A June report from GroupM and iSpot found that many CTV ads were running while TVs were off, costing advertisers $1 billion in miscounted ads. That news caused CTV spending to be among the first to go when advertisers started pulling back. Roku felt that shift in a big way. Its Q2 results revealed heavy losses and lower-than expected revenues, tossing the future of CTV advertising into question.

And though Korean films and TV shows have opened up the floodgates for foreign-language hits in the US, Spanish-language media hasn’t had the same levels of success. The Tplus rollout mimics moves that have benefited competitors. NBCUniversal will unveil the brand close to the 2022 FIFA World Cup, which it has exclusive rights to stream in Spanish.

And he talked about the show Abbott Elementary, and he was saying that on ABC TV, the show's audience averages close to 60 years of age, which is pretty much in line with where linear TV is these days, while on Hulu it's closer to 30. I think the suggestion was that the show is catering to a very wide audience, and the audiences on both ABC TV and Hulu are quite complimentary.

Nicole Perrin, VP of business intelligence at Advertiser Perceptions, says she believes the expense of CTV advertising is a major reason why it is one of the ad channels most at risk of being paused or cut (another reason could be the recent study that found that 17% of ads on CTV devices air while TVs are off, costing advertisers $1 billion).

Traditional ads on radio, TV, and elsewhere are seeing increased engagement, per the Harvard Business Review, perhaps because advertising is historically baked into those mediums compared with many digital channels, which consumers see as intrusive. Peacock’s role: Peacock has been a weak spot for NBCU since its launch.

Last year, for the first time, US adults spent more time watching digital video than traditional TV. The time spent gap between digital video and traditional TV will widen in the next few years, from 28 minutes in 2023 to more than an hour in 2025, according to our forecast. US adults will spend 3:23 per day watching digital video in 2023. YouTube will claim 34 of those daily minutes.

In 2022, the NFL yet again set record viewership, accounting for 82 of the top 100 TV broadcasts of the year. Football games were hotly contested ad opportunities, filled with political advertising in the leadup to the 2022 midterms.

In January, we made a slew of marketing and advertising predictions, from streaming to ad measurement. We already know the elephant in the room—we didn’t even mention generative AI. But the predictions we did make were a mixed bag in terms of accuracy. Here’s a look at how we did.

Influencers are not subject to the same regulations as conventional ads like TV and radio spots, since the Federal Election Commission does not have specific regulations for them. With influencers concerned about losing followers if they promote content that is called out as sponsored by a political party or candidate, without reform, expect this space to be somewhat opaque for the foreseeable future.

People are second screening on their phones while they're in front of the TV. And Gen Z can say that they want to limit screen time all they want, but it doesn't add up to the amount of time they're actually spending on screens. They're spending more time on TikTok and Instagram than ever before. So sorry, but no. Marcus Johnson:. Yeah, I think our time spent...

The pandemic recovery continues: Over the past 100 years, Disney has amassed an entertainment empire, spanning films, TV, merchandising, hospitality, and much more. However, its biggest moneymakers (theme parks and merchandise) are yet to fully recover from the effects of the pandemic, and films that would ordinarily be blockbusters have failed to drive audiences to the cinema.

Target announced it will launch a paid membership program April 7, following Amazon and Walmart’s lead.The move comes asTarget struggles to keep up with competitors.

Roku stands its ground in Q1 as revenues edge up 1%: Roku has the third-largest share of CTV spending, showing how tight the market is.

GenAI will generate more financial value for banks than any other technology introduced in the last decade. Per a September 2023 McKinsey & Company research, it could hit $200 billion to $340 billion annually through greater productivity.

“Out-of-home (OOH) is cost-effective. It's measurable. It's targetable. You can be hyperlocal with it,” said founder and CEO at Quan Media Brian Rappaport. It’s also growing. US OOH ad spend will increase by 6.5% this year, reaching $9.51 billion dollars, according to our October 2023 forecast. But an added benefit is OOH’s potential to create organic impressions on social media.

What do you get when you cross a $35 billion ad platform with a 160 million viewer streaming service? A snapshot of Amazon’s US retail media connected TV (CTV) potential. Luxury brand Movado is leveraging that potential to push video campaigns for Amazon Prime and Freevee viewers.

On today's episode, we discuss innovations in connected TV (CTV) and the outlook for next year. "In Other News," we talk about what to make of recent price hikes for streaming platforms and YouTube launching Primetime Channels. Tune in to the discussion with our analyst Paul Verna and Michael Hopkins, vice president of go to market at MNTN.

Among connected TV (CTV) companies we forecast, Hulu will lead in US ad revenues in 2021 at $3.13 billion, up 44% over 2020.

On today's episode, we discuss how prepared measurement and syndication vendors are for the removal of third-party cookies and device IDs, what options advertisers have to maintain measurement and addressability, and some best practices and recommendations for both sides of the supply chain that will help them seamlessly transition to a privacy-centric future. We then talk about how connected TV (CTV) giants are holding onto new customers, YouTube's CTV ads that can move over to your smartphone, and where people prefer to watch movies. Tune in to the discussion with senior vice president of product and general manager of customer experience at Neustar Steve Silvers and eMarketer principal analyst at Insider Intelligence Paul Verna.

On today's episode, we discuss whether connected TV (CTV) ads are living up to the hype, what to make of the Twitter deal being put on hold, what Facebook's retirement plan may be, where Big Tech goes from here, the impact of Klarna's new "Virtual Shopping" service, an unpopular opinion about market cap, some stats about American travelers, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Paul Verna and Blake Droesch.

Next year, US connected TV (CTV) ad spend will hit $26.92 billion. This market has grown by double digits each year since we began tracking it in 2017, and it will continue to do so through the end of our forecast period in 2026.

Warner Bros. Discovery cuts costs and preps for advertising cool-off: The media giant is slashing 1,000 jobs from its global ad sales team.

YouTube gains views on connected TVs: Our look at quarterly digital video trends also shows midterm elections are boosting local TV ad spending.

On today's episode, we discuss the addressable opportunity in the US, how big the connected TV market is, and how measurement, privacy, and fragmentation are disrupting progress in advanced TV. "In Other News," we talk about how TikTok is trying to usher in an age of machine learning advertising and how Google is trying to put Chrome users in control of their ad experience. Tune in to the discussion with our analyst Evelyn Mitchell.