The debate over TikTok's potential security risks highlights the broader issue of data privacy and national security in the digital age. While TikTok has taken steps to safeguard protected US user data, those efforts haven’t assuaged the concerns of lawmakers or internet users in general.
Article
| Aug 21, 2023
Key Stat: The number of marketers worldwide using genAI for data analysis (39%) is more than twice the number using it for image generation (16%), per Mediaocean. Executive Summary. GenAI has already entrenched itself in the advertising ecosystem. More than 6 in 10 advertisers reported that genAI was involved in at least some element of creative production, according to Winterberry Group.
Report
| Mar 14, 2024
The explosive popularity of these apps with US consumers of all ages is already on Amazon’s radar. The company has responded by launching new marketplace tools aimed at sellers in the Asia-Pacific region and reducing its commission for low-priced clothing. Amazon is entering the car business, inviting new competition from Tesla and used-car marketplaces.
Report
| Apr 4, 2024
Methodology: Data is from the October 2023 Deloitte, "2023 Holiday Retail Survey." 4,318 US internet users ages 18+ were surveyed online during August 30-September 8, 2023.
Article
| Nov 16, 2023
Brands can experiment with background generation, which creates multiple backgrounds giving advertisers the power to tailor their creative assets for different audiences, image expansion to easily adjust assets to fit different formats across multiple surfaces, and text variation to generate multiple versions of ad copy based on the advertiser’s original content brief.
Article
| Dec 12, 2023
Affiliate marketing is maturing into a multidimensional, full-funnel channel. But not everyone is convinced of its potential, said Alexandra Forsch, president of Awin Americas. For senior decision-makers, affiliate marketing is “considered a very tactical channel and not a strategic one, and as such, it’s not as attractive,” Forsch said on a “Behind the Numbers” podcast episode.
Article
| Aug 31, 2023
There is a difference in generation. Before we jump into it, I want to explain how we do our mobile banking benchmark. We've done it now for seven years. The way it works, as you and I were just talking about emerging features, the first thing we do is we develop a list of novel or emerging features.
Audio
| Mar 5, 2024
Far more Gen Zers said they’ve looked up financial education information on social media than did consumers across generations (62.5% versus 45.8%, respectively), per our October 2023 survey. Meanwhile, views of “FinTok” videos on TikTok rose by 275% in the year ended February 2024. However, “finfluencers” on social media can disseminate poor financial advice. Many are unqualified.
Report
| Apr 19, 2024
There was an article this week in Ad Age about Teletubbies and their TikTok videos and TikTok presence. Sara Lebow:. They're so weird. I saw one today. Carina Perkins:. And how they're getting in on TikTok trends like the girl dinner trend where young women show their little meals made up of snacks. I guess Teletubbies like girl dinner too, and other trends. So there's a lot of appeal.
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| Aug 29, 2023
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| Sep 26, 2023
Source: Morning Consult
The biggest source of growth then in users and usage, at least here in the US, is going to be from younger generations. And Instagram is going to have to strike a fine balance between ensuring the safety of those users and generating revenues from the platform. Marcus Johnson:. Hey gang, it's Monday, February 12th.
Audio
| Feb 12, 2024
Why it works: Like Mattel with the “Barbie” movie or Forever 21’s Juicy Couture line, the campaign appeals to consumers’ sense of nostalgia (particularly millennials, who plan to spend more than every other generation this holiday season, per PwC).
Article
| Nov 22, 2023
The study found retail media to be an effective driver of sales among consumers of all ages. Top retail media networks emerge, bringing major scale and innovation. With more than 20 players for marketers and advertisers to choose from, Latin America’s retail media ecosystem is evolving at lightning speed.
Report
| Jun 20, 2023
“Gen Zers are more likely to make purchases on social media than older generations,” said Enberg, noting that the generation is still forming their shopping habits and retailer loyalties. TikTok Shop, in particular, has the potential to be a big hit among Gen Z consumers.
Article
| Nov 1, 2023
TikTok will beat Facebook in time spent in 2025, with US adults spending over 5.19 billion total minutes per day on the platform, while they will spend a total of 5.02 billion total minutes per day on Facebook, according to our forecast.
Article
| Aug 29, 2023
Nearly a quarter (24%) of UK consumers ages 25 to 34 said they prefer buying products online and picking them up in-store over any other method, per a June 2022 Appinio survey. That tallies with a Capgemini study published in January 2022, which found 33% of consumers ages 25 to 40 worldwide expected to have a high level of interactions with click and collect—the highest percentage of any age group.
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| May 2, 2023
Chart
| Sep 25, 2023
Source: CivicScience
No, it's probably similar across generations. It is interesting just to see at what age do they really start having real influence. But I think you're right, Suzy, it's probably been the similar age going back however many generations. Oscar Orozco:. If it's not new, then why are we focusing so much on that, for example as a Gen Alpha type of personalized Gen alpha thing.
Audio
| Aug 18, 2023
What’s happening? Active user figures are falling on both X (the platform formerly known as Twitter) and Meta’s Threads, which started strong but has stumbled recently, with more than 80% of users logging off. Their loss could be LinkedIn’s gain, as both Gen Z use of the platform and B2B ad spend there increase.
Article
| Aug 28, 2023
As technology has developed, new legal questions have arisen, but Congress has yet to pass an antitrust law for the digital age. US-based tech firms are subject to antitrust regulations overseas. Because the biggest platforms operate across country borders, competition authorities can and do regulate companies based in foreign markets.
Report
| Mar 5, 2024
Ad Age. Advertiser Perceptions. Bloomberg. Conviva. Interactive Advertising Bureau (IAB). Madison and Wall. Nielsen. Premion.
Report
| Jun 16, 2023
Intuit Assist for Credit Karma marks the next generation of money management chatbot personalization. For example, if a user asks about finding the best travel rewards credit card, the chatbot can review recent purchases—such as buying a plane ticket—then give suggestions based on in-wallet cards.
Report
| Mar 22, 2024
While its strength remains with younger users, it's worth noting TikTok has 33.6 million US users ages 35 and older, per our forecast. How it happened: The collaboration came to life with the aid of Gen Z media company IF7 and ad agency Initiative.
Article
| Oct 30, 2023
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| Sep 26, 2023
Source: Milieu Insights
This is a once-in-a-generation change. All participants in the programmatic ecosystem will feel the ripple effects. Whatever post-cookie solutions they embrace, advertisers, publishers, and ad tech intermediaries will need to adapt to a world that’s more attuned to privacy protection than to unrestrained digital targeting.
Report
| Oct 16, 2023