On today's episode, we discuss the addressable opportunity in the US, how big the connected TV market is, and how measurement, privacy, and fragmentation are disrupting progress in advanced TV. "In Other News," we talk about how TikTok is trying to usher in an age of machine learning advertising and how Google is trying to put Chrome users in control of their ad experience. Tune in to the discussion with our analyst Evelyn Mitchell.
Audio
| Oct 31, 2022
As political ads boom, so do transparency concerns: The growing impact of CTV and programmatic advertising calls for transparency—but it’s not an easy problem to solve.
Article
| Sep 16, 2022
In the US, Hulu is the fastest-growing subscription streamer on connected TV devices, with the number of households that watch it via those devices rising by 53% between January 2020 and June 2021.
Article
| Oct 8, 2021
The ad-reliant digital publishing business is dying: News organizations like CNN, Gannett, and countless others are laying off hundreds as ad revenues fall dramatically.
Article
| Dec 5, 2022
On today's episode, we discuss what to make of Google's Q1 and what is behind YouTube's slowing growth. "In Other News," expect to learn about the future of the video streaming bundle and what kind of an impact the newly formed Warner Bros. Discovery can have on the media world. Tune in to the discussion with our analyst Paul Verna.
Audio
| May 3, 2022
Mobile advertising is by far the preferred destination for digital ad spending in the US, just as it is everywhere else. However, mobile’s ever-accelerating domination of the digital ad market appears to finally be leveling off.
Article
| Sep 30, 2021
Marketers across five leading verticals all allocated more than 50% of video impression share to connected TV (CTV), according to a 2021 Innovid report, illustrating CTV’s position as a mainstream way of consuming content.
Article
| Jun 13, 2022
As 2022 comes to an end, this is the data you need to kickstart 2023 for your business.
Article
| Dec 20, 2022
By 2024, we expect US digital ad spend to be about $65 billion higher than what we expected before the pandemic. The biggest drivers behind these larger-than-expected increases are retail media networks and connected TV.
Article
| Jan 13, 2022
Lower internet costs, faster speed could propel broadband adoption: The White House, members of Congress, and 20 ISPs are on board to connect low-income households, but ongoing fiber shortages could delay efforts.
Article
| May 10, 2022
One of the oldest advertising channels on the internet continues to expand, attempting to break through from its current marginal position.
Report
| Oct 25, 2023
It’s been an upfronts season like none other as digital creeps into linear’s territory and the Writers Guild of America writers’ strike rages on. “We’re kind of at an inflection point,” said our analyst Paul Verna. From a buyer’s market to tumult at NBCUniversal, here are five trends Verna noted from upfronts so far.
Article
| May 18, 2023
Amazon is shaking up the streaming CPM market: Prime Video ads will launch with $30 CPMs at the end of the month in a sign that streaming ad costs are stabilizing.
Article
| Jan 9, 2024
So Influential has done a lot of work in digital out of home with creators, for example, but like the Dunkin ad shows, we're also seeing creators now show up in all sorts of different media channels including traditional ones like TV. Sara Lebow:. Yeah, that makes sense.
Audio
| Mar 20, 2024
’Tis the season for a deluge of holiday ads, as everyone tries to score a piece of the
$1.317 trillion holiday sales pie (per our June 2023 forecast). To break through the noise, brands need to zero in on what resonates with consumers—and maybe even have a little fun.
Article
| Nov 22, 2023
Total media ad spending in the US will pass the $350 billion mark this year, but growth is slow at just 3.8%, according to our forecast. “That is not great compared to almost anything in recent memory; however, there is a U-shape to this line,” our analyst Ethan Cramer-Flood said during our “US Digital Ad Spend Outlook” webinar. Connected TV and retail media will prove to be bright spots, but social media could be a challenge.
Article
| May 16, 2023
Average CPMs across major US streaming services are trending downward as Netflix and Disney+ lower the rates they solicited soon after launching ad-supported tiers in late 2022.
Article
| Oct 11, 2023
Working with publishers who make TV content could also be a venture toward connected TV (CTV). TikTok has eyed bringing short-form video to TVs to compete with YouTube and grab a slice of a US CTV ad market that will reach $25.09 billion this year, according to our forecast. Why it might not work: TikTok isn’t exactly a controversy-free platform.
Article
| May 3, 2023
The thing is though about this is that it's almost like all these people who were saying TV is dead. And it's like, well, TV actually transformed. Jasmine Enberg:. Right. Marcus Johnson:. Yeah.
Audio
| Nov 13, 2023
Chart
| Jul 10, 2023
Source: MediaPost Communications; iSpot.tv
Chart
| Jul 10, 2023
Source: MediaPost Communications; iSpot.tv
Pluto TV. Portada. Salesforce. Shutterstock. Teads.
Report
| Jun 20, 2023
Untapped potential: TV shows? Selling creator products? With actors and writers on strike, there’s even more demand for creator content. Brands could work with creators to create episodic content on TikTok that promotes the brand. Or retailers may want to flip the script entirely and sell creator merchandise, as Walmart and other major retailers have done with MrBeast’s Feastables.
Article
| Sep 22, 2023
Chart
| Jun 5, 2023
Source: Omdia
Hiatt was part of the team at Walmart that turned its in-store TV screens into an ad opportunity. Moving from electronics into different departments allowed the company to get started with screens that were already showing brand-safe content in stores and build out from there. Approach measurement strategically. Measurement is one of the more difficult aspects of retail media from a brand perspective.
Article
| Sep 25, 2023