart TV users.
Article
| Apr 15, 2024
Other than gaming and broadcast TV, France is not particularly strong in most device and media activities. It was second in Western Europe and the world in game console ownership. It was also second in the region in time spent with gaming. Additionally, it’s Western Europe’s runner-up in time spent with broadcast TV—a category it had led in 2019 and 2020.
Report
| Oct 30, 2023
Gaming gives digital advertising a boost. Total game ad revenues in the US have more than doubled in just five years, as advertisers will spend $8.53 billion in 2024, per our October 2023 forecast. By 2026, it will have passed the $10 billion milestone.
Article
| Jan 26, 2024
Once-dominant gaming continues to lose share of IAPs. In 2020, gaming generated nearly two-thirds of IAP sales, primarily behind virtual goods sales. By 2027, gaming and nongaming will approach parity in IAPs. Even before then, in 2025, virtual goods sales in gaming will stop being the majority of IAPs. Growth in IAPs is mostly thanks to subscriptions.
Report
| Aug 28, 2023
But other paths remain for brands, including social networking sites and online gaming. The latter has started to augment its traditional gaming clientele with a more diverse set of brand advertisers. EMARKETER research is based on the idea that multiple sources and a variety of perspectives lead to better analysis.
Report
| Mar 26, 2024
Brand interest in video games is rising, especially with the buzz around the metaverse. This report will look at the different ways developers monetize video games, and which of those methods are the most useful for marketers.
Report
| Jun 10, 2022
Gaming behaviors in particular show which devices Gen Alpha feels most comfortable with. “They're already involved in these immersive experiences, and virtual worlds and using conversational AI tools like Amazon's Alexa,” said Canaves. Don’t put all your eggs in the digital basket.
Article
| Mar 20, 2024
Why advertisers need to keep up with consumer changes in streaming, social search, and gaming. Retail media will make up one-fifth of worldwide digital ad spend this year. Guide to retail media: Rapid growth, expanding formats, and emerging opportunities.
Article
| Mar 13, 2024
Video spending is also being bolstered by some gaming ad dollars shifting to brand advertising. Although it remains a small part of the overall video ad spend, some brands have explored full-screen video advertising within games and other apps.
Article
| Apr 2, 2024
They can consider embedding branded educational experiences or games—like Truist’s teen-focused Long Game—within popular digital games like Roblox and Minecraft. What’s next? Teen banking apps. Teen banking apps will be essential to retaining Gen Alphas in the customer pipeline.
Report
| Apr 16, 2024
Final question, Ross in the lead talking about Disney and gaming. So Disney is investing 1.5 billion into Fortnite creator Epic Games in the company's most significant venture into gaming yet writes our Daniel Constantinovich.
Audio
| Mar 7, 2024
Nearly 71% of Gen Zers are digital gamers, per our forecast, and they’re likely to spend 3 to 6 hours gaming every week, according to a February 2023 poll conducted by Morning Consult. This is one of the few digital arenas where Gen Z beats millennials not only in penetration but in size—by nearly a million users, according to our forecast.
Report
| Dec 11, 2023
Streaming, super apps, and gaming. What’s notable in retail ecommerce.
Report
| Aug 24, 2023