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| May 13, 2022
Source: Salesforce
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| Mar 23, 2022
Source: Capgemini
Augmented reality (AR)-driven commerce is still in its early days, but it’s gaining momentum. We estimate that 35.0 million shoppers use AR, a figure that will increase by double digits through 2024. Not all these people experience AR through mobile, but the vast majority do. Livestreaming is spreading, but it’s still a relatively small driver of mcommerce.
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| Aug 9, 2022
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| Apr 19, 2022
So it's like there's just so many variables there and if you're going to do virtual try-ons, I think AR is the way to go, at least in 2024. Marcus Johnson:. Speaking of skin tone, why am I so red skin? Geez. All right, sorry. Stephanie. Stephanie Taglianetti:. So I gave this one investment point, only because I do think it's a cute novelty that people would have fun trying and using.
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| Feb 9, 2024
Spurred by changes in mobile advertising, developers will integrate more commerce features into apps in 2022. They’ll add more AR, visual search capabilities, QR codes, and carbon footprint metrics to attract and keep users.
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| Dec 2, 2021
The idea of a virtual world that seamlessly integrates with the physical isn’t new—think "Second Life" or "Roblox." But many tech strategists believe that advances in AR and VR will create a far more engrossing and useful experience that will become ubiquitous by the end of the decade. Facebook will be joined by others in metaverse investments.
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| Dec 1, 2021
AI and augmented reality (AR) startups that focus on making the customer journey more convenient will continue to attract investors.
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| Nov 22, 2021
Insurers are starting to tap the market: For instance, digital advertising front-runner State Farm debuted a virtual version of its mascot Jake in the video game "NBA 2K22" in September 2021. We expect more insurers to trial this format to win top-of-mind status among gamers. Augmented Reality (AR).
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| Feb 3, 2022
AR Will Drive QR Code Applications. Marketers are discovering the power of augmented reality (AR) in advertising, which ARTillery Intelligence expects will grow from $2.86 billion in 2022 to $6.68 billion in 2025.
Report
| Feb 11, 2022
Meta is leaning into AR at a time when more than one in four US adults use the technology, per our forecast; by 2027, that figure will rise to 30.7% of the population and 33.8% of all internet users. AR ads boost brand performance, particularly among Gen Z: Meta campaigns with AR effects surpassed non-AR ones, enhancing ad recall for 18- to 24-year-olds in 87% of cases, per company data.
Article
| May 5, 2023
Napoli addressed how brands and retailers will be able to make money in the metaverse, and how for many, augmented reality (AR) will serve as an entry point for more immersive experiences.
Article
| Jan 22, 2022
While Meta fumbles with VR, companies like Pokémon Go developer Niantic are presenting a vision for the metaverse that relies on already widely used augmented reality technology, putting the metaverse in the hands of anyone with a smartphone.
Article
| Dec 22, 2021
This year, both the number of smartphone QR scanners and the number of augmented reality (AR) users will grow in the US, reaching 94.1 million and 97.1 million, respectively, according to our “Mobile Trends to Watch for 2023” report. Growth is expected to continue through 2025.
Article
| Jan 30, 2023
By 2025, nearly 60% of the US population and almost all social and communication apps users will be frequent augmented reality (AR) users, but brands are only just starting to recognize AR’s benefits.
Article
| Sep 28, 2022
Leaked memo gives insight into Snap’s future: Older users, enterprise AR, and Snapchat+ growth are all part of the puzzle.
Article
| Sep 9, 2022
All eyes on Apple: As expectations mount for AR/VR product plans, Apple doubles down on iPhone, Mac, and iPad—a move that might indicate its metaverse ambitions are on hold.
Article
| Jun 7, 2022
Worldwide mobile AR revenues will more than double from $18.67 billion this year to $39.81 billion in 2027, per ARtillery Intelligence. These figures encompass revenues from both consumer and enterprise applications, such as productivity software, advertising/marketing applications, consumer spending on in-app purchases and premium apps, entertainment and games development, and retail/ecommerce enablement software.
Article
| May 11, 2023
Nike’s first-place ranking was fueled by its late 2021 acquisition of high-end virtual fashion startup RTFKT. Some luxury consumers are interested in using AR and VR tools for shopping. Although usage of and interest in virtual goods was relatively low among the US luxury consumers we surveyed, other innovations have the potential to engage those who haven’t used them.
Article
| Sep 14, 2022
The news: The world’s most valuable company is kicking off its Worldwide Developers Conference (WWDC) next week, and the event tags are “Code new worlds” and “New era” which lean heavily on their long awaited AR/VR pivot.
Article
| Jun 2, 2023
There will be 90.0 million monthly users of augmented reality (AR) in the US this year, a figure that, despite decelerating growth, will cross the 100 million mark in 2025, according to our forecast. Virtual reality (VR) will hit 68.9 million users this year, though growth has also tapered off.
Article
| May 31, 2023
There are 3.60 billion people around the world who have phones capable of delivering AR, and 1.06 billion already use mobile AR, according to a March 2023 report from ARtillery Intelligence.
Article
| Apr 26, 2023
AR, VR, and video games present opportunities that marketers can tap into right now.
Article
| Feb 1, 2022
For now, video games and AR/VR are two precursors of the metaverse that offer marketers a chance to experiment.
Article
| Apr 20, 2022
Underpinning all the buzz is the very real potential for AR/VR to fundamentally change how consumers interact with brands and shop, both online and in person.
Article
| Apr 27, 2022