Chart
| Nov 14, 2023
Source: Cisco Systems
Chart
| Nov 14, 2023
Source: Cisco Systems
Growth has slowed significantly and is highest in the Middle East, Africa, and Asia-Pacific. Snapchat is growing in India, with an expected 183.6 million users this year, largely as a result of the country’s TikTok ban. This year, over a fifth (21.7%) of the world’s population will be users of TikTok or its Chinese counterpart, Douyin. However, a potential ban could hurt future US growth.
Article
| Jul 19, 2023
On today's podcast episode, we discuss what a completely Walt Disney Co.-owned Hulu will look like, if the entertainment giant has a Marvel problem, and whether Disney+ can ever rival Netflix for the subscriber crown. "In Other News," we talk about why Roku's revenues and streaming hours are doing particularly well and why Warner Bros. Discovery's ad revenues and subscriber growth are not. Tune in to the discussion with our vice president of content Paul Verna.
Audio
| Nov 28, 2023
Generative AI is the biggest technology introduction since at least the smartphone. This report looks at five ways the tool is transforming the marketing landscape.
Report
| Jul 20, 2023
Department store websites and apps lead. Respondents to our survey were more likely to have made an online purchase than an offline one at department stores, off-price retailers, and brand-owned stores—the top three types of retailers for personal luxury goods
Article
| Oct 12, 2023
On today's podcast episode, we discuss the main takeaways from this year's Super Bowl; which ads had the biggest impact; how Fox, ESPN, and Warner Bros. Discovery's (WBD's) new giant sports streaming service announcement changes the game; some unbelievable facts about trees; and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of forecasting Oscar Orozco, and analyst Max Willens.
Audio
| Feb 16, 2024
This year, TikTok will ride the social video wave to become the third social platform with more than 100 million users in the US. But text-based platforms are also set for a revival thanks to Instagram Threads, Bluesky, and even Meta’s Messenger.
Report
| Jul 6, 2023
Heavy media consumption in Canada across digital and traditional channels has led to a range of effective ad formats for brands.
Report
| Jun 2, 2023
Thanks to China’s and India’s huge populations, Asia-Pacific will continue to account for the lion’s share of digital buyers worldwide. As Southeast Asian countries further their digital transformations, Asia-Pacific will extend its global lead in digital buyers over the coming years.
Report
| Jul 29, 2022
Digital ad spend is buoyed by a strong market in Asia-Pacific, even as advertising in North America and Western Europe struggles. Use this chart:. Budget ad spend for the next few years. Determine your media mix between digital and traditional. Compare your increase in ad spend to the global industry. More like this:. US ad spend increased in May, but is it a rebound?
Article
| Jul 14, 2023
On today's podcast episode, we discuss how much Amazon's new shopping chatbot can move the needle, what Planet Fitness' out-of-home ad network looks like, becoming a digital mannequin to see what clothes look like on you, whether minutelong soap operas will catch on, who the smartest people in the world are, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.
Audio
| Feb 9, 2024
Chart
| Nov 10, 2023
Source: YouGov
Alibaba, Amazon, and Mercado Libre dominate retail ecommerce in different parts of the world. Here’s a look at how these marketplaces stack up, in seven charts and graphics.
Report
| Dec 15, 2022
Chart
| Nov 9, 2023
Source: Boston Consulting Group (BCG)
Chart
| Nov 9, 2023
Source: Boston Consulting Group (BCG)
On today's podcast episode, we discuss what TV even is anymore, how the redefining of TV is reshaping marketers' approach, and why not all data is created equal. "In Other News," we talk about why live TV is the new streaming and the real reason Walmart bought TV-maker Vizio. Tune in to the discussion with our analyst Ross Benes and Alison Gensheimer, head of Nielsen marketing.
Audio
| Mar 21, 2024
Chart
| Nov 8, 2023
Source: Dynata; Channel Advisor
On today's podcast episode, we discuss what was behind the streaming giants staggering subscriber growth, how Prime Video's new ad-tier will affect Netflix, and how a deal with the WWE changes its sports strategy. "In Other News," we talk about an important milestone for ad-supported video streaming. Tune in to the discussion with our analyst Daniel Konstantinovic.
Audio
| Feb 1, 2024
Its user base is still growing in Asia-Pacific and the Middle East and Africa, but it’s declining elsewhere. Marketers have been aware of Facebook’s decline for years, especially among Gen Z—a lucrative audience that should be targeted elsewhere.
Article
| Jun 29, 2023
LinkedIn debuts campaign-creation tool powered by generative AI: Platform is out to address unique challenges in reaching B2B decision-makers.
Article
| Oct 3, 2023
Digitally native D2C brands embrace traditional retail strategies: More are inking partnerships with retailers like Amazon and Walmart to expand their reaches and offset soaring acquisition costs.
Article
| Oct 9, 2023
Like Facebook and Instagram before it, the app is steadily building its user base in Asia-Pacific. This year, nearly 3 out of 10 Snapchat users will be in Asia-Pacific. Two years ago, just 17.9% were. A larger share of users now comes from this region than from North America or Western Europe, and the growth trend will continue, with an additional 24.5 million new users this year, up 22.8%.
Report
| Jan 18, 2022
Conversely, mobile activities dominated daily media time across much of Asia-Pacific, and in Saudi Arabia, Turkey, and UAE. Yet several Asia-Pacific countries aligned with Europe in this respect; in Australia, Japan, and South Korea, for example, larger screens still claimed more time each day. Voice assistants fulfil multiple functions, but these vary from country to country.
Report
| Oct 21, 2021
Chart
| Nov 1, 2023
Source: Insider Intelligence | eMarketer