Chart
| Jun 23, 2023
Source: Insider Intelligence; Toluna Start
Chart
| Jun 23, 2023
Source: Insider Intelligence; Toluna Start
Chart
| Jun 23, 2023
Source: Insider Intelligence; Toluna Start
Attempting to predict with precision these swings in macroeconomic conditions and their effect on consumer behavior is challenging.”. Dollar General expects its full-year profit to rise between 4% and 6%, far short of analysts’ expected 10.6% increase, due in part to higher-than-expected borrowing costs.
Article
| Feb 24, 2023
In response, insurers have focused on continuously improved algorithms and telematics matching pricing with consumer behavior. Digital self-service: Efficient digital channels like chatbots and mobile services seek to lower distribution costs and improve customer satisfaction through faster turnaround times.
Article
| Dec 23, 2022
The trend: There’s a growing split among the consumer behaviors exhibited among lower- and higher-income consumers. Rising prices are causing a growing number of consumers, particularly those who are lower-income, to trade down to less expensive brands, forgo discretionary purchases, and cut back on saving. Meanwhile, higher-income consumers continue to spend, with sales soaring among luxury brands.
Article
| Jul 29, 2022
The Q1 earnings season has been a mixed bag as retailers face no shortage of challenges, including inflationary pressures, supply chain challenges, global unrest, a tight labor market, and a shift in consumer behavior patterns. But several retailers have successfully navigated that difficult terrain.
Article
| May 27, 2022
Mobile advertising IDs (MAIDs) are identifiers that live on mobile devices (e.g., smartphones and tablets) and are used to track consumer behavior and purchase history over time, specifically for use in mobile in-app advertising. Third-party cookies are pieces of code that live on browsers and are used to track consumer behavior and purchase history over time.
Report
| Jul 19, 2022
Social commerce and livestream shopping are playing a larger role on TikTok as the platform builds out its ecommerce business, though influencers still have a lot of sway in purchase decisions, especially among Gen Z. To be successful on TikTok, marketers need to lean into discovery and put content at the heart of their strategy.
Article
| Sep 1, 2023
Q4 was another turbulent quarter for social media: Support for a US ban on TikTok grew; Elon Musk announced he would step down from Twitter once he finds a replacement; and Meta suffered its first-ever major round of layoffs. But there were still bright spots for marketers.
Report
| Dec 23, 2022
Inflation is changing consumer behavior: Consumer prices rose 7.1% year-over-year (YoY) in November, per the US Labor Department. While that’s down two full percentage points from the peak of 9.1% in June, it remains historically high, which is causing consumers to adjust their spending habits. Twenty percent of US consumers expect economic difficulty this year, according to Gallup.
Article
| Jan 9, 2023
The big takeaway: While the precarious situations of Bed Bath & Beyond and Carvana can be attributed to specific decisions each company made—like Carvana’s acquisition of used car auction website Adesa for $2.2 billion just as sales began slowing, or Bed Bath & Beyond’s decision to move forward with its private brands without building out a supply chain first—they also speak to how quickly consumer behavior
Article
| Dec 9, 2022
Macy’s is opening more smaller-format stores as it adjusts its retail footprint away from malls to accommodate changing consumer behaviors. The big takeaway: An extremely unusual set of circumstances spurred by the pandemic has created the current tight commercial real estate environment.
Article
| Jul 27, 2022
We're seeing a really interesting shake up in the industry in how consumer behavior is changing. Some folks might want to shop everything on TikTok. Some might still want to shop in person, but expect almost a private or a personal stylist experience. Some might only want to shop on mobile and have a texting relationship with their advisor.
Article
| Mar 11, 2022
UK consumers’ hearty appetite for ecommerce hasn’t extended to social shopping. But there is strong potential for growth as TikTok triggers a new wave of community-driven commerce.
Report
| Nov 3, 2022
Without a common system of measurement that connects the dots across mass and one-to-one advertising in online and offline ecosystems, effectively allocating video budgets to align with evolving consumer behavior will be difficult.
Report
| Apr 1, 2022
Shifts in consumer behavior. Inflation is driving consumers toward lower-priced items at the expense of brand ethos and sustainability practices. Across the board, consumers still want to spend and purchase retail goods, so they’re trading down rather than trading out. Sustainability is taking a hit.
Article
| Jun 16, 2022
Chart
| Oct 11, 2023
Source: Censuswide; Nosto
Embracing mobile gives consumers access to a branded experience both online and in-store, while in-store technologies bring the digital world into the physical. To cater to shoppers no matter where or how they shop, brands should also make sure they’re balancing in-store and online rewards as well as D2C and wholesale commerce.
Article
| Jul 28, 2023
It’s important to keep an eye on consumer behavior in target markets, especially if significant levels of churn and/or switching affect specific providers. Most Platforms Are Adding Premium Content to Enhance Their Appeal to Advertisers. There will be more opportunities for advertisers to appear around high-quality programming, and platforms will be vying fiercely for their business.
Report
| Nov 14, 2022
Mobile wallet integration makes checking out more convenient, while composable commerce gives brands the ability to customize and alter their tech stacks to fit their specific needs. Generative AI helps to enhance personalization and product recommendations, and one-click checkout buttons speed up the payment process.
Article
| Sep 6, 2023
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the changes in how US consumers buy groceries, strategies for building future growth in grocery, and who has the best shot at winning. Then in a newish segment, "Loyalty Point, Counter Point," we present arguments both in favor of and against Uber and DoorDash being able to push even further into grocery. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of content Becky Shilling.
Audio
| Aug 16, 2023
Instacart’s gross transaction volume grew just 5% in the first half: That’s a troubling number that can’t be glossed over by the company’s 30% revenue growth.
Article
| Aug 21, 2023
Retail winners: Consumer behavior this year has been characterized by contradictions. For example, 95% of shoppers say they will consider or purchase private brands this holiday season, per a survey by Daymon, but many consumers continue to shell out for premium products as an “affordable luxury.” Our winners this year reflect this apparent paradox.
Article
| Dec 22, 2022
And we knew at that point we had stumbled on a pretty major disruption in consumer behavior,” Hess said. Comscore dubbed that day “Black Monday,” referring to the fact that retailers often spend most of the year in the red or barely breaking even until holiday sales push them into the black. 2. Cyber Monday wasn’t always the No. 1 online shopping day.
Article
| Nov 23, 2022